After its year-long website redesign and content migration engagement with Frederick, Maryland’s Hood College and its work with more than 25 other higher education institutions, EMG has an abundance of experience and advice to inform any educational institution looking to embark on strategic marketing, branding, recruitment, enrollment and other related endeavors. EMG’s eduWEB presentation itself will focus on how more than 1,000 pages of content were effectively categorized and migrated from a static website into a new content management system for Hood, resulting in a customizable and user-friendly web presence with clear, consistent and well-maintained messaging.

1. Content Categorization & Migration: Organizing & Preserving Your Message in Website Redesign eduWEB 2011 Information Architecture Track Presented by: Amanda Vande Brake, EMG & Dave Diehl, Hood College 08.01.2011

4. Who we are We are a strategic marketing agency rooted in storytelling and digital technology Introducing EMG

5. Core Divisions Strategy Media Plans brand stories and experiences that engage consumers in relevant, meaningful ways Plans propagation of brand stories and experiences through owned, paid, earned and shared media Translates brand stories and experiences to visual identity and concepts Discovers new methods of consumer engagement utilizing technology Creative Technology

6. Core Competencies & Service Lines Strategy Media Plans brand stories and experiences that engage consumers in relevant, meaningful ways Plans propagation of brand stories and experiences through owned, paid, earned and shared media Translates brand stories and experiences to visual identity and concepts Discovers new methods of consumer engagement utilizing technology Creative Technology Experience & Storytelling Performance & Intelligence Relationship Building Custom Development Strategic Consulting & Planning

7. Project Overview

11. Content Migration: To Dos & How Tos

20. Project Outcomes & Takeaways

24. Q & A

25. Thank you for your time! Dave Diehl, MBA Executive Director, Marketing & Communications [email_address] Amanda Vande Brake, MA Vice President, Client Services [email_address]