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1. Inventing a Business: Richmond Gold International
Inc
Introduction
Richmond International Inc is a production corporation that majors in
production of coffee products. It is located in many nations within
Europe, Asia and North America. It began its undertakings in January
1988. Despite having its headquarters in Australia, it takes care of a
clientele base of coffee consumers with a worldwide distribution.
Coffee commodities are packed as soluble mixed flavors. They
incorporate coffee blends of caffeinated or decaffeinated blends in
regular, small and premium packs as espressos, lattes and cappuccinos.
The mixtures have mint, chocolate, vanilla and hazelnut flavors. The
flavors differ depending on areas or nations of distribution, due to the
fact that local consumers have diverse and varying likings and flavors
when it comes to the coffee commodities. It acts as a wholesale as well
as a retail corporation for customers buying coffee goods so as to
improve and meet client effectiveness and monetary standards.
Money-making undertakings at the Richmond International Inc are
strategically organized, enacted and understood. As a result, analyzing
logistic plans all over the corporation’s production branches is essential
in meeting money-making as well as performance success. Corporation
older and younger bosses, workers, worldwide partners as well as
clients, thus, play a vital function in meeting Richmond International
Inc.’s objectives and purposes.
Richmond International Inc Mission and Vision Statements
Richmond International Inc.’s mission statement displays the company
as a corporate enterprise built and committed to forming as well as
enhancing pleasant exposures amongst worldwide coffee customers.

2. The workers, investors, as well as employing and running techniques,
focus on improving the productivity and standardization of coffee
commodities. They are as well given the duty of improving service
delivery, chiefly via improved and creative technology solutions. The
mission statement also focuses on enhancing, inspiring, teaching as
well as spurring coffee clients to buy commodities from the
corporation, because it presents a promise in meeting distinctive,
special and full ability from coffee use.
The vision statement looks forward to offer a hopeful and dynamic
working setting for corporation workers and the workforces. This is
according to the corporation’s anticipations and philosophies that
secure, inspired, respected and spurred workers attempts in meeting
the needs, requirements, requests and prospects embraced amongst
coffee clients. This is due to the fact that they make worthy, qualified,
quantified as well as unvarying coffee goods. The vision statement in
addition targets backing and forming a social and business money-
making enterprise capable of making use of revenue generating
undertakings at the corporation, whereas increasing Richmond
International Inc. and investors’ worth. As a result, it focuses on
meeting and also growing effectiveness in the corporation situated at a
vast competitive and rapidly developing sector.
The mission and vision statements at Richmond International Inc are, as
a result, made based on the following philosophies. Trained, skilled and
qualified workers are dynamic and active. Due to this, produced coffee
products can satisfy and meet clients’ needs, requirements, interests
and anticipations, together with flawless service distribution. As a
result, gained revenues, stake values, as well as reserved incomes are
assured to escalate to realize accomplishment at the Richmond
International Inc.
The Porter’s five forces concepts will be used in analyzing and debating
the corporation’s prospects in the vastly crowded coffee production

3. sector. This concept is made up of five force factors in figuring out the
most active and influencing facets impacting a corporation in a vastly
crowded and rapidly growing sector. They as well impact productivity
scopes in a corporation because of the money flow effects faced by
many corporations and a SWOT analysis. The five Porter’s factors
incorporate input differentiation, bargaining power among suppliers,
buyer’s inclination to substitute, their bargaining powers and
competition (Duncan, 2009).
Input differentiation alludes to the accessibility of substitutes. The
corporation focuses on making distinctive and exceptional coffee
commodities. This would incorporate the concentration on lessening of
threats from competitors, new entries and general competitors.
Suppliers have a surged bargaining power because of an improved
degree of input differentiation. In addition, the corporation uses large
sum of money to get certain distinctive and special raw materials,
therefore lessening the dangers brought about by intensified bargaining
power amongst suppliers chiefly where there is rigid rivalry. Buyers’
susceptibility to substitute is established on the accessibility of
substitute. The corporation’s distinctive, high quality, reasonable price,
standardized as well as easy availability of commodities protects it from
rivalry and lessening rigid competition threat. As a result, consumers as
well rejoice in a bargaining power founded on huge sums of coffee
products in domestic and oversea markets. Richmond International Inc
has made sure that the volumes are huge, and that data regarding its
undertakings and roles is accessible and handy on the site. Together
with high quality coffee commodities, the substitute and competition
threats are significantly lessened (Tony, 2006).
SWOT Analysis on Richmond International Inc.
Based on the Porter’s five factors analyzed aforementioned, the table
shows the corporation’s SWOT analysis. It signifies the four sections

