1. The sweetest
story
ever told… or
heard

2. CON TENT
Compan Brand
y Personali
Overvie ty
Product Brand
Line Essence
Positioni PLC
ng
Repositionin SWOT
g
Brand Research
Equity

3. HTTP://PAKISTANMBA.JIMDO.COM
FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS,
REPORTS ON
MARKETING,
MANAGEMENT,
ECONOMICS
MARKETING MANAGEMENT,
ACCOUNTING,
HUMAN RESOURCE,
ORGANIZATIONAL BEHAVIOR,
FINANCIAL MANAGEMENT
COST ACCOUNTING
VISIT
HTTP://PAKISTANMBA.JIMDO.COM

4. COMP AN Y
OVERVIEW
CADBURY IS CURRENTLY THE WORLD’S BIGGEST
CONFECTIONERY COMPANY .
JOHN CADBURY OPENED THIS BUSINESS IN 18 24.
•CADBURY WORK WITH AROUND 35 ,00 0 DIRECT
AND
IT EMPLOYEES AROUND 50, 00 0
EVERY DAY MIL LIO NS OF PEOPLE AROUND THE
WORLD

6. CAD BURY I N
CADBURY BEGAN ITS OPERATIONS IN 1948
COMPANY HAVE FIVE COMPANY-OWNED MANUFACTURING UNIT
IT HAS A MARKET SHARE OF 70%.
GROWTH RATES OF 11.5%
CONSUMPTION PATTERN

7. PR ODUC T
CHOCOLATES - CADBURY DAIRY
MILK, 5 STAR, PERK, ÉCLAIRS,
CELEBRATIONS, TEMPTATIONS,
GEMS
BEVERAGES - BOURNVITA
MEDICATED CANDY - HALLS
GUMS - BUBBALOO
SNA CKS -

8. PRODUCT
LINE

9. POSITIONIN
G
DAIR Y
CADB UR Y
CADB UR Y

10. RE PO SI TI ONIN
Eg. Cadbury Eg. Bournvita
Snack
Eg. Cadbury Dairy
Milk

11. REPOSITIONIN
G
Campaign
1
“Kuch khas hai zindagi mein kya swaad hai
zindagi ka”
Campaign
2
“Khaane walon ko khaane ka bahana
chahiye”
Campaign
3
“Saath rahe har
pal”

12. CAMPAIGN
“KUCH MEETHA HO
JAAYE”

13. FOR COMPLETE REPORT AND
DOWNLOADING
VISIT
HTTP://PAKISTANMBA.JIMDO.COM