SAScon 2014 Pay to Play - James Lowery

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SAScon 2014 Pay to Play - James Lowery

  1. 1. pay to play the end of free traffic SAScon 2014
  2. 2. business has the horn for digital marketing because of the ROI
  3. 3. sensible businesses consider risk when making decisions
  4. 4. should a sensible business spend money on a marketing channel that carries Risk?
  5. 5. there’s $100 billion reasons why it’s getting harder to talk to customers on Facebook
  6. 6. Should we stop looking for “free traffic” and accept that we must pay to play?
  7. 7. contact w. e. t. compeller.co.uk james@compeller.co.uk @yrewol time for a mass debate!

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