Green it Book


Published on

Interesante libro sobre GreenIT desarrollado por la plataforma de innovación abierta de Sony.

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Green it Book

  1. 1. CleverideaSONyWWFExperts
  2. 2. How cantechnologus make tof our plaresources
  3. 3. today’sgy helpthe mostanet’ss?
  4. 4. days146countries199average time per site visit9 mins 10 secspageviews734,781inspirations329concepts400on the shortlist7final concept1
  5. 5. 5This booklet captures the process and results of an open innovationchallenge hosted by Sony and WWF using the OpenIDEO platform.You shared your imagination with us. We gained new insight fromyour smart ideas about using—and, in some cases, cleverlyrepurposing—Sony technology to help us make the most of ourplanet’s resources. After reviewing the impressive number of designinspirations and concepts, we chose a final concept for promotinga cleaner, more sustainable future.Thank you!
  6. 6. 7IntroductionOur challenge, design process, and expert panelInspirationsGathering ideas and observations from around the world,through the open-source communityConceptingOrganising ideas under one of six recurring themesEvaluationNarrowing the field to two leading contendersFinal ConceptGreenbookRealisationNext steps: bringing the final concept to lifeCONTENTS82837628086
  7. 7. 8The Sony-WWF challenge was hosted by IDEO, a global designand innovation consultancy that creates impact through design.IDEO designed the OpenIDEO platform and facilitated the challenge.Find out more at is Sony doing this?As one of the world’s biggest digital entertainment companies, weat Sony believe passionately in using technology to do good things,such as solving some of the environmental issues facing the planet.We also believe that people can make really amazing things happenwhen they get together!We created Open Planet Ideas to reflect this philosophy — andas part of our commitment to help create a more sustainableenvironment for current and future generations. We also built OpenPlanet Ideas to show that communities can play a vital role inaccelerating the pace of technological, social, and environmentalchange.We’ve set strict sustainability targets for ourselves that includelowering energy consumption, reusing materials, and recyclingmore. We’re looking beyond our products to support eco-initiativesthat could benefit from using our technologies.Find out more at is WWF doing this?At WWF we’re always open to new ideas, particularly those thathelp raise awareness of environmental issues, that inspire solution-oriented responses, and that ultimately benefit our one and onlyplanet. We also believe that we can’t do everything alone. That’swhy we have a long and successful track record of working withothers (including some of the world’s leading companies) to raisestandards, drive sustainability, and bring about positive change. WWF’s corporate partners use their voices to make change happen.This is exactly what Open Planet Ideas is about: tapping into theamazing potential of open-source technology to let more voices beheard and to make a positive contribution to the environment and tosociety. Our vision is one of a world where people live in harmonywith nature. We’re confident that by collaborating constructively wecan and will solve current problems—especially if we use the greattools and resources that we have at our disposal and, above all,harnass our ability to think creatively and innovate.Find out more at
  8. 8. 9Introductionthe challengeWe wanted to hear your smart ideas for addressing the bigenvironmental issues facing our planet—and, specifically, howSony technologies might be repurposed to overcome them.How can today’stechnology help usmake the most ofour planet’s resources?
  9. 9. 10We built to tackle the challenge in sixdistinct phases:In the inspiration phase, we asked the community to help shape thechallenge by telling us about issues that matter to them. Drawing onthese inspirations, we began the concepting phase, in which peopleshared concepts to address the challenge. These ideas were then builtupon and refined by community members and our expert panel. Wethen moved to the evaluation phase, during which the community andexpert panel helped to determine the final concept.Collaboration occurred through commenting and building uponthe work of others. You will see examples of both in this booklet.the approachIntroduction400 concepts 7 final concepts announced!concepting evaluation final concept realisation329 inspirationInspiration10WL WongGreen EnergyChallengeWL WongCarbon Cardsiniuc (akaPaul Frigout)GreenbookpreetivadgamaCommunitiesWorking TogetherJohanLöfströmCreate Creative VirtualEnergy-Tourism!TakeshiFujiiVisualize how much wespend and we can saveon moving aroundR3StudentsA ‘Green Card’Related Themes:Changing behaviourMake it realsiniuc (akaPaul Frigout)updated 9th of January(technology area has moredetails)...Greenbook:The MagazineRelated Theme:Recycling revisitedRelated Theme:Changing behaviourRelated Themes:Changing behaviourMake it realRelated Themes:Changing behaviourMake it realWaste notRecycling revisitedRelated Themes:Changing behaviourCleaner by designMake it realRelated Themes:Changing behaviourCleaner by designMake it realRelated Themes:Changing behaviourMake it realRecycling revisitedPromoting Train tripsIntegrating NatureinTO our liveschanging Habitsreusable bagsAir PollutionLifecycle energy meterSave forests,save waterAugmented RealityVisual Consumption
  10. 10. Between each design phase and the next, Sony and WWF helpedto shape the project by framing the challenge, prototyping, andencouraging conversations.The inspirations, concepts, and evaluations shared in this bookletare intended to inspire others to think of ways that technology couldhelp us live more sustainable lives. They are also an invitation tojoin in the realisation of the final concept.IntroductionThe expert panelcame together tohelp craft the rightquestion.With input from theCommunity and backgroundresearch, the expertpanel decided on the finalConcept.We synthesised theinspirations into themes.The expert panel setcriteria to evaluatethe final 7 concepts.Alongside the finalConcepts author, the Sonyand WWF team beganthe exciting process ofrealisation.The community helpedthe expert panel reviewthe 400 concepts toidentify the 7 with themost potential.400 concepts 7 final concepts announced!concepting evaluation Final concept realisation329 inspirationInspiration11
  11. 11. 12how to use this bookIntroductionParticipate in the realisationof the final concept!Be inspired by the conceptsand make a positiveenvironmental impact!Add to the final conceptat,and join the discussionsat!12
  12. 12. 13Intrigued? Want to know more about the Open Planet Ideas challengethan we’re able to present in this booklet? You’ll find every last oneof the inspirations, concepts, comments, and evaluations contributed bythe community on  our website:Please join our conversations about the final concept, too: moreIntroduction 13
  13. 13. Chris Clifton”Focus the power of innovation on creation of a better world”BiographyChris is Chief Technology Officer and Divisional Director for Sony Semiconductor andElectronic Solutions (SES). His responsibilities include technology / product incubationand some of the company’s European product-development activities.Chris started with Sony’s semiconductor operation in 1997; he initially managedapplications activity for cellular RF products, Bluetooth chipsets, and analogue devicesfor digital TV applications.Before joining Sony, Chris held positions as a Chief Design Engineer with GEC andRF Engineering Manager at DSC Communications. As well as being a member of theInstitute of Electrical Engineers (IEE) and Chartered Engineer (CEng), he has servedon the boards of various DTI / Government bodies covering training and promotion ofengineering in the UK. Chris has authored more than 20 international publications andholds numerous patents. His academic qualifications include a bachelor’s of science inphysics and a PhD in electronic engineering.EXPERTISE SemiconductorsAFFILIATION Sony EuropeSPECIALITY Technology and product incubation14expert panelsony ExpertsIntroductionMorgan DavidBiographyMorgan heads Sony’s Broadcast and Professional Research Labs (BPRL) in Europe andis responsible for much of the core technology in high-end Sony products. BPRL hasextensive capabilities in image compression, analysis, digital work flow, and productionincluding 3-D, networking middleware, and application software solutions. Morgan’sengineering background is in image processing, standards conversion, and metadata; healso takes an interest in the application of image processing to photography.Just prior to Open Planet Ideas, Morgan led the Forest Guard project. Forest Guard wasinspired by US schoolchildren from Lake Tahoe, California, who conceived a networkof solar-powered wireless cameras in vulnerable wooded areas to help preventdevastating fires. A team of Sony BPRL engineers turned these ideas into a practicalproof of concept system that was trialled in the UK and the US.EXPERTISE Imaging and application softwareAFFILIATION Sony EuropeSPECIALITY Realising blue-sky ideasWe gathered a crack team of experts in technology and innovation to advise us on this journey.We enlisted an expert panel to oversee the challenge. Sony providedtechnological expertise, WWF brought environmental expertise, andIDEO contributed innovation process and platform expertise.
