SAScon 2014 Pay to Play -  James Lowery
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SAScon 2014 Pay to Play - James Lowery

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SAScon 2014 Pay to Play -  James Lowery SAScon 2014 Pay to Play - James Lowery Presentation Transcript

  • pay to play the end of free traffic SAScon 2014
  • business has the horn for digital marketing because of the ROI
  • sensible businesses consider risk when making decisions
  • should a sensible business spend money on a marketing channel that carries Risk?
  • there’s $100 billion reasons why it’s getting harder to talk to customers on Facebook
  • Should we stop looking for “free traffic” and accept that we must pay to play?
  • contact w. e. t. compeller.co.uk james@compeller.co.uk @yrewol time for a mass debate!