Industry Case Study:
  Bible Navigator X
  for the XBOX 360
Bible Navigator X

 What is B&H about?
Bible Navigator X

 What is B&H about?
          Sharing the
            Gospel
Bible Navigator X

 What is B&H about?
          Sharing the
            Gospel
Bible Navigator X

    Forms of Media
            Book
              s
            Music
Bible Navigator X

    Forms of Media
             Books
             Music
             Image
           Interactiv
Bible Navigator X

   Interactive Media
          Applications
     Collaborative Content
       Games (Cause &
Bible Navigator X

        XBOX 360
        Physical Retail
       XBOX Live Arcade
Bible Navigator X

        XBOX 360
        Physical Retail
       XBOX Live Arcade
         Indie Games
Bible Navigator X
        Design
     Requirements
  B&H Text Rendering Engine
  Read and Parse Biblical XML
   Render HCS...
Bible Navigator X

                  Reading UI
  •Testament/Book/Chapter/Verse will be displayed above the reading pane
 ...
Bible Navigator X
Bible Navigator X
Bible Navigator X
Bible Navigator X
Bible Navigator X

     The Big Pause
Bible Navigator X

     The Big Pause
Bible Navigator X

     The Big Pause
          Rejected by
Bible Navigator X

              The Big Pause
  Direct threats to a person or groups of people in the physical world
  Re...
Bible Navigator X

              The Big Pause
  Racist/Discriminatory Language
  Direct threats to a person or groups of ...
Bible Navigator X

  January     21st,   2010
           Release
Bible Navigator X

        Successes
          Marketing
          Financial
           Change
Bible Navigator X

        Marketing
             3 Stories
     • First eBook on XBOX
     • First Bible on XBOX
     •  ...
Bible Navigator X

              Marketing
   "It is no longer about the
'sizzle' people...it is about the
      steak." M...
Bible Navigator X

        Marketing
        News Coverage
          Publishing
          Coverage
Bible Navigator X
Bible Navigator X
Bible Navigator X
Bible Navigator X

        Marketing
     > 40 original articles
   > 500,000 Google results
     > 20 magazines and
Bible Navigator X
Bible Navigator X

        Marketing
       HCSB Translation
Bible Navigator X

        Marketing
       HCSB Translation
     Highest Peak on B&H
          websites
Bible Navigator X

         Financial
     ANY sales would be a
Bible Navigator X

         Financial
     ANY sales would be a
           success
Bible Navigator X

         Financial
     ANY sales would be a
           success
          1 st Month:
Bible Navigator X

          Change
      The Gospel on the
Bible Navigator X

            Change
      The Gospel on the
      Canada, France, Germany, Italy,
     Japan, Singapore,...
Bible Navigator X

         Failures
     Not being innovative
Bible Navigator X

         Failures
     Not being innovative
           enough
Bible Navigator X

         Failures
  Not being innovative enough
    Not explaining the name
   Being questioned by other
Bible Navigator X


           Demo
            and
           Q&A
Bible Navigator X

    Announcement!
        Update to BNX
Bible Navigator X

    Announcement!
        Update to BNX
            Free
Bible Navigator X

    Announcement!
        Update to BNX
             Free
          Live Sync!
Bible Navigator X

    Announcement!
        Update to BNX
             Free
          Live Sync!
           Student
     ...
Bible Navigator X
Bible Navigator X
Bible Navigator X
Bible Navigator X
Bible Navigator X




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Aaron Linne - How B&H's Bible Navigator Opened the Gospel to Gamers

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In August of 2009, B&H wanted to find an untapped channel in which to market their Bible translation, the HCSB. B&H took a risk and decided to invest in developing a digital Bible for the XBOX 360; the first Bible ever on a home video game console. In this seminar, Aaron Linne will discuss the history of the application, including the bump in the road that almost caused the project to be cancelled at the last minute. Find out how this product-as-marketing became a success for the HCSB translation before the launch even happened, and how we chose to measure its success.