  14. 14. 15IntroductionTakuya KawagoiBiographyAs the Director of Sony’s Design Centre in Europe, Tak plays a pivotal role on a young,international team. He oversees all aspects of design for Sony and provides a visionfor Sony’s product and user interface (UI) design in Europe.Tak has been an instrumental figure in Sony design since 1991, when he began work atthe Tokyo Design Centre. He later moved to London as a senior designer. This stint wasfollowed by art director positions at the creative centre in Tokyo and on the global teamat Sony Ericsson, where he developed the iconic Sony Ericsson logo.From product design and communications to packaging and user interfaces, Tak and histeam have a wealth of experience in the field.EXPERTISE Product and user interface designAFFILIATION Sony EuropeSPECIALITY User experiences“Simpler, simpler, simpler”Markus Zumkeller“Together innovative”BiographyAs Director of Technology and Engineering Europe, Markus heads a team thatresearches innovative technologies for implementation in Sony’s consumer andprofessional products. This engineering research focuses on the technology areasof video signal processing, networking and security, digital communications, optics,metadata extraction and processing for AV, and quality engineering and prototyping.Markus’s engineering background is in signal processing and communicationtechnology. He is also interested in energy and life science–related technologies.EXPERTISE Electronics innovation and researchAFFILIATION Sony EuropeSPECIALITY Innovation managementMagdalena WasowskaBiographyMagdalena leads Sony’s Techsoft Centre, a software development group based nearBrussels. Techsoft Centre develops security and networking software for a wide varietyof Sony products. These range from embedded TV tuners in mobile phones andBlu-ray players to new services for the Playstation Network. Other Techsoft focus areasinclude P2P-software development and near field communication.Magdalena currently spearheads Sony Europe’s initiatives related to energy andsustainable R&D.EXPERTISE Connected devicesAFFILIATION Sony EuropeSPECIALITY Sustainable R&D“Imagination is more important than knowledge.”
  15. 15. 16 IntroductionDax LovegroveBiographyAs Head of Business and Industry for seven years, Dax manages WWF-UK’s businessengagement strategy while identifying opportunities for converging business andenvironmental interests. He also works with colleagues across WWF’s network ininternational endeavours with business and industry.Dax has been heavily involved in providing guidance for corporate sustainabilitystrategies within key business sectors, including energy, finance, food and beverages,information and communication technology (ICT), retail, travel, and media. Dax hasalways been keen to see ICT as an enabler in moving toward a green economy.Before joining WWF, Dax worked in the private sector for ten years as a consultant in thepublic relations, ICT, travel, and personal finance industries and at various companies,including American Express.Dax holds a master’s degree in sustainable development, for which he looked atthe social and environmental impacts of world economic policies, disasters anddevelopment, participatory development, land management, and NGO-businessinteractions.EXPERTISE Sustainable businessAFFILIATION WWFSPECIALITY Public / private interface“We need low-carbon and ecological ICT solutions to help tackle the high-impact activities ofhumans. The OPI initiative makes a superb contribution to this problem-solving.”Jean-Paul Jeanrenaud“Be inspired and do different.”BiographyJean-Paul joined WWF in 1990, and today serves as Director of Corporate Relationsat WWF International in Gland, Switzerland. His responsibilities include developinginnovative business partnerships for sustainable development.Previously, Jean-Paul headed WWF International’s Forests for Life Programme. He wasalso a founding director of One Planet Living (OPL), which aims to build a worldwidenetwork of communities that demonstrate how sustainable living can be easy, attractive,and affordable.Prior to joining WWF, Jean-Paul spent ten years as a forester and project managerin Asia and Africa. He holds a master’s degree in forestry and land management fromOxford University, a bachelor’s degree in development studies from the Universityof East Anglia, and a teaching diploma from the Royal Society of Arts.EXPERTISE Sustainable livingAFFILIATION WWFSPECIALITY Forestry and land managementwwf Experts
  16. 16. Stuart Orr“Water is everyone’s business.”BiographyManager at the WWF International Freshwater Team, Stuart has been with WWF since2006. He works on a range of water-related activities, from footprint measures to public-policy engagement.Stuart has published numerous papers on water measurement, agricultural policy, andwater-related risk. He is a member of the World Economic Forum’s agenda council forwater security and is currently co-drafting water policy guidelines for the private sectoras part of the UN CEO Water Mandate. He is also on the World Economic Forum’s GlobalAgenda Council for water security. Before joining WWF, Stuart researched agricultural rice systems in West Africa andworked for many years in the private sector in Asia and the US. He holds a master’sdegree in environment and development from the School of International Development atthe University of East Anglia.EXPERTISE Water conservationAFFILIATION WWFSPECIALITY Forestry and land management17Introduction“Serendipity favours the connected.”Tom HulmeBiographyTom Hulme is Design Director at IDEO Europe and Founder of OpenIDEO. A serialentrepreneur and angel investor, Tom has first-hand experience in building sucessfulenterprises and, as a result, a very thorough undersanding of business. He is particularlyinterested in commercializing new products and services, and his clients includetechnology, retail, FMCG, financial services, hospitality and fashion brands, Havingspent a year teaching secondary school in Tanzania, he also believes in the power ofentrepreneurship for sustainable social good.Tom regularly speaks on the topics of entrepreneurship, design thinking, openinnovation and industry disruption. In December of 2009 he published an essay in TheFuture of Innovation, titled “The Future of Innovation is Holistic and Networked,” andregularly posts to his blog background: Design and information architectureAFFILIATION IDEOSPECIALITY Open innovationideo Expert
  17. 17. 18 IntroductionTechnology ShowcaseWe shared some of Sony’s technologies as building blocks to inspireyou, to help you get started, and to let your imagination run free.Wireless microphoneWe Hear YOU loud and clear!This small, light microphone transmits sound via Bluetooth toa portable receiver up to 30 metres away.GPSWhere in the world ARE YOU?This compact GPS unit logs your position data for “geotagging”digital photos and video clips as you travel.Presence sensingWe know you’re here.Featured inside digital cameras and BRAVIA televisions, thissmart technology can recognize and track human faces in anyscene.Peer-to-peer softwareSTAY connected.Stream, transfer, or share photos, videos, files, or otherdigital content simply and securely among PCs and consumerelectronics devices.
  18. 18. 19IntroductionSweep panoramaSee the really big picture.Advanced imaging technology captures panoramic scenes withan extra-wide field of view, up to 295 degrees.PSP®goIt’s more than a game.Sleek, light, and pocketable, PSP®go is a portable gaming devicewith wireless connectivity and powerful multimedia and graphics-processing capabilities.Remote video monitoringWatch FROM a distance.CCTV camera streams high-quality video images and soundover wireless networks. Remote control of pan, tilt, and zoomallows an operator to home in rapidly on areas of interest.  Weather-proofed for outdoor use.Dye-sensitized solar cellBeHOLD THE Power of the sun!Greener to produce than conventional silicon solar cells,this innovative power source promises simple, cost - effectiveenergy generation.FeliCaPAY AND GO without PAUSING.Near-field IC system for ticketing, mobile payments, accesscontrol, and other applications.
