SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
 

SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content Presentation Transcript

  • DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
  • “LET’S MAKE A SCROLLER!”
  • This Is a Storyof small Data
  • A Small Data Experiment
  • Then, Magic Happened
  • So, We Built An Engine…
  • …That Created Content
  • Managing Your Risks
  • Yeah, but 18,000,000?!
  • Total Cost of Month 121.999.95$31.94Proxies…Hosting…
  • Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
  • Fail 2 Out of 3 Times
  • The MozCast Triad
  • Prospecting for Data
  • Data Is Everywhere
  • Sets – bitly.com/bundles/hmason/1
  • 10,000 Pictures of Cats
  • APIs – programmableweb.com
  • More APIs – mashape.com
  • APIs in Unlikely Places
  • API Post – seomoz.org/blog
  • Build A Crawler
  • Telling Your Story
  • Build A Better Mousetrap
  • “538” = #8 Keyword
  • Make It Real-time
  • Be A Better Curator
  • Go Evergreen – theshortcutts.com
  • Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete