Aaron Linne - How B&H's Bible Navigator Opened the Gospel to Gamers

  • 941 views
Uploaded on

In August of 2009, B&H wanted to find an untapped channel in which to market their Bible translation, the HCSB. B&H took a risk and decided to invest in developing a digital Bible for the XBOX 360; …

In August of 2009, B&H wanted to find an untapped channel in which to market their Bible translation, the HCSB. B&H took a risk and decided to invest in developing a digital Bible for the XBOX 360; the first Bible ever on a home video game console. In this seminar, Aaron Linne will discuss the history of the application, including the bump in the road that almost caused the project to be cancelled at the last minute. Find out how this product-as-marketing became a success for the HCSB translation before the launch even happened, and how we chose to measure its success.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
941
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Industry Case Study: Bible Navigator X for the XBOX 360
  • 2. Bible Navigator X What is B&H about?
  • 3. Bible Navigator X What is B&H about? Sharing the Gospel
  • 4. Bible Navigator X What is B&H about? Sharing the Gospel
  • 5. Bible Navigator X Forms of Media Book s Music
  • 6. Bible Navigator X Forms of Media Books Music Image Interactiv
  • 7. Bible Navigator X Interactive Media Applications Collaborative Content Games (Cause &
  • 8. Bible Navigator X XBOX 360 Physical Retail XBOX Live Arcade
  • 9. Bible Navigator X XBOX 360 Physical Retail XBOX Live Arcade Indie Games
  • 10. Bible Navigator X Design Requirements B&H Text Rendering Engine Read and Parse Biblical XML Render HCSB UI Elements Gamepad Input
  • 11. Bible Navigator X Reading UI •Testament/Book/Chapter/Verse will be displayed above the reading pane •Current Chapter (of highlighted/focused verse) will be displayed behind verses •Verse numbers will be displayed inline with text, and a lighter shade •There will be a "focused" verse, 1/3 of the way down from the top of the reading pane. This is what will be considered the current verse, and the location that the "selected verse" will appear in. This verse should be 100% black; all other verses should be slightly lighter (90%?) • Text will be justified left
  • 12. Bible Navigator X
  • 13. Bible Navigator X
  • 14. Bible Navigator X
  • 15. Bible Navigator X
  • 16. Bible Navigator X The Big Pause
  • 17. Bible Navigator X The Big Pause
  • 18. Bible Navigator X The Big Pause Rejected by
  • 19. Bible Navigator X The Big Pause Direct threats to a person or groups of people in the physical world Requests or instructions to injure or otherwise harm a specific person or group of people such as content that calls for someone to injure a former spouse or content that otherwise incites people to harm a specific person or group of people
  • 20. Bible Navigator X The Big Pause Racist/Discriminatory Language Direct threats to a person or groups of people in the physical world Depictions instructions to injure or otherwise harm a specific person or Requests orof ethnic, religious, nationalistic or other stereotypes like to encourage hatred. Historical religious text and scriptures (such as the group of people such as content that calls for someone to injure a formerYe Ole (Old) Testament, New Testament, King James Bible, Koran, person spouse or content that otherwise incites people to harm a specific Torah, Tibetan of people or groupBook of the Dead, Dead Sea Scrolls, etc) are permitted in an unaltered or unabridged state. Citation for a passage or quotation needs to be referenced. Xbox LIVE reserves the right to review and refuse any game content.
  • 21. Bible Navigator X January 21st, 2010 Release
  • 22. Bible Navigator X Successes Marketing Financial Change
  • 23. Bible Navigator X Marketing 3 Stories • First eBook on XBOX • First Bible on XBOX • Personal Story
  • 24. Bible Navigator X Marketing "It is no longer about the 'sizzle' people...it is about the steak." Michael Drew, @promoteabook #ECPAELS about 18 hours ago
  • 25. Bible Navigator X Marketing News Coverage Publishing Coverage
  • 26. Bible Navigator X
  • 27. Bible Navigator X
  • 28. Bible Navigator X
  • 29. Bible Navigator X Marketing > 40 original articles > 500,000 Google results > 20 magazines and
  • 30. Bible Navigator X
  • 31. Bible Navigator X Marketing HCSB Translation
  • 32. Bible Navigator X Marketing HCSB Translation Highest Peak on B&H websites
  • 33. Bible Navigator X Financial ANY sales would be a
  • 34. Bible Navigator X Financial ANY sales would be a success
  • 35. Bible Navigator X Financial ANY sales would be a success 1 st Month:
  • 36. Bible Navigator X Change The Gospel on the
  • 37. Bible Navigator X Change The Gospel on the Canada, France, Germany, Italy, Japan, Singapore, Spain, Sweden, United Kingdom, United States
  • 38. Bible Navigator X Failures Not being innovative
  • 39. Bible Navigator X Failures Not being innovative enough
  • 40. Bible Navigator X Failures Not being innovative enough Not explaining the name Being questioned by other
  • 41. Bible Navigator X Demo and Q&A
  • 42. Bible Navigator X Announcement! Update to BNX
  • 43. Bible Navigator X Announcement! Update to BNX Free
  • 44. Bible Navigator X Announcement! Update to BNX Free Live Sync!
  • 45. Bible Navigator X Announcement! Update to BNX Free Live Sync! Student Apologetics
  • 46. Bible Navigator X
  • 47. Bible Navigator X
  • 48. Bible Navigator X
  • 49. Bible Navigator X
  • 50. Bible Navigator X ?