  19. 19. 20
  20. 20. 21communityBUILDING CommunityWe found you—or you found us—largely through digital media, andthen we collaborated there, too. For example, to heighten your interestin the Open Planet Ideas challenge and  to encourage collaboration,we convened a Build Hour on Twitter.What’s Build Hour?The Build Hour was a 60-minute brainstorming session on Twitter,during which everyone rapidly posed, discussed, and expanded uponone another’s ideas. You shared 26 concepts and more than 250 tweetsin an hour!At your request, we also let challenge participants to export their DesignQuotient (which measured of their activity on the Open Planet Ideas site)to Facebook, blogs, and other digital media.21
  21. 21. National GeographicMetro XpressWorld BeatNational GeographicADVERTISINGWe wanted to make this a truly global effort, so we reached out in otherways, too. National Geographic’s TV channel helped Open Planet Ideasreach more than 16 million people in the UK, France, Germany, Spain,and Italy. Meanwhile, our digital adverts topped 32 million uniqueimpressions, and our promotional inserts in print magazines (NationalGeographic and Metro) were read by more than 13 million people.community22
  22. 22. Facebook GeographicNational GeographicSocial media presenceThe Open Planet Ideas challenge was—and continues to be—talkedabout on social media sites, where a single person’s curiosity canspark intense conversation. All it takes is one question to inspire scoresof creative suggestions, be they comments, file-sharing, or expertanalysis. At this writing, the OPI has nearly 2,000 Facebook fans anda Twitter following of more than 1,000 23
  23. 23. 24Video PromotionWe made a challenge how -to video, “Help Protect the Environment withSony.” The video went viral on, where it was viewed344,997 times.Several other videos were produced during the project.You’ll find them all on the Open Planet Ideas YouTube channel:
  24. 24. 25Open Planet Ideas received considerable coverage from new andtraditional media around the world. Influential digital publicationseven shared regular challenge updates with their readers. In the UK,Germany, France, Spain, and Italy alone, more than 670 mentionsof the challenge reached some 80 million people.Businessgreen, UKposted by James MurrayNovember 12, 2010Core77, USposted by hipstompJanuary 17, 2011Design Week, UKposted by Scott BillingsSeptember 2, 2010Core77, USposted by Sara JacobsonNovember 22. 2010Muy Computer, SpainJanuary 27, 2011PC world digital, SpainSeptember 12, 2011BLOG AND Press Coveragecommunity 25
  25. 25. 26A TRULY GLOBAL COMMUNItyUnited KingdomUnited StatesItalyGermanyFranceSpainIndiaCanadaNetherlandsAustraliaBrazilSwedenRussiaBelgiumJapanPortugalMexicoSwitzerlandIrelandPolandGreeceSingaporeColombiaRomaniaArgentinaChinaTurkeyUkraineDenmarkPhilippinesAustriaSouth AfricaMalaysiaSouth KoreaChileHong KongUnited Arab EmiratesLatviaFinlandThailandIndonesiaNorwayBulgariaTaiwanMoroccoNew ZealandSaudi ArabiaHungaryCzech RepublicIsraelPeruSloveniaVietnamVenezuelaCroatiaPakistanSerbiaDominican RepublicLithuaniaEcuadorEgyptSenegalBelarusIranSlovakiaTunisiaAlgeriaCosta RicaKenyaUruguayQatarLebanonBosnia and HerzegovinaMaltaCyprusSri LankaEstoniaMacedoniaLuxembourgIvory CoastRéunionNigeriaBangladeshEl SalvadorGuatemalaArmeniaJordanJerseyMauritiusPanamaKazakhstanGeorgiaParaguayPuerto RicoBoliviaAlbaniaCameroonBahrainOmanKuwaitMoldovaJamaicaIsle of ManNepalTrinidad and TobagoGuernseyIcelandCambodiaCountry or Territory,IN ORDER OF Highest number of VISITSFrom start to finish, the Open Planet Ideas community grew to includepeople from 199 countries.community26
  26. 26. 27US Virgin IslandsSurinameGuineaAnguillaComorosSeychellesNorthern Mariana IslandsNorfolk IslandGuyanaCubaTajikistanSwazilandDominicaFrench GuianaAfghanistanRepublic of CongoGabonWallis and FutunaGuamFijiNigerFaroe IslandsMaliGrenadaMauritaniaMacauGibraltarCape VerdeHaitiCongo (DRC)LiechtensteinTogoZambiaBelizeAndorraNamibiaMalawiSt. Vincent/GrenadinesMozambiqueBeninAntigua and BarbudaRwandaBritish Virgin IslandsDjiboutiSaint LuciaArubaGambiaEquatorial GuineaSan MarinoGuinea-BissauMartiniqueGreenlandVanuatuMicronesiaHondurasBahamasAzerbaijanAngolaGhanaMadagascarTanzaniaFrench PolynesiaUgandaMongoliaUzbekistanNew CaledoniaNicaraguaBarbadosLibyaMaldivesGuadeloupeEthiopiaSudanMontenegroBotswanaBermudaIraqBruneiSyriaMonacoNetherlands AntillesBurkina FasoPalestinian TerritoriesZimbabweBhutanYemenKyrgyzstanMyanmar (Burma)Cayman IslandsLaosparticipatingcountriescommunity 27
  27. 27. inspirations329
  28. 28. 29Before imagining newsolutions, we soughtbroad inspiration fromaround the world.As challenge participants, you posted insightful comments and addedinteresting stories, videos, photos, articles, sketches, and anythingelse that might help the community think differently. You alsoapplauded the work of others—and built upon one another’scontributions. All posts were tagged to make them searchable inthe future.We received 329 inspirations during the four-week inspiration phase.A few examples follow.The Inspiration PhaseInspiration 29
  29. 29. 30Rental: Reduce OurWastePiezoelectricity has so many applications!Visual Disposal GuidesVisioconference: AnotherWay to TravelFood WastageDeforestation andOrangutansWatch Home: The MovieSave Forests, Save WaterYou drew inspiration from food andconsumer waste, biodiversity, airand water pollution, sustainability,reuse and recycling, energy conservation,and more.Air Pollution30 Inspiration
  30. 30. 31Tweets of Conservation:“Friend” the EnvironmentRedesign publictransportation and services!Micro-Generation of PowerCleaning Up the PacificTrash VortexIllegal DeforestationMake Bottles to Be BricksIntelligent Wall SurfacingGrain Sack doubles as a waterpurification kit.Urban Agriculture: GrowYour Own Food, No MatterWhere You AreAwareness, ResponsibilityLife is biodiversity.Why do we waste so much food?31Inspiration
  31. 31. Inspiring Reuse of ProductsEvident EnergyIs that safe to drink?32Could a real-time “environmental degredation billboard”slow down and prevent what is happening?One-third of food is wasted.Endangered GorillaDesertificationDesertec: The Potential of Sun PowerTop 6 Facts About Solar EnergyInspiration
  32. 32. 33The reflection of us isn’t thatclear anymore. Can we change?Sustainable People,Sustainable WorldOil Spill Catastrophe PreventionUrban Mining or RecyclingRare EarthsThe Poor PandasReplace all food packageswith biodegradable ones.Integrating Nature in OurLives: WaterLondon and the ClimateChange in PicturesSave the tigers through crowdsourcedimage-recognition.Habit or Necessity?Water Drop–HarvestingInspiration
  33. 33. 1. Changing behaviourHow can technology help to make a lessresource - intensive lifestyle not just the “right” choice,but the more desirable option, too?2. Cleaner by designHow can technology help us design products,services, and infrastructure with fewer environmentalimpacts in their manufacture, use, and disposal?3. More with lessHow can technology help us use our naturalresources more efficiently?Inspiration34Our Expert Panel examined all of the inspirations contributed by thecommunity and synthesised them into six themes.These themes were used by everyone to help develop concepts toaddress the challenge.the Themes
  34. 34. 4. Make it realHow can technology bridge the gap between our actionsand their effects?5. Waste notHow can technology turn waste into somethingmore useful?6. Recycling revisitedHow can technology help us get better at recycling?Inspiration 35
  35. 35. 36400concepts
  36. 36. 37The community cameup with 400 concepts innine weeks. These werespecific ways to harnesstechnology for positiveenvironmental impact.During this phase, we asked people to reuse, combine, ormash-up Sony technologies (such as GPS, remote video monitoring,dye-sensitised solar cell, wireless microphones, and PSP®go)with others to imagine amazing solutions to our challenge.conceptingThe Concepting Phase37
  37. 37. 38changingbehaviourTheme 1
  38. 38. 39conceptingWhat if using fewer resources wasn’t just an environmentallyresponsible decision, but a more fun and satisfying one, too?Maybe technology could influence our behaviour by enabling usto enjoy making better choices.Imagine if the automatic monitoring of your personal environmentalfootprint were the basis of a “life game” you played with friends,family members, and colleagues. Would you pay more attention to it?39
