3. Our New Era Proudly Presents
Apple Watch – Up, 24th April 2015
4. What is SmartWatch?
Dozens of different definitions can be found on the Internet
There is NO generally accepted definition
There are still 3 main characteristics
Worn on the wrist
Able to indicate time
ABLE TO WIRELESSLY CONNECT TO THE INTERNET
10. Our online survey
Target: our classmates, netizen
Information: opinions and prediction of smartwatch
Site: goo.gl/forms/PS9se8XzGs
Number of responses: 51
11. Analysis of the results: General
30 (59%
21 (41%
Thinking that functions of smartwatch
and smartphone have overlap
會 不會
29 (57%
22 (43%
Thinking that smartwatch will
replace traditional watch
能 不能
Whether functions of smartwatch and smartphone have overlap is arguable
Will smartwatch replace traditional watch in future is controversial as well
It is hard to have final conclusion on further prediction of smartwatch since its
technology is not mature or well-known enough
12. Analysis of the results: General
30% of respondents own smartwatch, while 70% of them do not own one.
Most of people still do not have smartwatch, meaning that smartwatch is not a
common product nowadays
15 (29%
36 (71%
Owning smartwatch or not
有 沒有
13. Analysis of the results: Have SmartWatch
5
1
9
0 2 4 6 8 10
有
沒有
不清楚
NUMBER OF PEOPLE
Thinking that smartwatch have
sufficient protection in privacy
8
14
9
0
0 2 4 6 8 10 12 14 16
時間管理
娛樂
生活助理
其他
NUMBER OF PEOPLE
User habit of smartwatch
Among 15 smartwatch owners, some of them think that smartwatch have
protection on privacy, while almost 2/3 of them know little on the issue
About the user habit, the most used function is about entertainment
People focus on the utility, but know little or care less on its potential problem
14. Analysis of the results: Have SmartWatch
15 (100%
0 (0%
Satisfaction on smartwatch
好用 不好用
ALL respondents owing smartwatch is satisfied with the product
It means that smartwatch is valuable and may be able to develop as a
productive market
15. Analysis of the results: No SmartWatch
16 (44%
20 (56%
People without smartwatch planning to buy
one or not
想 不想
There are no certain trend on buying smartwatch or not among 36 respondents
Showing that smartwatch have no fatal flaw, neither selling point of being must-
buy
People have their own consideration before buying smartwatch
16. Analysis of the results: No SmartWatch
0 2 4 6 8 10 12 14 16
傳統手錶已切合需要
智能手機功能已足夠
功能繁多未能物盡其用
不想成為盲從潮流的大眾
其他
NUMBER OF PEOPLE
Reason of not planning to buy
smartwatch
0 2 4 6 8 10 12 14 16
智能手錶的價格昂貴
未有合適的款式型號
擔心「人無我有」成為焦點
其他
NUMBER OF PEOPLE
Reason of planning but not yet buying
smartwatch
The main barrier of people willing to buy smartwatch is its price
People not planning to buy smartwatch mostly because their needs are satisfied
by traditional watch or smartphone
Guessing that the price of smartwatch hinders the promotion of smartwatch,
making people back to the current products
18. Job division of the project
BRIAN Chow: Mind map, Survey, PowerPoint
HARRY Tsang: Mind map, Survey, PowerPoint
ERIC Cheng: Mind map, Survey, PowerPoint
19. Conclusion
SmartWatch combine lots of functions into one, making it portable and
convenient to use
However, smartwatch is not widely used due to its price and immaturity of
technology
SmartWatch still has the potential to develop its market in the future with
more advanced technology