Presentation by Doug Richard at LEP Meeting

1. Business in the Age of the Internet

2. THE WORLD HAS CHANGED It is connected Successful businesses exploit the net A web page is not enough The potential is transformative

3. ECONOMIC UNDERPINNING Small businesses in particular tend to transform productivity growth in to real growth in comparison to large corporations which tend to stockpile capital reserves for M&A activity and greater returns to shareholders through dividends

4. PROVEN METHODOLOGY Based on School for Startups: Socratic Method and Action Learning Piloted at MADE In 48 Hours Ecademy is the leading small business social media training provider

5. “The delivery of the whole event appeared seamless, the quality of speakers excellent, the application of solutions was immediate.” “The intensive boot camp will show you every which way for leveraging the internet to accelerate growth, lower costs and increase profits” “The quality of the speakers- when you are being told how to do something by someone who has done it themselves, you become more focused on paying attention” 91% OF THE DELEGATES SAID THEY WERE VERY AND EXTREMELY SATISFIED WITH THE CURRICULA FOR IN 48 HOURS.

6. ECADEMY Penny Power is the leading UK expert on social media training. The Book The Online Training Tools Methodology Self-paced learning Online video teaching

7. THE TEACHING PROGRAMME BOOT CAMPS Intensive one day or multi-day learning events for all the entrepreneurs BROADCASTS Pre-recorded broadcasts for web-streaming or download covering specific topics in detail including tutorials by noted experts WEB FORUM Online, always on, forums for immediate support and keeping in touch with the community

8. BOOTCAMPS MARKETING SALES FULFULLMENT & INFRASTRUCTURE The three workshops would each be held at each of the thirty regions defined by the current Local Economic Partnerships. (LEPs) Thus a Total of 90 boot camps would be held for a total of 120 teach days (1 x 2 day + 2 x 1 day bootcamps). The boot camps would be provided between January - April 2012 on a rolling road tour basis

10. Creating a repuation and building influence – online branding

11. Know Me, Like Me, Follow Me – a process for building pipeline

12. Achieving connectedness – through location and network integration

14. SEM

15. Social Media

16. Display Advertising

17. Location based (e.g. Groupon)

19. FULFILLMENT & INFRASTRUCTURE FULFILLMENT / SERVICE Fulfillment services Amazon PF/TNT/RM etc DIY Fulfillment Customer support INFRASTRUCTURE Procurement (e.g. AliBaba) Office and Productivity Tools Cloud basics - free/low cost tools Google Office suite Microsoft 365 Manymoon Basecamp Financial Sage Intuit Brightpearl CRM Salesforce, Highroose, Zoopla Storage Amazon, Google HR

20. BROADCASTS Beginning the month after the first boot camp the iBusiness team will begin to produce and deliver broadcast quality 30 minute and one hour shows for web streaming on each of the subject matter themes covered in the live events. THE THEMES WILL INCLUDE: Branding Social Media Marketing SEO Web Advertising Location based Marketing (local marketing) Mobile Marketing eCommmerce Web Shops Affiliate Marketing Fulfillment Procurement Web SAS Accounting & Financial Management eBanking Group Productivity CRM and Customer Satisfaction Human Resources

21. WEB RESOURCES TWO KEY RESOURCES: Dedicated iBusiness Programme Website Ecademy core website & community The two site will be fully integrated and inter-operable specifically for support of this programme

22. iBUSINESS WEBSITE Event Play The Wall The Library The Course Materials

23. THE ECADEMY COMMUNITY PLATFORM SUMMARY Messaging: Connect to the right people with unlimited network messaging and contacts SEO : Built in Search Engine Optimization (SEO) for all content and profiles Company Profiles : Present expertise, products and services using Social Media content and assets Social Media Feeds Connect, distribute and share all your social networking and social media activity with NetNews feeds Online Brand :Build your online brand and reputation with your own blog Marketplace : Market your business with unlimited Marketplace adverts Networking Groups : Extend your brand and network running your own networking groups and events

24. BUILDING ‘SOCIAL’ CAPITAL WITHIN SME’s BY LEVERAGING THE ‘SOCIAL WEB’ Human Capital Financial Capital SOCIAL CAPITAL

25. THE GOOGLE ‘SOCIAL’ AFFECT PAGE ONE Ecademy blogs Ecademy profile YouTube My blog Slideshare Wikipedia

26. PAGE ONE CONTD… KLF blog linkedIn Twitter newspaper

27. PAGE TWO FaceBook Women’s everything EBA Amazon UCL

28. WHERE ARE THEY NOW IN THEIR SKILLS? Awareness? Motivation? Understanding? Doing? Habits?

29. UNDERSTAND THE WEB LANDSCAPE Their Internet Web Strategy Suspect, prospect, Customer Website Ecommerce Buying Selling productivity Transactional Business Tone and strategy Their formal networks LinkedIn Their Social Strategy Stranger, Friend, Follower Twitter FaceBook Ecademy LinkedIn YouTube Klout etc Social - Supportive Social Tone Their informal networks

31. Ecademy – Philosophy and Framework KNOW ME Strangers Social Media Broadcasting Collecting and Sharing Knowledge Friends Social Networking Conversation Collecting and Sharing People LIKE ME Network value –Knowledge and people FOLLOW ME Leading - who are you serving? Followers

32. DEVELOPING THEIR FREEMIUM MODEL Social Media Product 4 prospects, quick win Core Business Full solution Second sale What next?

33. WE HAVE TO THINK ‘COMMUNITY’ - SME’s ARE AN ECOSYSTEM THAT ‘SHOULD’ WORK TOGETHER

34. SHARED RESPONSIBILITY iBusiness Team: Curricula, Teaching, Support, Management BIS: Endorsement, Support with Sponsors LEPS: Venue, Catering & Promotion. RGF: Funding Small Businesses: Participation, small funding Commercial Sponsors: curricula support & funding

35. SPONSORS & PARTNERS THREE LEVELS: CURRICULA PARTNERS The two site will be fully integrated and inter-operable specifically for support of this programme PRESENTATION PARTNERS Provide curricula and have opportunity to present at each of the 30 2 day events. Fee. SPONSORSHIP PARTNERS All of the above and also has branding rights across the event. Fee.

36. AUDIT & MEASUREMENT This programme will support a full outcome measurement initiative. Baseline measurement of business health at beginning of programme End of programme measurement on key metrics: # of employees, turnover, export activity, R&D activity Analysis by sector, region, business size Fully anonymized through trusted entity

37. FURTHER DISCUSSION SMA program funding Role of lead partners