  39. 39. 40Be awareAuthorm2adJoined:November 20102,120 views57 applause32 commentsconceptingconcept titleComment byHarrietNovember 21, 2010, 09:54PMLike it! Other, similar concepts that you might consider looking atare Daily Footprints, Power Monitoring (my concept), Magic Number,Sweep My House, and Carbon Footprint. I think we share the sameidea and just need to figure out the most effective way to implement it!related ThemesOur concept is based on the fact that the real problem is not a practicalone. The real problem is PEOPLE’S MENTALITY. So, our idea is basedon communicating with the single final user, making him SELF-AWAREof his own eco-print.The project consists of a simple core connected to the main electric/water/gas/garbage unit counter that analyses each individual unit.The results are sent wirelessly to the PSP®go, which visualises data interms of CO2emissions, water consumption, and money ($/h) saved onrecycling materials. The core also gives back advice and virtual credits(called eco-ins), to improve our behaviour, all in real time.ChangingBehaviourwaste not40
  40. 40. 41Changing attitudes is not impossible!AuthorMaGiuNiSeJoined:November 20101,062 views46 applause12 commentsconceptingconcept titlerelated ThemesChangingBehaviourRecyclingrevisitedWe decided to focus on the separate collection of urban waste. Whydo citizens seem not-so-concerned about waste issues? How can westimulate people to recycle?Using the Sony technology FeliCa, we conceived the GREEN FAMILY CARD:a card assigned to each family with which they can record how much“garbage” they recycle every year. They receive a score depending onthe weight of their recycling, and according to this score, the familiesget some benefits. The overall objective is to sensitise public awarenesstoward more sustainable urban waste management.In the short run, the economic incentives represent the stimulus in orderto achieve, in the long run, a complete change of attitude in whichthe separate collection of rubbish will be perceived, by the citizenship,as the only way to go.41
  41. 41. 42cleaner bydesignTheme 2
  42. 42. 43conceptingHow can technology help us to design products, services, andinfrastructure with fewer environmental impacts in their manufacture,use, and disposal?Smarter designs could improve energy efficiency and reduce thematerials used in products, but that’s just a start. From car-sharing clubsto cloud services, we can reduce environmental inputs and enjoy theresults. Technology can also help us rethink conventional approaches tourban planning, building design, and food production and distribution.43
  43. 43. 44Sanitation is sexy and greenAuthorsiniuc (akaPaul Frigout)Joined:November 2010406 views11 applause6 commentsconceptingconcept titlerelated ThemesSanitation is not the most pleasing of subjects. Yet it needs to bediscussed. Some 2.5 billion people—nearly 40 percent of the world’spopulation—still lack access to basic sanitation: They either don’t havetoilets or use latrines so filthy you can’t even imagine. This poop is fullof energy that could be harvested to create electricity. If this energy wasproperly harvested, resources could be better used. The need forwater could be reduced (compared with conventional toilets) with on-sitewater recycling. Electricity could be produced locally, hence reducingthe waste of electricity over long distances.Comment byCHARITY-FOUNDATION GLOBALFIRM™November 26, 2010, 03:39PMWow, this is really cool. I built on this idea.Comment byMeeeNovember 22, 2010, 08:38AMI guess, if there was a need, the gas could also be used for cooking?Also, the residual composted waste could be used as a fertilizer to increasecrop yields or to grow trees?cleaner bydesignmore withlesswaste not44
  44. 44. 45Light around usAuthormario ParedesJoined:October 2010633 views27 applause7 commentsconceptingconcept titleAll we need to produce our energy and have a healthy relationshipwith our environment around us … the light! We can make use of itby using dye-sensitised solar cells in our houses, departments, offices,and skyscrapers.Can we replace all the windows on a building with sensitised solarpanels? This will start a new era in which skyscrapers are functionalinside and out, collecting the energy from the sun and using it forthe same building.It is an elegant solution for any skyscraper or building that’s usable inall cities around the globe and will make a dramatic change in favor ofthe world.Comment byPaulina WallsOctober 29, 2010, 08:27PMWhat a cool idea! But what about cars?It could work, too!Cleaner bydesignRecyclingrevisitedrelated Themes45
  45. 45. 46more withlessTheme 3
  46. 46. 47conceptingHow can technology help us to use our natural resources moreefficiently?Fresh water, fossil fuels, and other raw materials are the buildingblocks of our global society, but our supply of these resources is limited.This theme explored how technology can make us, as a planet, achievemore with less.How can we provide food, sanitation, housing, and communicationsto everyone? How might technology help us to use water more sparinglyin agriculture, industry, and in our homes? Could new ways of sharingdata in real time make people, buildings, and whole communitiesmore energy efficient?47
  47. 47. 48Earth Plan B appAuthorlukaskrupinskiJoined:October 2010684 views14 applause9 commentsconceptingconcept titlerelated ThemesLet’s show people a better, cleaner world around them. Earth Plan Bis an application for PSP, iPhone, or even a camera or another devicethat converts a picture/live stream of a place to what it could look likeif it was not polluted, congested, etc. It also gives professional hintsconcerning environmental protection and main problems in their placeand country.Many people just do not wonder why their surroundings look the waythey look, and in some places people do not even know theirenvironment could look any differently. People use huge cars, are stuckin traffic jams, throw rubbish in the street, and leave other signs oftheir activity, destroying the nature.Earth Plan B gives them another view: People behave in a differentway and places around them look different thanks to this. Cars turnto bicycles, and more people are in buses and trams than in cars.more withlesschangingBehAviourmake it real48
  48. 48. 49Automatically controlled microclimatefor home-grown foodAuthorAlex PrayleJoined:October 20101,294 views6 applause12 commentsconceptingconcept titlerelated ThemesThis is an automatically controlled interior microclimate to improvegrowing conditions for year-round home-grown food. It integrates thelatest dye-sensitised solar-cell technology into a greenhouse, alongwith various other ideas and technologies. This concept aims to reducethe massive environmental impact of food production, storage, andtransport.Comment byJean-Paul JeanrenaudDecember 15, 2010, 02:37PMEXPERT PANELISTThis is a relatively simple way of food production in a compressedspace including a range of activities—a very creative yet logicalapproach. I like it!Comment bysiniuc (aka Paul Frigout)October 27, 2010, 10:22AMGreat!! The self-sustaining features of the habitat / farm is promising.The electricity harvested can be used for opening the windows and so on.more withlesswaste not49
  49. 49. 50make itrealTheme 4
  50. 50. 51conceptingHow can technology bridge the gap between our actions and theireffects?Let’s bring our planet’s environmental issues to life! Technology canhelp us to make more informed choices about the products we buyand the companies we trust. For example, smarter meters couldlet us take ownership of energy consumption. Or, live video from wasteand water treatment sites could show the environmental impact wehave as individuals and as a society.51
