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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • 1,479 linking root domains
  • Transcript

    • 1. DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
    • 2. “LET’S MAKE A SCROLLER!”
    • 3. This Is a Storyof small Data
    • 4. A Small Data Experiment
    • 5. Then, Magic Happened
    • 6. So, We Built An Engine…
    • 7. …That Created Content
    • 8. Managing Your Risks
    • 9. Yeah, but 18,000,000?!
    • 10. Total Cost of Month 121.999.95$31.94Proxies…Hosting…
    • 11. Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
    • 12. Fail 2 Out of 3 Times
    • 13. The MozCast Triad
    • 14. Prospecting for Data
    • 15. Data Is Everywhere
    • 16. Sets – bitly.com/bundles/hmason/1
    • 17. 10,000 Pictures of Cats
    • 18. APIs – programmableweb.com
    • 19. More APIs – mashape.com
    • 20. APIs in Unlikely Places
    • 21. API Post – seomoz.org/blog
    • 22. Build A Crawler
    • 23. Telling Your Story
    • 24. Build A Better Mousetrap
    • 25. “538” = #8 Keyword
    • 26. Make It Real-time
    • 27. Be A Better Curator
    • 28. Go Evergreen – theshortcutts.com
    • 29. Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete