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In August of 2009, B&H wanted to find an untapped channel in which to market their Bible translation, the HCSB. B&H took a risk and decided to invest in developing a digital Bible for the XBOX 360; the first Bible ever on a home video game console. In this seminar, Aaron Linne will discuss the history of the application, including the bump in the road that almost caused the project to be cancelled at the last minute. Find out how this product-as-marketing became a success for the HCSB translation before the launch even happened, and how we chose to measure its success.