  51. 51. 52Sustainable shopperAuthorsally madsenJoined:October 2010979 views17 applause10 commentsconceptingconcept titlerelated ThemeShoppers can scan a product’s barcode at the grocery store to learnabout the environmental impact of their potential purchase: Is itorganic? How much fuel was consumed to transport it? How muchwater was necessary to produce it?The Sustainable Shopper would help people assess the environmentalimpact of foods (or other products) before purchasing. It could alsoprovide them with feedback on their overall purchase patterns and pointthem to new options that match their goals. A key to implementationwould be gathering data for products in the marketplace. This could bedone through partnerships with one or more existing ratings systems(organic and natural certifications, Walmart’s sustainability index, etc.).Comment byArjan TupanNovember 04, 2010, 04:14AMOh, initiatives like this one by Wal-Mart could certainly help ( If retailers demand footprint information from suppliers, thisinformation will be available and could be used in the Sustainable Shopper.Make it realChangingBehaviour52
  52. 52. 53PLANET AGENT (Planet Scout)AuthorMohsen SalehJoined:October 2010790 views13 applause13 commentsconceptingconcept titlerelated ThemesMake it realCleaner bydesignmore withlessIt happens to many of us: We pass by an unpleasant scene of somethingdestroying our planet, but we feel powerless to stop it. Not everyone hasthe motivation, knowledge, and resources to bring a civil action againstthese cases. But as Planet Agents, we can report these kinds of incidentsby taking a photo or recording a video and uploading it to a websitethat’s dedicated to environmental activism.The website would gather reports from all over the world and processthe information in relevant groups made up of lawyers, environmentalactivists, scientists, and green politicians who would investigate thecases and try to solve the problems by collaborating. Consequently,if there is no other way than the court of law, they could institute legalproceedings as the final solution.Comment bylukasz krupinskiOctober 22, 2010, 05:12PMAwesome idea! I think that it’s a great way to make people think aboutthe environment daily. In Poland, it exists for architecture—you can sendin comments on buildings. There are different categories like AdvertisingChaos and so on, and there is a yearly contest for the ugliest building.53
  53. 53. 54wastenotTheme 5
  54. 54. 55conceptingHow can technology turn waste into something more useful?Discarded product packaging, disposable fashion, uneaten food:It’s time we saw ”waste” as a resource that can be exploited ininnovative ways.Imagine how technology could be used to add value to waste—perhaps by tracking its movements with GPS, or by creating onlinemarkets where buyers and sellers could meet to trade, auction, orbarter. What’s more, technology could play a role in generating freshideas for all kinds of items at the “end” of their lifecycle.55
  55. 55. 56Ecofriendly DustbinAuthorgvcrJoined:November 2010868 views12 applause14 commentsconceptingconcept titlerelated Themeswaste notImagine a city where you would be rewarded for kindness toward theplanet by using a magnetic card that reduces your tax obligations.Imagine a nicely designed and useful dustbin, with a press that reducesthe volume of paper and plastic and a GPRS sensor that signals whenwaste needs collecting. That could be made possible by dye-sensitisedsolar cell!What if, on a normal day, I go to the dustbin near my house. I push onebutton for plastic waste and one for paper waste. I pass my magneticcard for recycling credit, to reduce my taxes. The dustbin then compactsthe garbage, using energy from dye-sensitised solar cell. That way,the garbage truck doesn’t need to pass as often, resulting in fewerCO2emissions. A GPRS sensor that uses solar energy of DSSC tells theOperations Room when it’s necessary to collect waste. So nice!Comment byVincent ChengNovember 05, 2010, 06:55PMThought you all would find this waste and recycling collectionsystem interesting: http://www.bigbellysolar.com56
  56. 56. 57THE WATER SYSTEMAuthorGiuliaVenturaJoined:October 20101,401 views20 applause5 commentsconceptingconcept titlerelated ThemesWaste notmake it realThis project aims to reduce water waste by household. Through peer-to-peer technology, you can create a system to be installed in homesthat prevents excessive water consumption. The idea is to apply devicesat each point of access to water (faucets, toilet flush, etc.), so that peoplecan see the number of litres of water used. Every time consumptionexceeds 10 litres (enough for all types of domestic activity), the deviceshuts the water off at your central point of loss. Because it will beinconvenient to have to go every time to unlock the system, the usersoon learns to moderate water use. The benefits: Households lowerthe cost of their water bills and avoid any unintentional flooding.Comment byDax LovegroveNovember 23, 2010, 04:47PMEXPERT PANELISTThis tackles a real hot spot. Wasteful water use in the home is aproblem that impacts aquatic life and fresh water habitats in the UKand many other parts of the globe.57
  57. 57. 58recyclingrevisitedTheme 6
  58. 58. 59conceptingHow can technology help us to get better at recycling? Most of usunderstand the benefits of recycling, but sometimes we need a littleencouragement to make it happen.Technology could remind, motivate, or support people in their recyclingefforts: A smart bin could correct you if you accidentally put the wrongitems in it. GPS and smart mobile apps could guide you to your nearestcollection centre. And, would you recycle more if you were offered anincentive to recycle, say, old clothes or household appliances?59
  59. 59. 60Refill to Revitalize: the Path to Sustainable ChangeAuthorClaudia NgJoined:November 2010762 views10 applause6 commentsconceptingconcept titlerelated ThemesThe biggest problem we face today is the fact that few people willcommit to long-term behavioral change. This water bottle refill stationis designed to remedy that. It is a sustainable, scaleable, and relativelyeasy-to-adopt system.These water bottle refill stations are not only convenient, but also rewardyou with points for refilling and recycling. With proper game mechanics,being green can truly be fun! In addition to bragging rights, peoplecan trade in points for tangible goods. Similar to rewards on a creditcard, these points could be provided by Sony or partnering sponsors(a $5 Starbucks gift card, 10 percent off a Kindle, etc.). People consume,that is inevitable. I want to create a platform that helps people tomake greener decisions without having to constantly educate them.Consumerism and fun can be tools for change!recyclingrevisitedchangingBehAviourcleaner bydesignComment byPaul Ocean CarerDecember 12, 2010, 05:47AMGreat idea. :)60
  60. 60. 61Get Compensated for your Recycling with Bus Passes!AuthorThe CanteenJoined:October 2010356 views5 applause3 commentsconceptingconcept titlerelated ThemesWe believe that many towns would benefit from an improved recyclingsystem. Stations like these can be set up in various locations for peopleto dispose of paper, plastic, glass, and metals. Digital technology storesinformation on individual units, which are connected to a vacuum systemthat transfers the waste to a central collection area on the outskirts oftown, reducing odors and keeping the town aesthetically acceptable.Sony could create a device that helps to calculate the money saved fromthe recycled items, either by weight or amount of material. People canget paid via bank voucher or a bus ticket!recyclingrevisitedchangingBehAviourcleaner bydesignComment byLeo GreenOctober 20, 2010, 10:22AMPerhaps use a FeliCa card instead of vouchers, so it could be usedas both a bus ticket or exchanged for money. This would save paperand stop people getting vouchers. In Sainsbury’s, there are self-checkouts which also weigh your goods; these machines could beadapted to do the same job, except for dispensing money or givingpoints for depositing recycling.61
  61. 61. 62899Experts9 99evaluation400 to 7
  62. 62. 63evaluationThe evaluation PhaseThe community and theExpert Panel examinedthe 400 concepts andshortlisted 7 of them forfinal evaluation.The Expert Panel narrowed the field of concepts by considering eachidea’s true potential, the volume of applause received, and the relatedcomments from the community’s other members.63
  63. 63. 64 evaluation
  64. 64. 65evaluationThe evaluation criteriaThe Expert Panel askedthe community toevaluate the shortlistedconcepts by answeringthese questions:1. How original is this concept? Has this been done before, or is it already being worked on?2. Does this idea have the potential to create a significant, positive environmental impact?3. Do you think this concept is technologically feasible?Read on for the results of the evaluations!
