Highlights of the second quarter of 2018 Net sales amounted to SEK 31,354m (30,948). Sales growth was 0.7% with organic sales growth across most business areas. Operating income amounted to SEK 827m (1,919), corresponding to a margin of 2.6% (6.2). Operating income include costs of SEK 818m, whereof SEK 564m relates to an investigation by the French Competition Authority and SEK 254m to an unfavourable court ruling in France, both impacting Major Appliances EMEA. Excluding these non-recurring items, operating income amounted to SEK 1,645m, corresponding to a margin of 5.2% (6.2). Higher prices, mix improvements and cost savings contributed positively, however operating income was impacted by higher costs for raw materials and currency headwinds. Operating cash flow after investments amounted to SEK 1,805m (3,470). Income for the period decreased to SEK 517m (1,291), and earnings per share was SEK 1.80 (4.49).

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ELECTROLUX Q2 2018 PRESENTATION

4. 4
Profitable growth in Premium
Laundry through focus on
clothes care, leveraging
innovation and connectivity
solutions
New global range of
connected multi-door
refrigerators initially
launched in Australia.
Market leading innovations
in taste and texture
preservation for produce,
meat and fish
Design and innovation
targeting the Frigidaire
consumer
Market first affordable
induction and black
stainless
Strengthening our
positions in core
market sweet spots
through product and
manufacturing
reengineering in
refrigeration and food
preparation
Core branded market
share increases in
H1 2018
ELECTROLUX Q2 2018 PRESENTATION
Assisted cooking through computer vision
for greater consumer taste experience

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6. -20%
-15%
-10%
-5%
0%
5%
10%
6
2007 2008 2009 2010 2011 2012 2013
W. Eur. 2 1 -1 -5 -4 -4 -5 -8 -10 -9 -4 -2 2 1 0 3 -2 -3 -3 -2 -1 -4 -1 -3 -3 1 0 0 4 3 2 3 6 4 6 3 3 5 1 1 0 0 1 1 0 -1
E. Eur. 14 8 6 13 9 6 3 -15 -28 -28 -23 -19 -9 5 6 20 13 12 7 10 7 3 2 3 1 3 2 -1 9 2 0 4 -10 -14 -12 -24 1 3 6 5 4 6 4 6 6 8
2014 2015 2016 2017
ELECTROLUX Q2 2018 PRESENTATION
2018
Source: Electrolux estimates

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8. -20%
-15%
-10%
-5%
0%
5%
10%
15%
8
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ELECTROLUX Q2 2018 PRESENTATION
2017 2018
Source: AHAM

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14. 14 ELECTROLUX Q2 2018 PRESENTATION

15. 15 ELECTROLUX Q2 2018 PRESENTATION

16. 16

17. 17 ELECTROLUX Q2 2018 PRESENTATION

18. 18 ELECTROLUX Q2 2018 PRESENTATION

20. 20
+0–2%
Demand remains
supportive
+1–2%
Positive demand driven
by Eastern Europe
-2–+1%
Market volatility
and uncertainty
Positive
+/-0%
In general positive
Market estimated
to be stable
ELECTROLUX Q2 2018 PRESENTATION

21. 21 ELECTROLUX Q2 2018 PRESENTATION

22. 22
Moving towards
Targeted Growth
2016 2017 2018
• Branded market share gains
in all key regions
• Improved product mix driven by
branded products and new launches
• Positive pricing in NA and Latam
with further price increases in H2
• Investments in brand/innovation
and planned product launches:
EMEA, HC&SDA and Professional
• Strong cost focus
• Solid cash flow
ELECTROLUX Q2 2018 PRESENTATION
Strategic drivers executed in Q2:

23. 23 ELECTROLUX Q2 2018 PRESENTATION

25. 25
Moving towards
Targeted Growth
2016 2017 2018
• Branded market share gains
in all key regions
• Improved product mix driven by
branded products and new launches
• Positive pricing in NA and Latam
with further price increases in H2
• Investments in brand/innovation
and planned product launches:
EMEA, HC&SDA and Professional
• Strong cost focus
• Solid cash flow
ELECTROLUX Q2 2018 PRESENTATION
Strategic drivers executed in Q2: