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Design For Changing The World Exhibition 2010 In Japan Hosted Granma

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Design For Changing The World Exhibition 2010 In Japan Hosted Granma

  1. 1. 2010 D esign F or C hanging the W orld E xhibition ~Imagine another life through the products~
  2. 2. Exhibition Summary Imagine their life through the products ・ One in five children -nearly 400 million- have no access to safe water ( Unicef ) ・ Waterborne diseases are estimated to cause more than two million deaths annually ( American Journal of Tropical Medicine and Hygiene ) ・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation ( Unicef ) ・ Nearly two billion people live without access to basic sanitation ( American Journal of Tropical Medicine and Hygiene ) Imagine the underlying social issues from the products Imagine another life through the products Life straw (a point of use water filter) Source: http://other90.cooperhewitt.org/
  3. 3. Tokyo Midtown Access Time and Date:   14 th May 2010(Fri) Opening Party 19:00-21:00      15 th May 2010(Sat)–13 th June(Sun) 10:00-19:00             12 th June 2010 (Sat) Closing Party 19:00-23:00 Venue    : Tokyo Midtown DESIGN HUB (Roppongi) Entrance Fee : Free ( Charges are applicable to some conference/Free event brochure with advance registration ) Size of Audience   ; 10,000 (expected) Presented by : Design For Changing the World Executive Committee Nippon Foundation CANPAN Project Co-presented by : Tokyo Midtown, DESIGN HUB Japan Industrial Design Promotion Organization (JIDPO) Sponsored by : Large sized companies (under negotiation) Under the Auspice of : Ministry of Economy, Trade and Industry, Tokyo Metropolitan Government (Under proposition) Special Supported by : Eiji Press Inc. Administrated by : Granma Inc. Event Outline
  4. 4. Back ground Construct a New BOP Benefit Route Through Design Reverse Innovation Developed Country BOP Innovated products Profit Developed Products Consumption Benefit Route
  5. 5. <ul><li>Enhance the interest and understanding about BOP in Japan. </li></ul><ul><li>Provide an opportunity in creation of new market focused in the life of people in developing countries (i.e. BOP). </li></ul><ul><li>Share the cases of BOP business through the products </li></ul><ul><li>Provide an opportunity for the participants to consider the business strategy in developing countries by taking advantage of their strength. </li></ul><ul><li>Provide an opportunity for all the people, companies and non-profitable organization to create new Benefit Route. </li></ul>Program Program Summary Aim & Objective Exhibit the life of BOP ( Exhibition ) Learn the development process of the BOP products ( Workshop ) Perceive the Sustainable design ( Workshop ) Forecast the future life with BOP ( Conference ) BOP Design Award ( 2011 ~)
  6. 6. 4 : Conference Vision Participant Participant Participant Participant 3 : Workshop 5 : Developed Countries ・ Life design that saves millions of people? ・ Life design that saves the southern hemisphere? 6 : A life beyond imagination of people in Japan War Malaria Religion AIDS Diversity Gender 2 : Exhibition ・ Who came up with it ? New Relationship New Relationship Promote the life-design focused in BOP Existing Relationship Existing Relationship Connected with each other The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products. 5 : Designers take the initiative in designing the next BOP product in order to be the subject of new economic system. 4 : Define how the products that target on BOP will drive the future economic system in conference. 3 : Learn the process of BOP product development and its designing mind through workshop. 2 : Understand the underlying social issues that led to the development of BOP products. Imagine the life style of end-user by focusing on design and function of product. 1 : Product =LifeStraw® Environment Education Starvation Poverty Political Scandal Water Shortage ・ Who benefits from it?
