SAScon 2014 Quality score - separating the myths and the facts

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SAScon 2014 Quality score - separating the myths and the facts

  1. 1. BEN WIGHTMAN Senior PPC Strategist ben.wightman@latitudegroup.com
  2. 2. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Mobile & Tablet Paid Search Click Share Mobile Click Share Tablet Click Share
  3. 3. 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% Desktop Tablet Mobile Q1 Avg CTR Q1 Avg CTR £0.00 £0.05 £0.10 £0.15 £0.20 £0.25 £0.30 £0.35 £0.40 £0.45 £0.50 Desktop Tablet Mobile Q1 Avg CPC Q1 Avg CPC
  4. 4. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 E-Commerce Avg Conversion Rates Desktop Mobile Tablet
  5. 5. £0.00 £10.00 £20.00 £30.00 £40.00 £50.00 £60.00 £70.00 £80.00 £90.00 Desktop Smartphone Tablet Q1 2012: E-Commerce AOV Q1 2012 AOV • Tablet demonstrates highest AOVs. • Smartphone outperforms Desktop. • Tablet targeting offers good value for most advertisers due to a balance between high AOV, strong conversion rate and low CPCs.
  6. 6. Sportsbook: Man City vs Porto, Weds 15th Feb Desktop Mobile Tablet
  7. 7. • Bridges the gap between online and offline worlds. • NFC technology likely to become mainstream in next year or two.

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