4. making up a SWOT analysis: strengths, weaknesses, opportunities and
threats (Duncan, 2009).
Strengths
· Production
of high quality
and standardized
coffee
commodities
· Diminished
production costs
per unit
· Effortless
purchasing
approaches and
systems
· Highly
motivated and
productive
human resources
· Elastic
production
operations
· Newly
innovated
manufacturing,
advertising and
selling program
Weaknesses
· The rate at
which buying
habits are
changing among
coffee consumers
is too dynamic
· Headquarter
production unit
recording a
reducing rate on
revenue growth
rate
·
Unavailability of
raw materials and
resources to
manufacture
organic coffee
products
· new
entrants
manufacturing
organic coffee
commodities
Opportunities
·
Augmented
consumer
demands, wants
and needs for
coffee
· Newly
acquired
machinery, plant
and equipment
· Increasing
number of
unsatisfied
consumers
purchasing from
rivals
· Partnering
with coffee
growers and
manufacturers
· Acquisition
of more
advanced
technologies to
enhance
Threats
· The
current plans for
the company to
expand are
overwhelming
and unrealistic
· Weak and
poorly
performing
economies
status in various
global countries
· An
increasingly
unhealthy debt
position and
cash flow
·
Substitutes
especially
organic coffee
products are on
the rise in
markets
· Increasing

5. · Multiple
branches
available and
accessible
globally
company
functions and
operations
· Availability
of new and
highly potential
markets across
the globe mainly
Africa
fluctuations on
global
currencies
· Sales in
the coffee
industry are
reducing and
slowing
A Strategy for Richmond International Inc
The SWOT analysis table above pinpoints several working and useful
parts in Richmond International Inc that can be eradicated, altered or
fortified. Centered on the recorded strengths, the corporation requires
to be developed when it comes to coffee production undertakings in
the company to carry on successfully. Enhanced corporation structures
offer better operations and purposes according to the adjusting
customer purchasing conducts. The SWOT analysis table shows that the
buying conducts amongst clients are adjusting, as they fancy coffee
blends because of the wellbeing merits with which they are linked with.
The wellbeing merits are linked with the lessened levels of sugar
detrimental to diabetic clients as well as they are highly maintainable
amongst the aging people.
Richmond International Inc, as a result should get new plants, machines
and devices. They ought to be used in manufacturing healthy coffee
beans mixed into last organic products that boost and maintain health
amongst clients. Therefore, diabetic customers who treasure coffee
however cannot buy the latest mixes will be cared for, reducing the
danger posed by competitors. Ascertaining lately improved production
actions, together with better technology in producing, growing and

6. making coffee mixes, will lead to more healthy products. They will be
more cherished amongst health-mindful coffee clients.
Therefore, their buying manners will be upturned, as they go on to
purchasing coffee commodities from Richmond International Inc. As a
result, corporation sales will upsurge, as the market will rejoice in the
freshly enhanced healthy coffee produces, leading to an increased
demand. Flow of money at Richmond International Inc will progress,
and this will cause lessened debts and improved foundation of happy,
reliable and contented clients.
The corporation ought to join together internal and external abilities,
assets, openings and strengths in building a sturdier base via which the
corporation can go on to progress and enlarge. Richmond International
Inc has been working for more than 25 years. So as to carry on its
undertakings as well as roles in the coming days for long duration,
premises, worker skills, raw material, abilities and experiences ought to
be vastly sustained. Grouping these facets will be an accreditation that
the corporation will invariably be important in the coffee production
sector, whereas satisfying and nourishing business and customer wants
and requirements.
The external modifications, chiefly making up poor market structures
and currency variations, signify the corporation’s threats and
weaknesses. To either lessen or get rid of them and uphold
corporation’s undertakings as well as duties in the sector, whereas
satisfying and sustaining desires, requirements and requests amongst
coffee clients, the company should go for a broad-based plan. It ought
to make use of rental vehicles as well as more airlines to offer coffee
goods to all clients who make their orders via the corporation’s site.
Domestic outlets list delays prior to offering coffee goods to clients
because of snarl-up and damage to vehicles.

7. Giving an easy to fathom account to clients regarding changes of
policies will offer the company a chance to expound why coffee rates
are as well impacted. The clients will neither feel weighed down nor
contemplate that Richmond International Inc is immorally earning from
currency variations via the escalated prices of goods. The profits and
revenues made beyond the invest cost of capital confirm that the
corporation can go on to satisfy and accomplish coffee clients’ needs.
Therefore, they offer a chance for the corporation to make huge profits
and incomes whereas accounting for efforts and production processes.
Copyrights, licenses, capital, plants, employees, staff skills, equipment
and also finances, also involve corporation resources that have to be
justified, so as for the firm to be significant and gainful all over the
worldwide markets as well as the coffee manufacturing sector.
Richmond International Inc should bring together these assets via an
experienced and trained group of professionals. These staff should
evaluate, organize and enact helpful ways so as to record a great
performance that can give it an extra advantage in the sector. The
SWOT analysis presents the firm with an overview to enhance and
fortify its undertakings and roles in the manufacturing sector. SWOT
table verifies that the corporation has the ability of accounting for
better undertakings to remain essential all over the worldwide markets
and the sector.
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8. References
Duncan, W. J. (2009). Chapter Three: Assessing the Internal
Environment of the Firm, Academy of Management Executive.
Tony, L. (2006). Michael Porter’s Five Forces Model, New York, Simon &
Schuster 1: 1-3.