1. Energize your career...
by leveraging your personal brand
International Career Fair – EPFL,
September 11th, 2012
Von Rohr & Associates S.A.
Anne-Laure Divoux – Kathryne Bonvin-Bercel
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2. Anne-Laure Divoux, Head Market Intelligence, Kathryne Bonvin-Bercel, Consultant
Partner, Consultant
In charge of our Information Center in Lausanne With over 20 years’ experience in the Human
and Geneva; the Career Portal on our website as Resources, Kathryne has held generalist and
well as for developing “Market Intelligence”, Anne- business partner roles within multinational
Laure is responsible for providing the right headquarter environments in 4 business sectors. Her
information, at the right place, at the right time for experience spans from managing HR operational
candidates in career transition. Building on her activities and strategic projects to engaging with line
empathy and high interest in career management managers and employees to implement people
counseling she has decided to grow in her career in strategies and employee well-being initiatives, policy
becoming a consultant. She has been supporting re-engineering, expatriate management, whilst
candidates in career transition since 2010. developing constructive professional relationships
and coaching with employees at all levels.
Of French mother tongue, Anne-Laure also works in
English. Originally from Montreal, she lived in Boston for over
10 years, where she obtained a degree in Business
She holds a Degree in Information and Document Administration, and has been in Geneva since 1991.
Management and has strengthened her knowledge
through various further education in business Of English mother tongue, she is fluent in French
intelligence, advanced search techniques, database and also speaks Hungarian.
and website management. In career management
counseling she has been trained “in house” at Von Kathryne is a Certified Trainer in Talent Development
Rohr & Associates and has attended external by “Global Novations” and a Certified Analyst of the
trainings in NLP and assessment tool. Predictive Index (P.I.) assessment tool.
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3. Structure
Manage your energy….not your time, to succeed
in your life and career
Understand the various routes to the job market
and take advantage of them
What is your personal brand and how to build it
Reflect on Swiss Romande’s workplace realities
See Addendum: useful links to explore the job market & search
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4. Who has breakfast every morning?
By the way…did you know that people who eat a healthy
breakfast have a 35-40% lower risk of developing metabolic
syndrome (high cholesterol, hypertension, diabetes)!
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5. From managing your time to… your energy?
« The number of hours in a day is fixed,
but the quantity and quality of energy
available to use is not. » (1)
(1) Tony Schwartz, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal.
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6. The Body: physical energy (1&2 )
Possible energy drains
 Inadequate nutrition
 Insufficient exercise
 Lack of sleep and rest
Energy renewal rituals
 Start the day with a proper breakfast and a healthy diet
 Take brief, regular breaks at specific intervals during your day
 Take a proper lunch break away from your desk
 Find ways to truly disengage and switch off
 Make sure you get a good night’s sleep
(1) Tony Schwartz, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance & Personal Renewal.
(2) Chiumento 2008 Research Report.
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7. The Emotions: quality of energy (1&2)
Possible energy drains
 Relentless demands and unexpected challenges
irritability, anxiousness
 Sense of being out of control
 Events that trigger negative emotions “fight or flight”
Emotional energy renewal rituals
 Defuse negative emotions (e.g. by deep abdominal breathing)
 Fuel positive emotions by expressing appreciation to others!
 Change perspective - learn to change the stories we tell ourselves:
Reverse lens: «What would the other person say in this conflict?»
Long lens: «How will I view this situation in 6 months?»
Wide lens: «Regardless of the outcome, how can I grow & learn from this?»
(1) Tony Schwartz, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance & Personal Renewal.
(2) Chiumento 2008 Research Report.
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8. The Mind: focus of energy (1&2)
Possible energy drains
 Multitasking and related demands “switching time”
 Poor e-mail practices...
 Phone and other distractions
Mental energy renewal rituals
 Identify the important tasks to deal with the next day
and focus on them first
 Ensure complex tasks are done away from phones and emails
 Concentrate for 90 – 120 minutes, then take a true break
 Respond to e-mails at designated times during the day
 Set up meetings of no more than 90 minutes
 Look for inspiration!
(1) Tony Schwartz, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance & Personal Renewal.
(2) Chiumento 2008 Research Report
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9. The Human Spirit: energy of meaning & purpose (1&2)
Possible energy drains
 Lack of meaning and purpose in everyday
work & activities
 Lack of alignment with your values
 Divide between what is important and what you actually do
Spiritual energy renewal rituals
 Explore your «sweet spot»: where you feel effective, inspired and
fulfilled. Revisit experiences to understand what was so energizing
 Clarify priorities and establish accompanying rituals
 Consciously allocate time and energy to the areas of your life which
are important for you: work, family, health, service to others…
 Live your core values in your daily behaviour
(1) Tony Schwartz, The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance & Personal Renewal.