  65. 65. 661. Identifying and Recording WildlifeWhat is your concept missing?I know that the information on species is outthere, but I’m not sure whether it is availablein a way that could be interwoven with thiskind of set-up. Similarly, although I know thatthe recording systems exist for birds, I’m notsure whether they exist for other groups ofanimals and plants or whether they are yet ina form that could be linked up as required.What kind of behavioural change does thisrequire, if any?1. Individual behavioural change2. Community-driven behavioural changeWhich part of the world would this conceptbe best applied in?Developed worldWhich technology are you repurposing?This idea would use the image recordingabilities of mobile technology (or CCTV),along with the location data from GPS and theinformation and recording databases availablefrom wildlife conservation organisations.evaluationconcept titleMy concept is an interconnected system to allow people to identifyspecies of plants or animals that they don’t know and at the same timerecord their presence for conservation purposes.Many people when they are out and about are interested in finding outmore about nature, but they find it difficult to identify the species theysee. This app would enable individuals with a mobile phone or CCTVcameras to take a photographic or audio record of the species they findand instantly identify them using the data stored by such people as theRSPB (for British birds).Once the species is identified, its presence at the given geographicallocation would be recorded in a system such as Birdtrack (as run bythe British Trust for Ornithology for bird recording in the UK). This wouldprovide valuable information that can be then used in conservation.Individuals would learn more about wildlife identification and existingCCTV cameras could be given a second purpose.66
  66. 66. 67AuthorJuliet Wilson’sDesign QuotientJuliet WilsonJoined:November 20103,955 views36 applause28 commentsevaluationexpert opinions Jean-Paul JeanrenaudDecember 21, 2010, 11:06AMGreat concept! This idea was short-listedbecause it could enable people to becomemore connected to nature and spreadawareness of it. I and the expert panel foundthis concept a useful tool for people to haveaccess to education and understanding ofthe natural world.There is, however, room for developmentas well, and I can already see some gooddiscussions going on. One aspect that shouldbe considered for sure is the threats and risksinvolved of having a database like this. Howcould security be ensured?Good luck with developing this concept, andwe look forward to re-evaluating it!comments AndreännaDecember 14, 2010, 12:29AMI like the idea of creating an app rather thananother piece of resource-hungry hardware.What concerns me, though, is that gettingclose enough to a bird or an animal to reallyapply audio/video capture on a mobile phonemay be too invasive and not environmentallyethical. Tread lightly. Leave no trace. Theproposed use with existing CCTV camerasseems much more appropriate.The app/mobile phone part of this conceptmight also be used for plant identification withlinked information on medicinal use, edibleapplications, etc. Johan LöfströmNovember 13, 2010, 04:04PMThis could too easily become misused bycollectors of rare flowers, bird eggs, orpoachers. The safety around it must beextremely high so that the information isnot hijacked.related ThemeMake it realInspiration 0 ptSconcepting 107 ptSEvaluation 4 ptSCollaboration 34 ptStotal 145 ptS1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Community evaluation Results6767
  67. 67. 682. Promoting Train trips: edutainment-showin a modern wayWhich technology are you repurposing?Equipment needed: smartphones, MP3 player, personal computer (for use before andafter the trip), GPS-positioning or connectionto train time schedules (for estimating whereyou are during the trip’s course). A cameracould be used in many ways for documentingthe trip and to compare with other trips.What kind of behavioural change does thisrequire, if any?Individual behavioural changeWhich part of the world would this conceptbe best applied in? Developed worldWhat is your concept missing?Other business models? Other contentpackage modes? Could we create someincome from sponsors, so that we can giveback money to people using this service(proportionate to their reduction of carbon-footprint)? Other clever uses of Internet,depending on a traveller’s/commuter’sposition? Visual ways of showing how muchbetter train travel is to cars and planes?evaluationconcept titleWhen we travel, we bring our phone and other entertainmentequipment, like magazines, MP3 player, and books. I am proposinga public domain (open source) concept that will guide and entertainpeople on train trips —and adapt the content based upon personalpreference, the geographical position, and the season —to give plentyinformation about the view people see from the train window. Theidea is to educate and entertain in a mix, helping to make the trip morepositive and feel much more interesting and valuable.68
  68. 68. 69JohanLöfströmJoined:October 20101,990 views25 applause27 commentsAuthorevaluationJohan Löfström’sDesign Quotientrelated ThemeschangingBehAviourmore with lessexpert opinions Tom HulmeJanuary 09, 2011, 08:02PMI enjoyed reading this again, ready for ameeting with Sony tomorrow. I wonder ifwe could specifically use Crowdmap as a means of allowing multiplecontributors to upload location-based content?It’s their free hosted solution. Perhaps evenwrite a script to auto-populate it with Wikipediaarticles?Regarding the concern around maintainingquality, I wonder if we could use a simple voteup/down system, as per Digg or Quora, tohelp identify the most popular content?comments Andrius ŠatasJanuary 08, 2011, 11:18AMThis does seem like a very attractive way oftravelling. Having the things that are popularnow (like smart technology, environmentalimpact, etc.) combined with what is thought tobe right (increasing knowledge, basically) canreally make this type of project successful.Thumbs up! lukasz krupinskiDecember 28, 2010, 01:49PMI think this idea could really work great forlocal commuting, too. In some countries it isa prestigeous thing to have one’s own carand to show off in it every day, so it is veryhard to talk someone into leaving it to take atrain. Ideas like this could help make a changeand show people that they belong to the city,show them different info about what surroundsthem on their way, which building is new, whatrestaurant is worth going to that they havenever heard about, what’s in the cinema theyare passing by every day…I am thinking of making it a piece of daily citylife—more convenient and free, but not as“comfortable” as the car. It could help all theundecided people choose our greener sideby showing them that they have more freedomwhen they travel by train and that the comfortof their car is something hijacked from thelast century. 1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Community evaluation ResultsInspiration 174 ptSconcepting 304 ptSEvaluation 90 ptSCollaboration 1,469 ptStotal 2,037 ptS69
  69. 69. 703. Carpool with P2P and GPSWhich technology are you repurposing?GPS and P2P technology. Because it issimple and people are already familiar withthese technologies. It also takes into accountthe fact that neighbourhoods may not be asclosely knit as intended, and allows peopleto communicate using a medium they feelcomfortable with. It is also measurable, soneighbourhoods could compete against oneanother for reduced carbon emissions.What kind of behavioural change does thisrequire, if any?1. Individual behavioural change2. Community-driven behavioural changeWhich part of the world would this conceptbe best applied in?Developed worldWhat is your concept missing?How will this technology reach people? Whatkind of device will it need?evaluationconcept titleUse P2P technology to be updated constantly as to where people inyour neighbourhood are travelling to and from. Combine it with GPStechnology, so that updates contain the information from their in-vehicleSatNav, allowing the neighbourhood to plan its journeys in the mostefficient way and to help people avoid travelling alone.70
  70. 70. 71DanielleLockeJoined:October 20102,298 views28 applause26 commentsAuthorevaluationDanielle Locke’sDesign Quotientrelated ThemeschangingBehAviourwaste notexpert opinions Chris CliftonNovember 11, 2010, 05:17PMI like this concept, which a few othercontributors have also touched upon. Usingtechnology to avoid use of several vehiclesto make the same journey is logical andcould really make a big improvement toCO2emissions.The scheme participant could list the journeyshe/she is planning to make in the near futureand GPS used to indicate the participant’scurrent location to others. Perhaps youcould outline in a little more detail how sucha scheme could be trialled—perhaps in aworkplace? Is there an easy way in whicheach participant could enter and shareintended journeys and times?comments Thao VoJanuary 05, 2011, 03:58AMGreat! I think you can make use of yourexisting (social) networks of family, friends,and neighbours, plus other people onFacebook, Twitter, and Foursquare. EstherJanuary 03, 2011, 09:50PMThis concept also has potential for a B2Bapplication, using the technologies to avoidhalf-full or empty freight journeys. That wouldmake a significant environmental impactand would also avoid some of the concernsbeing expressed about “getting into cars withstrangers.” Vincent ChengDecember 14, 2010, 03:13PMWell-deserved congrats on making theshortlist, Danielle!I think your concept is not only very unique,with the potential to make a significant impact,but also already feasible enough to be piloted.It could use both the Google Maps Directionsadd-on (for Internet/phone app users) and theCar GPS Navigation Device add-on.Trials can begin with universities, largecorporate workplaces, and other locationswhere there are lots of concentrated travellersin pre-existing trust communities.1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Community evaluation ResultsInspiration 70 ptSconcepting 112 ptSEvaluation 0 ptSCollaboration 40 ptStotal 222 ptS71
