SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
 

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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content Presentation Transcript

  • 1. DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
  • 2. “LET’S MAKE A SCROLLER!”
  • 3. This Is a Storyof small Data
  • 4. A Small Data Experiment
  • 5. Then, Magic Happened
  • 6. So, We Built An Engine…
  • 7. …That Created Content
  • 8. Managing Your Risks
  • 9. Yeah, but 18,000,000?!
  • 10. Total Cost of Month 121.999.95$31.94Proxies…Hosting…
  • 11. Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
  • 12. Fail 2 Out of 3 Times
  • 13. The MozCast Triad
  • 14. Prospecting for Data
  • 15. Data Is Everywhere
  • 16. Sets – bitly.com/bundles/hmason/1
  • 17. 10,000 Pictures of Cats
  • 18. APIs – programmableweb.com
  • 19. More APIs – mashape.com
  • 20. APIs in Unlikely Places
  • 21. API Post – seomoz.org/blog
  • 22. Build A Crawler
  • 23. Telling Your Story
  • 24. Build A Better Mousetrap
  • 25. “538” = #8 Keyword
  • 26. Make It Real-time
  • 27. Be A Better Curator
  • 28. Go Evergreen – theshortcutts.com
  • 29. Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete