This document summarizes Panasonic's corporate social responsibility efforts, which focus on environmental sustainability and social initiatives. Panasonic established an Environmental Charter in 1991 and aims to be the number one green innovation company. It spends $5 billion annually on research and development for more sustainable products and manufacturing processes. Panasonic also supports various social welfare organizations through philanthropic activities focused on education and social issues in Thailand and other countries. However, the document notes that Panasonic does not widely publicize or share information about its philanthropic activities with other companies.

1. OASIS
Corporate Social
Responsibility
Assignment
Free Powerpoint Templates Page 1

2. PANASONIC
IDEAS FOR LIFE
Technology Company CSR
Case Analysis of Panasonic
Free Powerpoint Templates Page 2

3. Corporate Social Responsibility
(CSR)
Free Powerpoint Templates Page 3

4. 5W 1H about Corporate Social
Responsibility (CSR)
• What
• When
• where
• Who
• Why
• How
Free Powerpoint Templates Page 4

5. PANASONIC
IDEAS FOR LIFE
• Panasonic was founded in 1918, by Konosuke
Matsushita
• Formerly known as Matsushita Electric
Industrial Co., Ltd.
• The 47th largest company
in the world.
Free Powerpoint Templates Page 5

6. • Formerly known as Matsushita Electric Industrial
Co., Ltd.
• The 47th largest company
in the world.
• We spend $5 billion annually on research and
development.
• We design, build and sell over 14,000 products
worldwide.
Free Powerpoint Templates Page 6

7. • In 1991, Panasonic began the "Environmental
Charter".
• Since the environmental problem got more and more
concerns around the world, Panasonic has taken the
lead in the global move for corporate environmental
responsibility.
Free Powerpoint Templates Page 7

8. CSR Policy
Free Powerpoint Templates Page 8

9. CSR Philosophy, Corporate Governance, Code of
corporate ethics, Vision/mission
• Panasonic aims to be the No.1 Green Innovation
Company in the Electronics Industry in 2018, the
100th anniversary of our founding.
• We will make the „environment‟ central to all of our
business activities and take the lead in promoting
the „Green Revolution.
• Specifically, we will work to realize our vision with
these two „innovations.‟
Free Powerpoint Templates Page 9

10. Environment policy
Panasonic is committed to living in harmony with
the global environment based on our eco ideas
strategy, aiming for better quality of human life
and preservation of our planet.
Free Powerpoint Templates Page 10

11. TRIPLE BOTTOM LINE
The Triple Bottom Line is made up of
“Social, Environmental and Economic” means the
“People, Planet, Profit”.
Free Powerpoint Templates Page 11

12. Free Powerpoint Templates Page 12

13. Free Powerpoint Templates Page 13

14. Green Life Innovation
• They are offering better living which provides
people around the world with a sense of security,
comfort and joy in a sustainable way.
• For example, Living with virtually zero
CO2 emissions for the entire home and building.
• Living surrounded by recycling-oriented products.
• Living which sees the evolution and spread of
eco cars.
Free Powerpoint Templates Page 14

15. Green Business Innovation
• The ideal goal of a manufacturer is to realize „Zero
cost, Zero time, and Zero inventory.
• “We will add „zero emissions,‟ in other words, zero
emissions of CO2 and other solid, liquid wastes are
to be considered equal in importance to the other
„zeroes.‟”
Free Powerpoint Templates Page 15

16. • For example, They have minimize the amount of
CO2 emissions throughout the entire business
process.
• They will implement recycling-oriented
manufacturing which generates minimum waste.
• This know-how will be offered to and shared with
the public.
Free Powerpoint Templates Page 16

17. PANASONIC’s
HISTORY OF ENVIRONMENTAL ACTIVITIES
• 1972: Established the environmental management
office.
• 1991: Formulated the Matsushita environmental
charter.
• 1995: Started development of the environmental
management system.
• 1997: Established the environment conference.
Free Powerpoint Templates Page 17

18. • 1999: Completed the acquisition of the “ISO 14001”
certification at all manufacturing sites worldwide.
• 2001: Started the home appliances recycling.
• 2001: Held the environmental forum in Japan &
Europe.
• 2002: Announced the environmental vision & green
plan 2010.
• 2004: Completely eliminated lead solder from all
products worldwide.
Free Powerpoint Templates Page 18

19. Philanthropic activities
• First they are influenced by Thai values,
which emphasize Buddhism and the royal
family.
• Second they often deal with social
problems of Thai society.
• Panasonic supports the school by
providing the curricula, knowledge,
technology, and equipments
Free Powerpoint Templates Page 19

20. • Panasonic has incorporated extremely creative
ideas to present these messages. The messages
will be also posted on social networking websites
-
“Facebook and Twitter” soon.
Free Powerpoint Templates Page 20

21. Other social activities
• Girls Inc Social Welfare Organizations - Panasonic
• Puerto Rican Family Institute Social
Welfare Organizations.
• Women Work Social Welfare Organizations -
Panasonic.
• York Street Project Outreach Social
Welfare Organizations - Panasonic
• Youth Consultation Service Social
Welfare Organizations - Panasonic
Free Powerpoint Templates Page 21

22. It is also revealed that the company does not share
information on philanthropic activities with other
companies and the activities are not publicized neither
by the company.
Free Powerpoint Templates Page 22

23. THANK YOU
PUSHPANJAN CHAKRABORTY
DEBORSHI CHOUDHURY
KAUSHIK MUKHERJEE
SUBHANIL BHADRA
KAUSHIK MONDOL
FA1/PGP/10-13
Free Powerpoint Templates Page 23