  71. 71. 724. Fire-detecting devices to protect forestsWhich technology are you repurposing?Using the same system as common firealarms: They turn on with fire and notify cityfire departments, which send firefighters.The same technology, but on a small scale. Itwould be even better because it will be evenfaster, because they can drop water by usingunmanned aerial planes and helicopters. It willbe very helpful in wildfire fighting.What kind of behavioural change does thisrequire, if any?Individual behaviour changeWhich part of the world would this conceptbe best applied in?Developed and developing worldsWhat is your concept missing?I don’t know so much about how making it; Ijust had the idea. I will need someone whoknows about low-cost durable materials.A low - cost, seed - size device would be inserted inside trees connectedvia satellite to a central dispatch, which will be responsible formonitoring them.The operation of the devices would be very simple: They will have acavity with some kind of temperature-sensitive connector (such a smallamount of flammable gas or any kind of element that expands withheat) which triggers an alarm. This connects to the central dispatch andtells where the wildfire is, which trees are involved, and how quickly it isexpanding, so forest - protecting departments will notice instantly andcan send help more fast. They could use solar energy.evaluationconcept title72
  72. 72. 73AlbertoAntonJoined:November 20101,479 views26 applause19 commentsAuthorevaluationalberto Anton’sDesign Quotientrelated ThemeMake it realexpert opinions Morgan DavidDecember 10, 2010, 11:52AMBrilliant! I just looked at the concept and sawtremendous potential. This is a neat solutionbecause I imagine it could be possible to usean energy source which is activated (and evenassisted) by the presence of heat and thenuse a transmitter of the same type as is usedfor ocean-going yachts when they capsize.The devices could potentially be deployedfrom the air, designed to catch in the canopyof the trees, which would be highly cost-effective, too.comments Lucía LisbonaDecember 20, 2010, 02:00PMIt is a brilliant and innovative idea, as well asfeasible and inexpensive. For the win! Chris ChardDecember 20, 2010, 01:56PMIt’s a great idea—and it is also a common andoften-cited use-case for peer-to-peer sensornetworks. So, actually the idea isn’t reallynew, but it should definitely be pushed at abigger scale.Community evaluation Results1. How original is this concept? Has it beendone before or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Inspiration 0 ptSconcepting 81 ptSEvaluation 24 ptSCollaboration 29 ptStotal 134 ptS73
  73. 73. 745. GreenpatHWhich technology are you repurposing?Peer-to-peer and GPS technologies will helppeople to access all the information they needto have a “greener” life in an integrated mapssystem (that keeps in touch with the suppliers,etc.).What kind of behavioural change does thisrequire, if any?1. Individual behavioural change2. Community-driven behavioural changeWhich part of the world would this conceptbe best applied in?Developed worldOur idea is focused on the reduction of CO2by changing individual  dailybehaviour. Using peer-to-peer and GPS Sony’s technologies, weimagined the Greenpath, an integrated “green maps system.”This is a smart-phone application by which you can access to the allinformation you need to live in a greener way anywhere you are.Imagine you are out for a walk or you have to go somewhere, alone orwith your friends. Wouldn’t you like to know how to go about doing it ina more sustainable way? How you can be greener in a very easy way?evaluationconcept title74
  74. 74. 75Mia ScottiJoined:October 20101,479 views26 applause19 commentsAuthor expert opinions Dax LovegroveNovember 23, 2010, 09:47AMI love the idea of technological hitchhikingand linking people up with green outlets andrestaurants via GPS and location-basedinformation. Nice one.comments Andrius ŠatasJanuary 08, 2011, 11:27AMStatistics are always great in programmes likethat. A CO2meter that counts whether you’veexceeded the average CO2emissions perperson a day or not would be a great way towake a competitive spirit and start to live moreeco-friendly. oz//January 01, 2011, 10:47PMAlthough the idea sounds simple, it is alsovery effective! I really liked it. I think it willincrease awareness of environmental issuesand provide a practice in a detailed way forour daily lives, which is so important andnecessary. With easy accessibility to thisapplication, it will make being green mucheasier, especially in city life. Allegra LaganiDecember 31, 2010, 08:28PMThis should be easy enough to do, since it ismostly about adding a new layer to existingtechnology. I’d suggest trying to make it afree download for existing GPS systems. Ifyou make the information accessible enough,many people will try it and use it. Great idea!evaluationmia scotti’sDesign Quotientrelated ThemeMake it realCommunity evaluation Results1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Inspiration 0 ptSconcepting 212 ptSEvaluation 0 ptSCollaboration 68 ptStotal 280 ptS75
  75. 75. 766. WaterSourceWhich technology are you repurposing?This system builds on several existing tools:The Water Quality Reporter in SouthAfrica tests and reports water quality overSMS; Umande Trust in Kenya maps watersources in informal settlements by their GPScoordinates; and Ushahidi collects SMSreports of problems and maps them visually toshow trends by location.What kind of behavioural change does thisrequire, if any?1. Individual behavioural change2. Community-driven behavioural changeWhich part of the world would this conceptbe best applied in?Developing worldWaterSource is dynamic map of drinking water. It would allow people inwater-challenged areas to check water conditions at different locationsvia SMS, and it would create a community system for improving andmonitoring water supplies.In areas across the developing world, water access is highly variablefrom day to day. People draw from a range of water sources, suchas ponds, wells, rivers, government taps, water kiosks, and deliverybusinesses. The availability, price, and quality of the water fluctuatesduring rainy seasons and drought. The landscape is ever-changing,and people rely on word of mouth to know what’s happening.evaluationconcept title76
  76. 76. 77sally madsenJoined:November 20102,254 views20 applause12 commentsAuthorevaluationsally madsen’sDesign Quotientrelated ThemesMake it realchangingBehAviourComments Thao VoJanuary 05, 2011, 02:01AMI really like the use of cell phones and SMSbeyond making calls and texting, as well asthe use of existing technologies and tools likeUshahidi. This concept integrates informationand communities very nicely, and it highlightsthe importance of access to drinking water—an integrated system that people in thedeveloped world might take for granted. Zurijanne’Zuki’ KelleyDecember 26, 2010, 04:12AMThis concept is quite important and inspiring.Having gone to Kenya and used the mobilenetwork, I know that in the places wherepeople really need to know where to go forwater don’t have cell phone service.This concept could be enhanced by allowingmobile updates of alternative places to obtainwater. Water that’s available in communities isoptimal, but for those places where the watertable is low but high elsewhere it would begreat to let people know. One thing you maywant to keep in mind is that pre-paid cells(at least in Kenya) are the preferred meansof communication versus the US method ofmonth-to-month. MrsGreenNovember 30, 2010, 04:02PMSally, you speak with such passion aboutthis important topic. The lack of safe watersupplies for people throughout the world issomething that really upsets me, but it seemsyou have some up with a great concept. Bestof luck with this!Community evaluation Results1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Inspiration 302 ptsconcepting 174 ptsEvaluation 159 ptsCollaboration 192 ptstotal 827 pts77
  77. 77. 7. GreenbookWhich technology are you repurposing?On a PSP or smartphone, you can readarticles or find out about activities aroundyou to be inspired and join a challenge.The core technology includes the GPSlocation, the time that the event last, tagsto connect news and local project and  levelrequired to participate to this event. Thisrelates to location-based services and gamingthat bridges the offline/online world, hencebringing people outside to participate in anecological project.What kind of behavioural change does thisrequire, if any?Community-driven behavioural changeWhich part of the world would this conceptbe best applied in?Developed and developing world78 evaluationconcept titleGreenbook is an idea for an application that matches people with localprojects. Through using the latest geolocation and gaming technology,it will be designed to make volunteering quicker, easier, and more social.In doing so, it has the potential to bring new people to volunteering andchange our communities and environment for the better.When the user opens up Greenbook, they can see the latest news onvolunteering activities and local projects around their area on a mapand engage in discussions with other members. There is also anopportunity for the user to progress to different levels, as they participatein more activities, getting additional points while also developing theirskills and generating more and more benefits for the environment.News is there to initiate and motivate action. When we see thata little step can have an influence, then we are motivated to do thatlittle step and keep helping. Little step by little step, big thingscan be achieved.
