UX5_MobilMeet_CaseStudy_V4

UX CASE STUDY
By Donald Wu General Assembly | February 20, 2016
mobilemeet

DISCOVERY ANALYSIS PROTOTYPING & TESTING
People who are shy, or socially anxious have a difficult
time meeting and connecting with people at social events.
Socially shy people are currently lacking a digital resource
to create a comfortable environment where they can
confidently meet and socialize with other people.

DISCOVERY ANALYSIS PROTOTYPING & TESTING
5. How do you feel about your social life?
I want more friends 61%
I’m OK with the ways things ar. 35.00%
I’m a lonewolf. 4%
1. Where are you in the personality spectrum?
Extreme Introvert 15.00%
Introvert 42.00%
Social Introvert 41.00%
Extrovert 1.00%
Extreme Extrovert 1.00%
4. In what type of settings did you make most of your
friends?
Social Media 28.00%
In person 50.00%
At work 27.00%
School 40.00%
Social events 11.00%
4. What is your ideal setting to hang out?
Somewhere quiet 98.00%
Somewhere loud 2.00%
3. How often do you go out and be social?
1-2 times a week 67.00%
Never 26.00%
2. What type of personalities do you tend to hang
out with?
Introverts 14.00%
Extroverts 5.00%
A little bit of both 46.00%
People who are like-minded 35.00%
SURVEY USER INTERVIEWS
The purpose of the online survey was to validate my hypothesis that people who are shy, or
socially anxious have a difficult time meeting people and creating new friendships. I targeted
group pages on Facebook, where members consist of people who considered themselves
introverts. One of the groups was called “Social Introverts”. I also posted the survey on the
news feed of one of my main competitor, an app called Anomo.
The survey was simple, and it examined the person’s social life and how they feel about it.
At the end of the survey, I asked an open ended question, which I asked the participant to
describe a time when they felt uncomfortable in a social situation?
Results:
“I always had anxiety in social situations involving with a
large groups of people or even with one on one situation,
but over time I become used to one on one situations.”
“I want to be in the company of people
who know me and that can understand me,
especially after a feel drinks.”
“I don’t really like small talk, I rather have a real
conversation with people and I feel like when I go out
people based on superficial reasons to talk to you.”
“I really don’t like it that I’m analyzing why people
are not talking to me, or are talking to me. If I go out,
I would have to be intoxicated or under the influence.”
“People who are open minded and
feel comfortable talking to them. I
wouldn’t have to worry about being
lectured or criticized.”
“I do like to meet more people. Although I
have a lot of personal stuff I have to deal
with like my work. I wouldn’t mind to have
more friends. I’ve motivated to be someone
that people can depend on.”

DISCOVERY ANALYSIS PROTOTYPING TESTING
Based on the data I collected from the user interviews and online survey,
there were 6 major factors to successful social interactions:
Conversations
Dislike small talks.
Prefers a conversation with purpose.
Energy
Can only be out and about for a certain
amount of time before they get tired.
Confidence
Having a feeling of being judged, creating
anxiety during social situations.
Number of people
The more people in a social setting,
the faster they get tired.
Empathy
Feeling misunderstood for being socially
shy. Its difficult to feel connected.
Connection
Not feeling connected
with the other person.
INSIGHTS

Create an app that for people who are shy, or socially anxious
to connect with other people at social events.
Boost the confidence of the target audience and encouraging
them to be proactive in connecting with other people.

Strengths
• There is a sense of safety by not
having to reveal yourself.
• Great for getting to knowing
someone with mutual consent.
Weaknesses
• No In-Person Interaction: Not
designed to meet other users in
person.
Strengths
• Users can start a Meetup Group
• Social meetup groups are great
for meeting people new
friends.
Weaknesses
• Too many groups for people
who are outgoing
Strengths
• Share post anonymously
• Search for post from around the
area
• Clean and friendly UI
Weaknesses
• Not a great way to connect with
other people in person
Strengths
• Users can search up nearby
friends
• Users can check in at a
locations/building
Weaknesses
• Not great for meeting new
people
Strengths
area
Weaknesses
Anomo Meet Up Yik Yak Facebook Whisper

Anomo
Strengths
• There is a sense of safety by not
having to reveal yourself.
• Great for getting to knowing
someone with mutual consent.
Weaknesses
• No In-Person Interaction: Not
designed to meet other users in
person.
Strengths
• Users can start a Meetup Group
• Social meetup groups are great
for meeting people new
friends.
Weaknesses
• Too many groups for people
who are outgoing
Strengths
area
Weaknesses
Strengths
• Users can search up nearby
friends
• Users can check in at a
locations/building
Weaknesses
• Not great for meeting new
people
Strengths
area
Weaknesses
Meet Up Yik Yak Facebook Whisper