  7. 7. Schedule 2010 May – June <ul><li>Cooper Hewitt National Museum </li></ul><ul><li>Project H Design </li></ul><ul><li>Ryohin Keikaku Co., Ltd </li></ul><ul><li>Ricoh Company, Ltd </li></ul><ul><li>Sony Corporation </li></ul><ul><li>IDEA International </li></ul><ul><li>Bureau of Industrial and Labor Affairs </li></ul><ul><li>Small and Medium Enterprise Agency </li></ul><ul><li>United Nations University </li></ul><ul><li>Living world </li></ul>Collaborative project partners ( Under negotiation ) ・ Think the Earth Project ・ Jaipur Foot ・ IDEO ・ AXIS ・ Japan Aisaika Organization ・ KAYAC Inc. ・ E-Squire Inc. ・ Sow Experience Inc. ・ Ikejiri Instutute of Design ・ Delft University of Technology ・ Politecnico di Milano ・ Kyushu University ・ Illinois Institute of Technology ・ The University of Tokyo i-School ・ Mono ・ Magazine ・ Royal college of Art ・ Roppongi Academyhills ・ Sendenkaigi Co., Ltd ・ Design Festa ・ TSUTAYA ・ Aoyama Book Center ・ Good Magazine ・ Greenz.jp ・ tokyo2.0 ・ TEDxTokyo 5/11 ( Tue ) Construction execution 5/12 ( Wed ) Construction execution 5/13 ( Thr ) Construction execution 5/14 ( Fri ) Exhibition Opening Party 5/15 ( Sat ) Conference 5/16 ( Sun ) Conference 5/17 ( Mon ) Exhibition 5/18 ( Tue ) Exhibition 5/19 ( Wed ) Collaborative project Workshop 5/20 ( Thr ) Exhibition 5/21 ( Fri ) Exhibition 5/22 (土) Workshop and relevant events 5/23 ( Sun ) Exhibition 5/24 ( Mon ) Exhibition 5/25 ( Tue ) Exhibition 5/26 ( Wed ) Collaborative project Workshop 5//27 ( Thr ) Exhibition 5/28 ( Fri ) Exhibition 5/29 (土) Workshop and relevant events 5/30 ( Sun ) Exhibition 5/31 ( Mon ) Exhibition 6/1 ( Tue ) Exhibition 6/2 ( Wed ) Collaborative project Workshop 6/3 ( Thr ) Exhibition 6/4 ( Fri ) Exhibition 6/5 (土) Workshop and relevant events 6/6 ( Sun ) Exhibition 6/7 ( Mon ) Exhibition 6/8 ( Tue ) Exhibition 6/9 ( Wed ) Collaborative Project Workshop 6/10 ( Thr ) Exhibition 6/11 ( Fri ) Exhibition 6/12 (土) Conference and Closing party 6/13 ( Sun ) Exhibition 6/14 (Mon) Withdrawal 6/15 ( Tue ) Withdrawal 6/16 ( Wed ) Withdrawal
  8. 8. Administration Structure 2010 Design for Chainging the World Exhibition BOP Life Design Executive Committee Co-sponsor ( National Authority ) ( Advertising Firms ) 〔 Media ) ( Public Institutions ) ( Manufacturing Companies ) グループ 1 グループ 2 Large Enterprise ・ SMEs ( Technological ) 運営資金 Steering Committee NPO CANPAN Center Granma Inc. BOP Product Design Jury(2011 ~ ) Design Review Committee ( Ten board members ) (2011 ~ ) Partners Tokyo Midtown Design Hub JIDPO Project Manager Finance & Accounting Negotiation Operation Public Relation Promotion Creative ※ Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009 運営 基準・信頼 協力 Event supporters Administration Structure Event administration
  9. 9. Company Profile ▼ BOP Business: ・ Research/ product development consultation in BOP ・ Marketing design business to connect BOP and enterprises Provide marketing database sales network planning and implementation Connect with oversea partners ▼ Contents Business : ・ Films ( Enterprise PV/CSR report /Event report) ・ Web Contents planning ( E enterprise web-site/Campaign page/ Langind page, etc. ) ・ Deputize event promotion and administration ▼ ソーシャル事業 : 「 Whose real is it!? 」 , administration, CSR investigation 「 Socimo Salon 」 (Our own event), administration The Nippon Foundation, Chuo Roudou Kinko, CANPAN Center, Link Inc., Mizuhonomuraichiba Social Innovation Japan, EightRent Co., Ltd, Socio Engine Associates Name : Granma.Inc Location : Nakameguro Meguro-ku Tokyo CEO : Takuto Motomura Founded : April 2009 Contact : 03-3793-7210 / FAX : 03-3793-7210 Web : http://granma-port.jp Mail : info@granma-port.jp Company Profile Business Main Clients Partners Achievements <ul><li>Chuo-Rodo Kinko, Ikiki Community (Website planning and producing) </li></ul><ul><li>Social Innovation Japan, (filming and reporting) </li></ul><ul><li>Nippon Foundation CANPAN project, CSR Blogf orum (Administration, Poster, Flyer, Event Management Support, Media, PR, Branding) </li></ul><ul><li>Nippon Foundation CANPAN project, Local revitalization project (Project planning and producing) </li></ul><ul><li>Nippon Foundation CANPAN project, payment (Sales support, poster) </li></ul><ul><li>Nippon Foundation CANPAN project, blog forum (sales agent) </li></ul><ul><li>Socimo salon (own event, seven times, administration) </li></ul>Vestergaard Frandsen Inc., Wisepocket Co., Social Design Fund, Econetworks Co., United People Co., Trace Inc., E-square Inc. , etc. Enterprise Managers/ CSR/NPO/NGO reps., more than 200 partners altogether (interviewers of Whose real is it!?/URL:http:// whosereal.causepark.jp/)
  10. 10. <ul><li>[1] Cooper-Hewitt, National Design Museum Smithsonian Institution, Design for the other 90% (2007) http://other90.cooperhewitt.org/ </li></ul>Reference
  11. 11. Thank you!!

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