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Aaron Linne - How B&H's Bible Navigator Opened the Gospel to Gamers

  1. 1. Industry Case Study: Bible Navigator X for the XBOX 360
  2. 2. Bible Navigator X What is B&H about?
  3. 3. Bible Navigator X What is B&H about? Sharing the Gospel
  4. 4. Bible Navigator X What is B&H about? Sharing the Gospel
  5. 5. Bible Navigator X Forms of Media Book s Music
  6. 6. Bible Navigator X Forms of Media Books Music Image Interactiv
  7. 7. Bible Navigator X Interactive Media Applications Collaborative Content Games (Cause &
  8. 8. Bible Navigator X XBOX 360 Physical Retail XBOX Live Arcade
  9. 9. Bible Navigator X XBOX 360 Physical Retail XBOX Live Arcade Indie Games
  10. 10. Bible Navigator X Design Requirements B&H Text Rendering Engine Read and Parse Biblical XML Render HCSB UI Elements Gamepad Input
  11. 11. Bible Navigator X Reading UI •Testament/Book/Chapter/Verse will be displayed above the reading pane •Current Chapter (of highlighted/focused verse) will be displayed behind verses •Verse numbers will be displayed inline with text, and a lighter shade •There will be a "focused" verse, 1/3 of the way down from the top of the reading pane. This is what will be considered the current verse, and the location that the "selected verse" will appear in. This verse should be 100% black; all other verses should be slightly lighter (90%?) • Text will be justified left
  12. 12. Bible Navigator X
  13. 13. Bible Navigator X
  14. 14. Bible Navigator X
  15. 15. Bible Navigator X
  16. 16. Bible Navigator X The Big Pause
  17. 17. Bible Navigator X The Big Pause
  18. 18. Bible Navigator X The Big Pause Rejected by
  19. 19. Bible Navigator X The Big Pause Direct threats to a person or groups of people in the physical world Requests or instructions to injure or otherwise harm a specific person or group of people such as content that calls for someone to injure a former spouse or content that otherwise incites people to harm a specific person or group of people
  20. 20. Bible Navigator X The Big Pause Racist/Discriminatory Language Direct threats to a person or groups of people in the physical world Depictions instructions to injure or otherwise harm a specific person or Requests orof ethnic, religious, nationalistic or other stereotypes like to encourage hatred. Historical religious text and scriptures (such as the group of people such as content that calls for someone to injure a formerYe Ole (Old) Testament, New Testament, King James Bible, Koran, person spouse or content that otherwise incites people to harm a specific Torah, Tibetan of people or groupBook of the Dead, Dead Sea Scrolls, etc) are permitted in an unaltered or unabridged state. Citation for a passage or quotation needs to be referenced. Xbox LIVE reserves the right to review and refuse any game content.
  21. 21. Bible Navigator X January 21st, 2010 Release
  22. 22. Bible Navigator X Successes Marketing Financial Change
  23. 23. Bible Navigator X Marketing 3 Stories • First eBook on XBOX • First Bible on XBOX • Personal Story
  24. 24. Bible Navigator X Marketing "It is no longer about the 'sizzle' people...it is about the steak." Michael Drew, @promoteabook #ECPAELS about 18 hours ago
  25. 25. Bible Navigator X Marketing News Coverage Publishing Coverage
  26. 26. Bible Navigator X
  27. 27. Bible Navigator X
  28. 28. Bible Navigator X
  29. 29. Bible Navigator X Marketing > 40 original articles > 500,000 Google results > 20 magazines and
  30. 30. Bible Navigator X
  31. 31. Bible Navigator X Marketing HCSB Translation
  32. 32. Bible Navigator X Marketing HCSB Translation Highest Peak on B&H websites
  33. 33. Bible Navigator X Financial ANY sales would be a
  34. 34. Bible Navigator X Financial ANY sales would be a success
  35. 35. Bible Navigator X Financial ANY sales would be a success 1 st Month:
  36. 36. Bible Navigator X Change The Gospel on the
  37. 37. Bible Navigator X Change The Gospel on the Canada, France, Germany, Italy, Japan, Singapore, Spain, Sweden, United Kingdom, United States
  38. 38. Bible Navigator X Failures Not being innovative
  39. 39. Bible Navigator X Failures Not being innovative enough
  40. 40. Bible Navigator X Failures Not being innovative enough Not explaining the name Being questioned by other
  41. 41. Bible Navigator X Demo and Q&A
  42. 42. Bible Navigator X Announcement! Update to BNX
  43. 43. Bible Navigator X Announcement! Update to BNX Free
  44. 44. Bible Navigator X Announcement! Update to BNX Free Live Sync!
  45. 45. Bible Navigator X Announcement! Update to BNX Free Live Sync! Student Apologetics
  46. 46. Bible Navigator X
  47. 47. Bible Navigator X
  48. 48. Bible Navigator X
  49. 49. Bible Navigator X
  50. 50. Bible Navigator X ?

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