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  1. 1. Article by Michael Xenos & Lance Bennett May 13, 2009 Leader: Shamia Buksh
  2. 2. Table Of Contents <ul><li>Youth political web sphere and U.S. election sites (2002-2004) </li></ul><ul><ul><li>Youth ages 18-29 @ forefront of new online developments </li></ul></ul><ul><ul><li>Content & hyperlink analysis show complex online political information offered to youth </li></ul></ul><ul><ul><li>Under-development of online connections between youth politics & wider web of political information </li></ul></ul><ul><ul><li>Youth campaigns/organizations </li></ul></ul><ul><ul><li>Discussion </li></ul></ul>
  3. 3. 2004 Election & Youth Voting <ul><li>War in Iraq/National security/Taxes/Economy </li></ul><ul><ul><li>18-29 year olds </li></ul></ul><ul><ul><li>New web media tools (web 2.0) </li></ul></ul><ul><ul><li>Intense canvassing </li></ul></ul><ul><ul><li>2004 biggest youth turnout since 1992 (20.1 mi voted, 4.3 mi jump over 200). </li></ul></ul><ul><ul><li>28% receive most info. about campaigns online in 04’ </li></ul></ul><ul><ul><li>(Pew Research Center) </li></ul></ul>
  4. 4. Signs of Disengagement <ul><li>Historic relative disengagement from traditional forms of civic and political activities. </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Politics and political discourse do not address youth specifically. </li></ul><ul><li>Poses concern in quality and type of information environment available online. </li></ul><ul><li>Do online political sites for youth mirror party sites? </li></ul>
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  6. 6. Research set-up <ul><li>Archived youth engagement sites 2002-2004 elections </li></ul><ul><li>*content analysis comparison </li></ul><ul><ul><ul><li>- Network maps> linkages>chart=emergence/ development </li></ul></ul></ul><ul><ul><ul><li>- URLS generated from Google created a seed list </li></ul></ul></ul><ul><ul><ul><li>- Fed into Issue Crawler </li></ul></ul></ul><ul><ul><ul><li>- Study explored 200 campaign websites (implicit or explicit youth engagement?) </li></ul></ul></ul>
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  8. 8. Youth sites/ Engagement <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><ul><li>Youth Voter Turnout Rate Rose to 51.1% , Third Highest Rate Ever: 2 Million More Young People Voted Than in 2004 </li></ul></ul>
  9. 9. “ Text to turn out” <ul><li>Rock the Vote 2008 campaign/ AT&T Promote </li></ul><ul><ul><li>“ Text to turn out” </li></ul></ul><ul><ul><li>Asks voters to text 10 friends to join them at voting booth </li></ul></ul><ul><ul><li> </li></ul></ul>
  10. 10. Questions for Discussion <ul><li>Why do you think that content from youth based sites (Rock the Vote, PugetSoundoff, differ from candidate websites? </li></ul><ul><li>Did you vote during the 2002-2004 elections? How did you use the web to become informed? </li></ul><ul><li>What were your personal uses of the web during the 2008 presidential campaign? (youth sites, blogging, Facebook, Rock the Vote, etc) </li></ul><ul><li>Did you or anyone you know participated in the Rock the Vote/AT&T’s “text to turn out” campaign? </li></ul><ul><ul><li>What are your recommendations for online campaign web sites that ignore younger voters? What features can they adapt to educate them on political issue and make informed decisions? </li></ul></ul>
  11. 11. Works Cited <ul><li>Xenos, M. and Bennett, L. (2007, August). The Disconnection in Online Politics. Information, Communication & Society, Vol. 10 Issue 4, p443-464,, 22 p. Retrieved May 6, 2009 </li></ul><ul><li>Center for Communication & Civic Engagement. New and Events. Retrieved May 8, 2009, from </li></ul><ul><li>Rock the Vote. About Young voters. 2009. Retrieved from </li></ul>