Design is a key issue in making voting technology work. User Experience design plays a key role in improving voting systems and making sure every vote counts- as the voter intended.
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The UX of Voting
1. The UX of Voting
ELIZABETH ROSENZWEIG
USER EXPERIENCE CENTER
BENTLEY UNIVERSITY
erosenzweig@bentley.edu
781.891. 2032 | www.bentley.edu/uxc
2. UX of Voting
Introduction
How Does UX effect Voting
When did this become important?
HAVA
Design for Democracy
MIT-CalTech Voting Project-Voting Test
Methodology
NIST
Center of Civic Design
3. How Does UX Effect Voting
Single Most Important UX Issue of Our Time
Ballot Design
Voting Technology
Polling Places
Instructions for Voting
Result is seen in the leaders
we elect to run our country.
4. Voting Technology
User Interface design for voting machines is
a new idea
Voter Intent has been studied since 1940
but until 2000,but from a political science
and psychology perspective
Accessibility issues have only
been reviewed and included in the
few decades
9. When Did UX Get Noticed?
Case Study: 2000 USA Presidential Election
Close vote count
Every single votes makes a difference
Design cited as an issue
Accessibility became a clearer issue
10. The Butterfly Did It: The Aberrant Vote for
Buchanan in Palm Beach County, Florida
July 2, 2001
Jonathan N. Wand
Kenneth W. Shotts
Jasjeet S. Sekhon
Walter R. Mebane, Jr.
Michael C. Herron
Henry E. Brady
11. The Butterfly Did It
“We show that the
butterfly ballot used in
Palm Beach County
(PBC), Florida, in the
2000 presidential
election caused more
than 2,200 Democratic
voters to vote by mistake
for Reform candidate Pat
Buchanan—a number
larger than George W.
Bush’s certified margin
of victory in Florida. “
14. Ballot Design
http://www.nytimes.com/2001/11/12/politics/12VOTE.html
Study of Disputed Florida Ballots Finds Justices Did not Cast the
Deciding Vote by Ford Fessenden and John M. Broder, published
New York Times, November 12, 2001.
Review by independent consortium, looking at the broader group of
rejected ballots, found that Mr. Gore might have won if the courts
had ordered a statewide recount of all the rejected ballots
“In addition, the review found statistical support for the complaints
of many voters, particularly elderly Democrats in Palm Beach
County, who said in interviews at the the election that confusing
ballot designs may have led them to split their ballots by voting for
more then one candidate.”
18. Ballot Design
Information needs to be clear and presented in an intuitive way. Confused voters are
prone to making mistakes and ruining their vote so it won’t be counted.
19. MIT-CalTech Voting Technology Project
2001 Began researching issues with Voting
Technology
Built on question of human factors impacting voters
intent
Understanding voters intent included looking at
cognitive load, visual design, interface with
technology, election officials human factors
26. Voting Methodology
Testing Voter Verified Paper Trail in a Simulated
Real World Environment –off election season
Real Poll Workers
Arlington Town Hall- real polling place
30. Voting Methodology
Findings
History of voting technology has only recently included human
factors considerations, these need to take into consideration all
forms of human factors issues
Although voting systems are regulated, there is not enough
consistency to assure standards are met throughout system
Key Takeaway
Ballot Design makes a difference
Poll Workers and Polling Places need
consistency
Accessible Voting must be improved
and made available
31. NIST Voting HF Guidelines
Testing methodology for testing voting machines
Validate methodology
Test for accessibility
32. NIST Voting HF Guidelines
Human Factors Test Suites for Voting Systems
http://www.nist.gov/itl/vote/systemtesting.cfm
34. Testing Voters’ Guides
Voters’ Guides provide the voter information about ballot
questions
Should be written in plain English
Testing whether they are understandable and effective
35. Voter Guides Study
Upcoming testing on paper guides in Portland,
Oregon
Upcoming testing on paper guides in Denver,
Colorado
36. What’s Next
You can be involved
Become a Poll Worker, write about what you see
Connect with Voting Projects mentioned
in the presentation
37. UX of Voting
How does UX effect Voting
History of design problems in voting systems
Range of projects have been started since 2000
Progress is being made, but slowly.