1. UNLEASHING THE IDEAVIRUS
SETH GODIN
Digvijay Singh Yadav
Universal Business School

2. AGE OF IDEAS
IDEA MERCHANTS
Farms
Factories

3. AGE OF IDEAS
 WORD OF MOUTH- SLOWER & DIES OFF
ONLY HER HAIRDRESSER KNOWS FOR SURE
IDEA VIRUS- IDEA THAT MOVES, GROWS AND INFECTS.
NIKE- IT WAS THE SIZZLE, NOT THE FIT.

4. AGE OF IDEAS
VIRAL MARKETING- KOLAVERI DI
Idea Virus- Ice cream Story

5. IDEA VELOCITY

6. THE 8 VARIABLES
SNEEZERS
MEDIUM
SMOOTHNESS
PERSISTENCE
AMPLIFIER
VELOCITY
VECTOR
HIVE

7. SNEEZERS
PROMISCUOUS SNEEZERS
AMAZON, ALL ADVANTAGE
POWERFUL SNEEZERS
THE TIMES, OPRAH WINFREY

8. THE ART OF THE PROMISCUOUS
 MAKE BIG PROMISES
 SHOW THEM HOW TO MAKE IT UP IN VOLUME
 DESCRIBE AN ATTAINABLE PATH
 WHEN SOMEONE SUCCEEDS, TELL THE REST OF THEM
 GIVE THE SUCCESSFUL ONES A WAY TO SHOW THE
NON- SNEEZERS IT WORKED
 HAVE A SALES CONVENTION

9. DON’TS- PROMISCUOUS SNEEZERS
 Changing the rules in the middle
 Viewing the relationship as an expense

10. WHY AN IDEAVIRUS IS SO IMPORTANT?
 Zipf’s Law
 People are more connected than ever.
 We have got more nerds than ever.
 Tremendous hunger for something new.
 End of Zero Sum Game
 Huge profits from creating and owning such
virus.

11. 3 KEY LEVERS
How can you turn trial
into persistence?
How big do you launch? How smooth is it?

12. 5 WAYS TO UNLEASH AN IDEAVIRUS
 GO FULL VIRAL
 PAY OFF THE PROMISCUOUS
 MAKE IT SMOOTH FOR THE POWERFUL
 DIGITALLY AUGMENT WORD OF MOUTH
 ALTRUISM

13. THANK YOU!