Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata
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Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata

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Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to ...

Electrolux Capital Markets Day. November 14, 2012, Stockholm, Sweden. Together with senior management, the President and CEO of Electrolux, Keith McLoughlin will present the Group’s strategy to create further sustainable economic value at today’s capital markets day.

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    Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata Electrolux Capital Markets Day 2012 - Presentation Alberto Zanata Presentation Transcript

    • ProfessionalheritageAlberto ZanataHead of ProfessionalProducts
    • Electrolux professionalbusiness operations
    • Key player inthe global marketProfessional appliance sales by company and product type[SEKbn] 2011 Food Service Laundry Service Ice creamTotal market = SEK 136bn 84.5 12.4 11.3 9.6 100% 5.9 90% 52 5.2 100% 3.5 63% 3.0 100% 1% 100% 100% 1.1 30% 37% 70% 9% ITW Ali Manitowoc Electrolux Middleby Rational Alliance Miele Others GroupValue market 9.1% 8.3% 7.1% 4.3% 3.8% 2.6% 2.2% 0.8% 61.8%shareSource: Annual reports & Internal sources. 3
    • Electrolux Professionalcountry mix2011 Global Market Electrolux Net salesFOOD SERVICE 10% 4% 22% SEK 116bn 30% SEK 3.7bn 48% 16% 61% Global 30% market 3.2% 2% shareLAUNDRY 6% 17% 13% 23% SEK 2.2bn SEK 21bn 50% 33% 60% Global 37% market 10.8% 7% share Western Europe Other Western countries Emerging markets 4
    • Trends in theprofessional food andlaundry industry
    • Trends impactingthe industry gGrowing j Major New trends in Consumersdemand in appliances for eating out inspired byemerging laundry entering impacting the professionalsmarkets the professional p food service market industry 6
    • Trends Growing demand but Southern Europe impacted by the recession Institutions and government spending declining Change in user habits
    • Electrolux Professional- Performance
    • Electrolux ProfessionalLocations European factory locationsSales & service in Italy: Vallenoncello Sweden: Ljungbyover 100 countries France: Aubusson, St. Vallier, Troyes Switzerland: Sursee Asian factory location Thailand: Rayong 9
    • A stable financial performanceNet sales Operating income Net assets and RONASEKm Growth SEKm Operating margin SEKm RONA8 000 12% 1 000 15% 1 500 100% 800 12% 1 200 80%6 000 6% 600 9% 900 60%4 000 0% 400 6% 600 40%2 000 -6% 300 20% 200 3% 0 -12% 0 0% 0 0% 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 10
    • Electrolux Professionalstrengths & uniquenessThe BTh Brand d Leadership i L d hi in Global Gl b l presence i inElectrolux is the #1 innovation projectsbrand worldwide. Electrolux is known to Electrolux is the onlyThe only f ll s stem onl full system be the ind str industry company compan able tosolution provider. leader in providing provide both Food innovative solutions. Service and Laundry Electrolux is a equipment for large synonym for “Green” projects worldwide. solutions. 11
    • Growth opportunitiesPossibilities to further grow in: Quick-service Q i k i Emerging markets E i k t Commercial l C i l laundry d restaurants and full- thanks to the thanks to the unique service restaurant development of the solution offer and chains thanks to already served alread ser ed customer c stomer segment innovative solutions international hotel specialization. and “green” approach chains and in manufacturing and international product consultants with global performances. influence looking for “one stop shop both one shop” from product and, mainly, service sides. 12
    • Our strategy in theProfessional businessProfitable growth2011 - 2015
    • Strategy to grow Increase penetration in new segments to rebalance g country/segment mix Strengthening leadership in Expansion in emerging markets g g product innovation Expansion in adjacent segmentsThese investments will be financed throughproduct-cost and other cost-reduction initiatives. 14
    • Innovative productsto be launched NELS New ARKETS CHANN S/ Product portfolio xisting Sales Renewal to maintain SEK 5,882m p position as industry y MA Ex 2011 leader for technology & sustainability Existing New PRODUCTS 15
    • Expansion in newsegments and markets Selected emerging markets such as BRIC BRIC. Uncovered segments NELS New such as commercial ARKETS CHANN restaurant chains S/ xisting Sales SEK 5,882m MA Ex 2011 Existing New PRODUCTS 16
    • Expansion inadjacent segments Adjacent segments such as ... small laundry operations not requiring full NELS New professional performance ARKETS CHANN S/ xisting Sales SEK 5,882m MA Ex 2011 Existing New PRODUCTS 17
    • Professional strategyOverall summary Selected emerging Adjacent segments markets such as BRIC BRIC. such as ... small laundry Uncovered segments operations not requiring full NELS New such as commercial professional performance ARKETS CHANN restaurant chains S/ Product portfolio Renewal to maintain xisting Sales position as industry SEK 5,882m leader for MA Ex 2011 technology & sustainability Existing New PRODUCTS 18
    • Entering anew segment Selected emerging Adjacent segments Expansion markets such as BRIC BRIC. such as ... small laundry into adjacent segments outside Uncovered segments operations not requiring full NELS the industry. New such as commercial professional performance ARKETS CHANN restaurant chains Grand Cuisine is also expected to create a halo effect for the S/ Product portfolio overall Electrolux Renewal to maintain brand. xisting Sales position as industry SEK 5,882m leader for MA Ex 2011 technology & sustainability Existing New PRODUCTS 19
    • Strategy to enter a newcustomer segment inthe consumer industryElectrolux Grand Cuisine
    • Consumer target ENTERTAINERS FOODIES 21
    • Luxury kitchen marketup to 50,000 kitchens/yearAverage market size of ~30,000 kitchens North America and Europe with most potential Indicative # of kitchens/year y 10,000 Based on spend in 9,000 luxury home & furniture 8,000 36,000 Based on # Electrolux of UHNWIs ti t estimate 25,700 22,600 Estimated total number of 1,500 1 500 1,500 1 500 Ultra High End kitchens per year of 22,600 – 36,000 Asia North Europe South/Latin Middle East / America Pacific America AfricaBased on that Ultra High Net Worth Individuals (UHNWI ) own 2.5 apartments on average and that kitchen is remodeled/renovated every 10th year.Source: IPSOS market research 2009-2011; "World Wealth Report 2011" (Merrill Lynch); "World Wide Markets Monitor " (Altagamma); "TheWealth Report 2011" (Knight Frank); Expert Interviews; BCG analysis. 22
    • Cooking system 23
    • Many innovative technologies are born inthe P fth Professional industry where performance i li d t h fcan justify higher prices and costs. Thesetechnologiest h l i can b adapted t th consumer be d t d to themarket resulting in products with greatfunctionality and competitive advantages.f ti lit d titi d t 24