DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
“LET’S MAKE A SCROLLER!”
This Is a Storyof small Data
A Small Data Experiment
Then, Magic Happened
So, We Built An Engine…
…That Created Content
Managing Your Risks
Yeah, but 18,000,000?!
Total Cost of Month 121.999.95$31.94Proxies…Hosting…
Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
Fail 2 Out of 3 Times
The MozCast Triad
Prospecting for Data
Data Is Everywhere
Sets – bitly.com/bundles/hmason/1
10,000 Pictures of Cats
APIs – programmableweb.com
More APIs – mashape.com
APIs in Unlikely Places
API Post – seomoz.org/blog
Build A Crawler
Telling Your Story
Build A Better Mousetrap
“538” = #8 Keyword
Make It Real-time
Be A Better Curator
Go Evergreen – theshortcutts.com
Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete
SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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  • 1,479 linking root domains
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  • SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

    1. 1. DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
    2. 2. “LET’S MAKE A SCROLLER!”
    3. 3. This Is a Storyof small Data
    4. 4. A Small Data Experiment
    5. 5. Then, Magic Happened
    6. 6. So, We Built An Engine…
    7. 7. …That Created Content
    8. 8. Managing Your Risks
    9. 9. Yeah, but 18,000,000?!
    10. 10. Total Cost of Month 121.999.95$31.94Proxies…Hosting…
    11. 11. Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
    12. 12. Fail 2 Out of 3 Times
    13. 13. The MozCast Triad
    14. 14. Prospecting for Data
    15. 15. Data Is Everywhere
    16. 16. Sets – bitly.com/bundles/hmason/1
    17. 17. 10,000 Pictures of Cats
    18. 18. APIs – programmableweb.com
    19. 19. More APIs – mashape.com
    20. 20. APIs in Unlikely Places
    21. 21. API Post – seomoz.org/blog
    22. 22. Build A Crawler
    23. 23. Telling Your Story
    24. 24. Build A Better Mousetrap
    25. 25. “538” = #8 Keyword
    26. 26. Make It Real-time
    27. 27. Be A Better Curator
    28. 28. Go Evergreen – theshortcutts.com
    29. 29. Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete
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