Serena Michaels
“I felt shy, I felt uncomfortable. What was I doing there? Do I belong there at all? Its like the
people know what they are doing, but you have no clue what you are doing.”
Serena just moved to Seattle, Washington. She works in
an ad agency as an illustrator.
Most of her close friends are either out-of-state, or too
busy with their own life. So she usually goes out by her-
self. She also likes taking photographs and visiting art
galleries.
Her husband is an extrovert who has a lot more friends
than she does. When they go out to a party or a social
event, they’re usually hanging out with her husband’s
group of friends.
24
Illustrator
Married
Seattle
Age:
Occupation:
Status:
Location:
• To connect with other illustrators at an event
• To meet interesting people at a networking event.
• To have real and meaningful conversations.
• To enjoy an event with other people.
• Feels uncomfortable when she doesn’t know anyone at a
social event.
• Dislikes small talks
• Feels anxious when meeting strangers
• People think she is rude because she can be reserved
Serena requires frequent alone time to recharge after a social
event. When she meets strangers, she over-analyzes other
people’s perception of her.
Painting Indy
Films
Meditation
Intraversion
Loner
Poor
Poor
Android
Extraversion
Social Butterfly
High
High
Iphone
Personality Type
Social Life
Digital Literacy
Social Skills
Device Usage

James Chan
“I always had anxiety in social situations involving with a large groups of people or even with
one on one situation, but over time I become used to one on one situations.”
James was born in Beijing, China and moved to Chicago
when he was 22 years old. He doesn’t have a huge social
circle since he mainly spent his time studying and fo-
cused on obtaining a Master’s degree in Electrical Engi-
neering when he was in college.
James is currently employed full-time, and he doesn’t
have much time to socialize outside of work. When
he does, it’s usually once or twice a month with his
co-workers.
• To meet other people in the Engineering field
• To improve work / life balance.
• To be part of a social circle where he feels comfortable.
• To make new friends.
• He struggles to be himself when he has to socialize with
people he just met.
• Feel misunderstood by peers.
• Work is affecting his social life.
• May come out to blunt for some people.
James is well-mannered and respectable when socializing with
his peers. However, he has a difficult time being around his
manager, or anyone in a superior position. Having low self-
esteem, he tend to talk stick to himself and spend a lot of time
on his phone, just so he can avoid social interactions.
Big Bang
Theory
Anime Javascript
Intraversion
Loner
Poor
Poor
Android
Extraversion
Social Butterfly
High
High
Iphone
Personality Type
Social Life
Digital Literacy
Social Skills
Device Usage
30
Electrical Engineering
Single
Chicago
Age:
Occupation:
Status:
Location:

Samantha Fields
“There are so many micro-interactions that are not as meaningful, whereas if you were talking with
someone one on one, it’s much more substance. You remember the person’s name or face, you don’t
have a dim recollection where you met them, and you create a much stronger connections.”
Sammantha is a freelance journalist from Los Angeles,
California. She has a passion in informing his readers
about very important social issues such as police
brutality and economic inequality.
Part of her job is to find people to interview for her
stories. Which mean she is usually out and about. On
the side, she enjoys photography and pizza.
• To meet other editors and journalists
• To find leads for writing new stories.
• To connect with a potential client.
• To connect with someone from the LA Times.
• Feels uncomfortable when he doesn’t know anyone at a
social event
• People judge him negatively for her quiet demeanor
• Dislikes small talks
Samantha usually spends a lot of time by herself. She only
goes when she needs to cover a story or conduct an interview
for her stories. Her favorite app is Twitter because it’s an
effective way for her to stay up to date on the news.
Reading Watching
“The Office”
Photography
Intraversion
Loner
Poor
Poor
Android
Extraversion
Social Butterfly
High
High
Iphone
Personality Type
Social Life
Digital Literacy
Social Skills
Device Usage
23
Journalist
Single
Los Angeles
Age:
Occupation:
Status:
Location:

Angelo Thompson
“I really don’t like it that I’m analyzing why people are not talking to me, or are talking to me. If I go
out, I would have to be intoxicated or under the influence.”
Angelo is a college student from Chicago and is majoring
in Marketing. He enjoys mind-stimulating conversations
about traveling, astronomy, and rock climbing. He is
also interning for an ad agency, where communication
with upper management and clients is part of the work
flow.
He also goes to the rock climbing gym about 3 times a
week. He has made a few friends at the gym who are
just as passionate about rock climbing as he is.
• To find a rock climbing partner.
• To meet people around him who are into rock climbing.
• To find new and interesting people to hang out with.
• Loud social settings becomes draining
• His close friends are not into rock climbing
• Can be very shy around strangers
Angelo enjoy reading blogs about traveling and rock climbing.
He usually spends a lot of personal time in the house or at the
rock climbing gym.
Rock
Climbing
Pool Traveling
Intraversion
Loner
Poor
Poor
Android
Extraversion
Social Butterfly
High
High
Iphone
Personality Type
Social Life
Digital Literacy
Social Skills
Device Usage
20
College
Single
Chicago
Age:
Occupation:
Status:
Location:

HIGH PRIORITY
LOW PRIORITY
NICETOHAVE
ESSENTIAL
Users can post a status
Bio, Occupation,
and Organization
Request to meet in person
Users can Check-In
to a location
Checking in to an event
Chat with other usersRate other user profileLimited User profile
Create an event and
share with other users
Invite Users to an event
API with Facebook’s
Event’s feature
API with Linkedin profile
Search events going
around in user’s location
A map that shows the
location of users in an event
Each event will
have an Activity feed
Hashtags
Users can follow other users
Push Notifications
A personality test can
determine personality type
Show upcoming
local events.
Events that users plan to
attend can be sync to the Calendar
app in user’s device.
Users can select the language
they want the app to run on
Have an objective section
Request to reveal
profile picture
Filter system
Request ot reveal
someone’s location
A page to show who is around you
Option to switch between
hidden and public profile
People you want to meet
Fun facts
Users can see if other
user reads message
Meet now, meet later, no
Pin a meetup spot
Personality type
CREATING THE MVP

“Would like to see a section with an objective to why
you want to meet.”
“Good to know the person’s profession, company for
networking.”
“Helps cut to the chase to show someone’s profession
or company.”
“A page to show who is around you.”
“Instead of reveal location, reveal person’s profile
picture.”
“This would work well at business networking
events.”
“For distance, I would like to know if someone is
within a specific proximity from me.”
USER FEEDBACK

1. The user can login with an existing LinkedIn account.
2. This is the avatar page, where the user is required to
select one for their account.
3. After going thru the on-boarding process, the app
delivers a Check-In page. This shows the user’s location to
other users.
4. In this page, user have the option to user a Public profile
when they Check-In. If the user swipes down, the app
presents the option to use a private profile.
5. The button takes the user to the Home page.
6. The button takes the user to the Home page.
7. Swiping up will take user back to the Public profile option.
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5

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10
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24
8. User can select the location to where they want
to Check-in.
9. Tapping this button will display information about the
location.
10. The app encourages the user to write an objective when
checking in to a location.
11. This is the Map icon.
12. Tapping the button will take the user to the Home page.
13. Indicates the location where the user Checked in.
14. User can filter through New or Nearby feeds from other
users who also checked in.
15. This is the Call to Action button for sending a Meet Up
request to the targeted user.
16. This sends a Meet Up request to the targeted user.
17. The user can edit their Introduction or Fun Facts section.
18. User can filter through Messages or Meet Up Request in
the Inbox page.
19. This is the incoming section, where the user can either
Accept or Reject a Meet Up Request.
20. This is the outgoing section, where the user can see the
status of their Meet Up Request. If a request is accepted, the
user can tap on the action link, which a modal will appear.
21. This is the modal that pops up when a Meet Up request is
accepted. The user can decide to reveal their location to meet.
22. The user can swipe left or right to instantly send a Meet Up
request.
23. The user can touch and drag the map to Pin Point a
meeting spot.
24. The user can instantly share their location on the map.

Based on the usability testing for the Hi-Fi Prototype, the
majority of the participant commented on concept of the
Hidden and Public Profile. Most of the participants didn’t
think it was necessary for a networking situation. Some say
the feature provides a sense of safety.
The next steps: improve the On-boarding process to better
educate the users of the purpose of the Profile feature and
simplify the prototype by removing the features that were
ignored and making key task more efficient.

mobilemeet
Hi-Fi Prototype
https://invis.io/3B5UIHG2Z

UX5_MobilMeet_CaseStudy_V4

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