(2) Chiumento 2008 Research Report
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10. To refuel our personal energy we need to…
Recognize the cost and impact of energy-depleting behaviors.
Take responsibility for changing them.
Establish rituals for building our energy sources.
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11. How lifestyle impacts on productivity
Frequency of identifying with the following statements (1)
I eat breakfast 60% 21% 13% 10%
I exercise once a week or more 43% 35% 17% 5%
I have a good night's sleep 32% 52% 15% 1%
I have a good work/life Balance 55% 10% 5% Always
31%
Sometimes
I eat lunch away from my desk 16% 30% 40% 15% Rarely
Never
I take a lunch break & regular breaks
away from my desk 11% 41% 41% 7%
I burn the candle at both ends
5% 45% 38% 11 %
Stress from my personal life affects my
work 25% 56% 19%
0% 20% 40% 60% 80% 100% 120%
(1) Energising Business, Research Report 2008, Chiumento (our Partner in the UK) www.chiumento.co.uk, www.arboraglobal.com
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12. We tend to be unproductive 2 hours a day!
Schedule important activities for the right time of the day – when
you work best and are most productive…your prime time.
Optimize your time and energy by identifying your “prime time”.
Minimize interruptions and distractions during this time to boost
your productivity.
First thing in the morning – minds are fresh and we can
get work done more effectively.
Some of us prefer diving into priority work mid-day when
our momentum is at its highest.
End of the day - ideas and concepts have become clear
and we’re ready to go!
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13. Top contributors to productivity
Can you guess the top three productivity
boosters at work….?
Appreciation and recognition demonstrated by colleagues
Praise from management
Effective time management
Question for the audience:
How do you feel when a colleague says “thank you”, or
when your manager praises you during a meeting?
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14. Target your productivity
Eat smartly – start the day with a healthy breakfast and feed your brain
at lunch and dinner!
Prioritize – use what works (lists, etc.). Work backwards from goals, to
milestones, to tasks so that work is broken down into smaller pieces.
Stop multi-tasking - it drains your energy and is counter-productive.
Get regular exercise – you’ll have more energy, feel a sense of well-
being and be better able to cope with stress.
Manage your time, avoid distractions - turn off your
phone, email, close your door, work in a quiet area. Check emails 2 or 3
times daily.
Work in 60-90 minute intervals - take a break…get up, go for a
walk, have a snack, do something different to recharge.
Live your core values - in your daily behavior.
Get a good night’s sleep – as of the age of 18 we should ideally sleep
between 7½ and 9 hours per night. (1) Source: http://www.helpguide.org/life/sleeping.htm
(1)
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15. How to approach your market?
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16. Understanding the various routes to the job market
Visible 25-30% - “apply for a job”
Match a vacancy
 Advertisements
 Job boards/Social networks
 Headhunters/Recruiting agencies
Hidden 70-75% - “offer a service”
The need is not clearly expressed
 Direct and targeted approaches
 Leverage personal Network contacts
 Online CV and/or profiles on social media
 Digital Identity
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17. How did job seekers find a job in 2011?
 Networking remains the privileged way to find a job: 42%
 28% found a job via recruitment companies – using the Web more and more
 23% found a job through ads/Internet
Source: Von Rohr & Associates statistics 2007-2011
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18. Networking…
it’s all about building relationships
Networking use increases day by day. Currently the estimated number of social
network users worldwide is over 1.2 billion. (1)
Nearly 20% of overall time spent online is spent on social networking sites. (2)
Networking platforms
Networking doesn’t only happen at business events. Think about how many times
have you’ve waited in line somewhere or you attended a social occasion, alumni
service/event, career fair, connected to a discussion board…. start networking!
Networking DOs…
Be prepared Be targeted Be professional Listen, listen, listen!
Be dedicated Be active Specify next step
Networking DON’Ts…
Arrive late Bring your CV Be negative
Forget etiquette Get too personal Neglect follow-up
(1) Source: eMarketer Digital Intelligence http://www.emarketer.com
(2) Source: Get Elastic eCommerce blog – social networking statistics http://www.getelastic.com/?s=statistic+and+trends
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19. Networking…
ask the right questions and link it all together
What advice
would you give to
someone looking
Could you
to penetrate this
recommend a source
field, market, role
What have you or another person I
?
enjoyed most can connect with?
about the When I call, may I
conference so far? use your name?
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20. Take advantage of all the routes to the job market
by leveraging your personal brand
Personal branding has become part of career management, even more
so with the increased used and visibility on the social networks.
Your
It needs to be
is all about who you are
and what you want to be known for. authentic
compelling
Key principles: &
Be authentic
Rethink the way you see your career
Make yourself visible - manage your own reputation
Build and manage your network
Be consistent
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21. Build your personal brand
Your first task : developing your DNA
Determine your emotional appeal
How do I make people feel?
What words do others use to describe me?
Determine your description Put it all
What field or industry am I in together
(or do I want to be in)?
What are the words I would use It should
to describe my work? communicate
Who is my target audience? clearly who you
are, it should be
simple and
Determine your function
memorable, and
What service do I have to offer people?
it should feel
What do I do that makes me stand out
inspiring
from everyone else?
to you.
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22. Personal branding toolkit
The sum of all the marketing material you should develop for your
brand is called a Personal Branding Toolkit.
Business card E-mail address
LinkedIn profile
Blog/website
Elevator pitch
Cover letter
Resume
Physical presentation
Portfolio
QR code
Facebook profile
Video Resume
Twitter profile
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23. What does your online brand say about you….
(1) Source: http://en.wikipedia.org
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24. Swiss Romande’s workplace realities…
 A highly competitive market and environment
 A dual employment market: visible and invisible
Vaud canton…an economy mainly dedicated to industry (production
and R&D):
Life Science, Micro technology, ICT, Watch-making, Agribusiness,
Machinery & Equipment
Varied corporate types: SMEs, Start-Ups, Regional Headquarters
International Sports Federations
Geneva canton…more service focused (but not only!)
Banking, Financial Services, Trading
International Organizations
 Unemployment - July 2012: Vaud: 4.4% (1)
Geneva: 4.7% (2)
Swiss average: 2.7% (3)
(1) Vaud unemployment rate in July 2012: http://www.scris.vd.ch/Default.aspx?DomId=2521
(2) Geneva unemployment rate in July 2012: http://www.ge.ch/statistique/domaines/03/03_03/apercu.asp
(3) July 2012 Swiss unemployment rate: http://www.amstat.ch/amstat/public/index.jsp?lingua=fr
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25. ADDENDUM I
Useful links to explore the Swiss Romande job market
Vaud Economic Development (www.vaud.ch / www.dev.ch)
 News and information on new companies and local ones: www.dev.ch/en/press/
 Multinational company list: www.vaud.ch/en/our-assets/business/multinationals-corporate-headquarters/
Geneva Economic Promotion (www.whygeneva.ch)
 News and information on new companies and local ones:
www.whygeneva.ch/index.php?option=com_frontpage&Itemid=1&lang=en
 Multinational world-wide or European HQ list:
www.whygeneva.ch/index.php?option=com_content&task=view&id=800&Itemid=204
Databases / Directories
Economic: Finance:
• www.zefix.ch Watch-making: • www.geneve-finance.ch/en/
• www.moneyhouse.ch • www.worldtempus.com
• www.swissfirms.ch
Life science:
• www.bioalps.org Start-ups:
Microtechnology: • www.ctistartup.ch/
• www.swissmicrotechnology.com/index_en.html
International Organisations & Sports Federations:
• www.cagi.ch/en/geneve-internationale.php
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26. ADDENDUM II
Useful links for your job search
Professional networks:
• www.rezonance.ch (western Switzerland)
• www.linkedin.com
• www.xing.com
• www.viadeo.com Job search engines:
• www.indeed.ch/
Expat networks: • www.optioncarriere.ch/
• www.glocals.com/
• www.internations.org/switzerland-expats
• www.expat-blog.com/en/destination/europe/switzerland/
• www.easyexpat.com/en/geneva.htm
Job boards:
• www.englishforum.ch/
• www.justlanded.com/
• www.jobup.ch
• www.jobs.ch
• www.expatica.com/ • www.espace-emploi.ch/
Women’s networks: • www.monster.com
• www.cwf.ch
• www.jobsingeneva.com/
• www.bpw-lausanne.ch
• www.bpw-geneve.ch
• www.women-entrepreneurs.ch
• www.owit-lakegeneva.org/
Residence & work permits: Geneva www.ge.ch/moe/uk/welcome.asp
Vaud www.vaud.ch/en/our-services/institutions/residence-work-permits/
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27. Thank you for your attention…
and stay energized!
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