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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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DIY Data-driven Content Dr. Pete Meyers Marketing Scientist, SEOmoz
“LET’S MAKE A SCROLLER!”
This Is a Story of small Data
A Small Data Experiment
Then, Magic Happened
So, We Built An Engine…
…That Created Content
Managing Your Risks
Yeah, but 18,000,000?!
Total Cost of Month 1 21.99 9.95 $31.94 Proxies… Hosting…
Build a Proof of Concept 50 Keywords 20 Proxies 2 DCs V2 V3 POC 1,000 10,000
Fail 2 Out of 3 Times
The MozCast Triad
Prospecting for Data
Data Is Everywhere
Sets – bitly.com/bundles/hmason/1
10,000 Pictures of Cats
APIs – programmableweb.com
More APIs – mashape.com
APIs in Unlikely Places
API Post – seomoz.org/blog
Build A Crawler
Telling Your Story
Build A Better Mousetrap
“538” = #8 Keyword
Make It Real-time
Be A Better Curator
Go Evergreen – theshortcutts.com
Thanks for Watching! Email: peter@seomoz.org ∞ Twitter: @dr_pete

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