Mobility & User Experience (UX)

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In this Session delivered by Hitesh Ruwala ( Head - UX Practice at Endeavour), he shares insights about importance of UX in mobility and how is it different from UX for desktops. Also visit: http://www.techendeavour.com/mobility-offerings/mobile-user-experience for more details on our UX offering.

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  • 8) SummaryAHA...Wow...off course
  • 8) Thankyou.behindscene - crazybrains
  • Mobility & User Experience (UX)

    1. 1. Mobility UX Hitesh Ruwala Head, UX Design Endeavour Regional Mobility Conference Bangalore, India 31st Oct 2012Endeavour Software Technologies © 2012
    2. 2. Me and my Brother are not the same...Endeavour Software Technologies © 2012
    3. 3. Desktop / Web UX Mobile UX Vs. Content, Usability, IA + Navigation, User focus, brand strategyEndeavour Software Technologies © 2012
    4. 4. Plus... - Contextual environment - Portability - Unique opportunity / limitation of mobile devices - Symbolic relationship - Nuances of touch screen interfaces - Imprecise tools / measure: finger, gestures, environment… - Technological dimensionEndeavour Software Technologies © 2012
    5. 5. Endeavour Software Technologies © 2012
    6. 6. ? ? ?.... It’s all about brand experience and fluidity.Endeavour Software Technologies © 2012
    7. 7. Learning... # 5 FLUIDITY A S THE LOVE FOUNDATION I want my partner to always be there with me regardless of where I am or what I do. It’s an ever-present relationship. Slid e 4 0 © Fjor d 20 1 | Confid ent ial 1Endeavour Software Technologies © 2012
    8. 8. Pointers...Collaboration Design Style Simple Native Gesture Playfulness Kinetic storyContent Strategy Branding Discoverable Adoptive design ElasticityEndeavour Software Technologies © 2012
    9. 9. So we have redefined our UX approach....Endeavour Software Technologies © 2012
    10. 10. Mobility UX approach.... (past) Step 1 Step 2 Step 3 Step 4 Step 5 Product User & Design User Interface Primary Testing UI Specifications Strategy Research + Design + Iterations + Support Ideation + (Info Architecture + Storyboard Navigation + Visual Design)Endeavour Software Technologies © 2012
    11. 11. Mobility UX approach.... (now) Story Inception Gesture + Usability Specs + Reference Movie Interactive Interactive prototype prototype Prototype Collaborative Spec Doc platformEndeavour Software Technologies © 2012
    12. 12. Case study.... (AHC)Endeavour Software Technologies © 2012
    13. 13. The Mobile Medical Access Platform Scheduler Medical Records Doctor / Patient ViewEndeavour Software Technologies © 2012
    14. 14. Wireframe + Interactive field test allows seamless collaboration Live Collaboration Feedback Loop Gesture NavigationEndeavour Software Technologies © 2012
    15. 15. Visual Design + Performance test transforms expectations into desirability Visual Ergonomic Focus Group StudyEndeavour Software Technologies © 2012
    16. 16. Endeavour Software Technologies © 2012
    17. 17. Gain... 100 % 60 - 90 % 70 - 90 % 40 - 80 % Live Collaboration & Reducing time to use Native Reducing time in Reducing time in overall Feedback loop Gestures for better usability decision making multi device deliverablesEndeavour Software Technologies © 2012
    18. 18. # 1 DESIGNING FOR AHA, W OW A ND OF COURSE Leads to... OF COURSE ENGAGEMENT A HA W OW TIME MATCHMA KING DATING TRUE LOVE Slide 36 © Fjord 2010 | ConfidentialEndeavour Software Technologies © 2012
    19. 19. Thank You. Hitesh Ruwala Head, UX Design Endeavour Software Technologies hitesh.ruwala@techendeavour.comEndeavour Software Technologies © 2012

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