  78. 78. siniucJoined:November 20107,271 views30 applause39 commentsAuthor expert opinions Magdalena WasowskaNovember 10, 2010, 01:42PMThis innovative idea could change how peopleengage in volunteer work, enabling morecasual volunteering and improving charities’resources. It could also bring communitiescloser together by getting individuals moreengaged in their environments. It is not welladdressed apart from,whose success I am not sure of.One thing that needs to be cleared is injuryliability when engaging in charitable activitiesand also some control of the actions toavoid malicious people from creating fakecharitable tasks. This is mainly a softwaredevelopment project with some technicalaspects: development of server componentsto support the network, client applications forGPS-enabled phones.Community evaluation Results79evaluationsiniuC’sDesign Quotientrelated ThemesMake it realchangingBehAviourcleaner bydesignComments ralucaDecember 24, 2010, 10:19AMWhoa, I love this concept! :) I really believethe step-by-step level can get people to domore and more—and make a big differencein society. lukasz krupinskiDecember 28, 2010, 01:37PMI love this concept! Congrats, Siniuc! ;)How about a possibility of reporting someenvironmental issues from your place andgetting hints how to organize help—networkof volunteers, what to do in different cases,etc.? Sometimes you feel helpless andthere are no people or organizations alreadydoing it. Maybe there could be some “waitingroom” of issues or solutions, or a think tankfor single users?1. How original is this concept? Has it beendone before, or is it already being worked on?I have never seen something like this.This already exists.I have heard of something similar to this.MaybeYesYesI don’t know.NoNo2. Does this idea have the potential to createa significant, positive environmental impact?3. Do you think this concept is technologically feasible?Inspiration 487 ptSconcepting 351 ptSEvaluation 23 ptSCollaboration 763 ptStotal 1,624 ptS
  79. 79. 80finalconcept1
  80. 80. 81The Expert Panelunanimously choseGreenbook as thefinal concept of the firstOpen Planet Ideaschallenge.finalconceptCongratulations to Paul Frigout and to everyone who evaluated,commented, and collaborated on his Greenbook concept!The Expert Panel chose Greenbook because of its originality andpotential impact and because it not only matched our expertise andtechnologies, but also the community’s interest in adopting anddeveloping the idea.The final concept Phase81
  81. 81. COngratulations from Expert panelMorgan David, Head of Sony Broadcast and Professional Research Labs“We feel this is an exciting concept that will enable peopleto come together to support and give their time andenergy to their local area and address some of the keyenvironmental challenges that we are facing today.”Jean-Paul Jeanrenaud, Corporate Relations Director, WWF International“We chose this idea because of its huge potential to bringpeople together and motivate participation. We believeGreenbook will breathe new life into the age-old conceptof volunteering through the application of cutting-edgesocial technology.”Tom Hulme, Design Director, IDEO“I fully support Greenbook and am excited at what itwill become. It taps into the rise of the participatoryeconomy and shows how we can all make a realdifference by contributing snippets of time here andthere. If enough people contribute in this way, it willhave a big impact.”82 finalconcept82
  82. 82. Congratulations from the Community83COmmENTS Haiyan ZhangJanuary 26, 2011, 12:27PMI love the gaming aspect of this concept,making sustainability fun and rewarding.Reminds me of how Foursquare check-insare prompting store owners to offer discountswhen people check in at their establishmentsand users are changing their venues to getthe discounts. Meena KadriJanuary 25, 2011, 05:19PMRock on, Paul! Fabulous concept toencourage behavioural change. Wishing youwell in the Realisation phase that awaits. Matt FarrarJanuary 24, 2011, 05:46PMCongratulations, siniuc! Really excited by thisconcept. The volunteer sector is crying outfor innovation like this. I want it made already,so I can download it. SusanJanuary 24, 2011, 05:40PMCongrats, siniuc! This has been my favouriteall along! Can’t wait to see it being realised,as I will definitely be using it. :) theile dominiqueJanuary 14, 2011, 02:12PMI think that the force of this project is that thenumber of PSP and other gameconsole usersis going to increase, especially in developingcountries, and it may be a powerful tool toget people involved into environnementalquestions, especially youngsters. But thisforce is also its weakness: the green-washingrisk is very high.I might try to contribute about incentive.Perhaps it would be useful, in this aspectof incentive, to benchmark customer card,serious game, treasure hunting, murderparty, charity business, and volunteering?With respect, gaming fuel is to win! Andit’s easy to get tired of losing (or winning)because there is an intense competitionamong a lot of games. Gamers don’t stopplaying, but they move to other games andmodify the allocation of time dedicated togaming. They are also very sensitive tothe activities of their friends, family, andacquaintances. Thao VoJanuary 05, 2011, 03:10AMGreat job! I still remember when Greenbookwas a website, and I like how you’ve refinedyour concept.You might find this inspiring:, which is “a social enterprise thatempowers the individual, promotesethical business, and supports groups,organisations, and entrepreneurs.”To address our expert panelist’s questionabout the use of social media like Facebook,I highly recommend Jumo is anonprofit social network for charities, and itwas launced by a Facebook co-founder nottoo long ago. It “connects people to issues,organizations and individuals relevant tothem to foster lasting relationships andmeaningful action.” I hope to see it movepeople to action beyond just “liking” or“following.”Good luck with your concept!finalconcept
  83. 83. 84collaboration Map forgreenbookfinalconceptsiniuc (akaPaul Frigout)GreenbookpreetivadgamaCommunitiesWorking TogetherJohanLöfströmCreate Creative VirtualEnergy-Tourism!R3StudentsA ‘Green Card’Related Themes:Changing behaviourMake it realRelated Theme:Recycling revisitedRelated Theme:Changing behaviourRelated Themes:Changing behaviourMake it realWaste notRecycling revisitedPromoting Train tripsIntegrating Nature inour liveschanging Habitsreusable bagsSave forests,save waterAugmented RealityVisual Consumption84
  84. 84. 85finalconceptWL WongGreen EnergyChallengeWL WongCarbon CardTakeshiFujiiVisualize how much wespend, and we can saveon moving around.siniuc (akaPaul Frigout)Greenbook is an online magazine forgreen-minded community: a magazine inwhich the reader is the hero.GreenbookRelated Themes:Changing behaviourMake it realRelated Themes:Changing behaviourCleaner by designMake it realRelated Themes:Changing behaviourCleaner by designMake it realRelated Themes:Changing behaviourMake it realRecycling revisitedAir PollutionLifecycle energy meter85
  85. 85. 86realisation
  86. 86. 87realisationSince we announced Greenbook as the final concept on January 24,2011, the realisation journey has begun. We are in regular dialoguewith the creator of Greenbook, Paul Frigout, and we are investigating,researching, and brainstorming to begin planning the next stepsof development. Join the realisation journey and get involved in thediscussions!The realisation PhaseActivities and events include:Greenbook Development DayThe team spent a day focused on innovation brainstorming about howto refine several aspects of the Greenbook concept. Paul was joinedby Sony engineers and designers, WWF environmental experts, IDEOdesigners, potential partners, and key Open Planet Ideas communitymembers in an effort to help him further to realise his concept.Open Planet Ideas Facebook DiscussionsAs we refine the concept further, we continue to post questions andsolicit feedback about Greenbook on our fanpage. Please join us!Weekly Realisation UpdatesGet the latest news about the Greenbook project’s progress Sector OutreachWe’re talking with various volunteering organisations to make sure thatGreenbook is useful for them—and fun for users.87
  87. 87. The Development Day brought together more than 40 enthusiasts fromall over Europe, including many Greenbook fans from Sony, WWF, IDEO,the Open Planet Ideas community, and volunteering organisations. Weheld many insightful discussions about the concept.The gathering included everything from presentations to brainstorms.Paul shared his vision of Greenbook alongside the Greenbook ProjectTeam leader, who shared the Sony technological side. Volunteeringorganisations shared their insights, identifying potential challenges andopportunities.Our creativity was tested (but we delivered) in breakout focus groupsthat identified key areas for further refinement of Greenbook: User experience for volunteering organisations User experience for volunteers Geo-locations and personal attributes Gaming and rewards Content Long-term scenario planning for post-realisation stageThese sessions were very successful in generating new ideas!Greenbook Development Day88 realisation
  88. 88. 89realisation
  89. 89. 90 realisationSome of the most imaginative and resourceful ideas come fromunexpected sources, such as Facebook. We’re still posting questionsabout how Greenbook should move forward. (If you’ve alreadyposted comments there, thank you!) Topics range from Greenbook’sfunctionality to the nature of volunteering and what types of charitiescould be involved.We believe that your feedback is essential to shaping ideas, and wewill continue to draw from the community’s suggestions over the comingweeks and months.Joining the journey on Facebook90
  90. 90. 91realisationWhether and how well Greenbook succeeds depends heavily onthe nonprofit sector. So we’re talking with organisations that rely onvolunteers to figure out how the concept could be improved. Timebank,Volunteering UK, Youth Action Network, NSPCC, Bright One, and othergroups are sharing their feedback and asking questions such as: What features will be needed to make Greenbook an everyday app for people who want to volunteer? What features are required to make using Greenbook attractive and convenient for organisations that rely on voluntary support? Does Greenbook need to have different features for different types of organisations? From your experience, what awards or incentives would best encourage volunteers to use Greenbook regularly? What data fields will be required for each volunteering project posted on Greenbook (e.g., project name, category, location, time required, skills required, etc.)?So far, their feedback on Greenbook—and the Open Planet Ideaschallenge—has been very positive. They believe it has potential toinspire a new batch of motivated volunteers!Volunteering sector outreach91
  91. 91. 92Helen Walker, CEO for the national volunteering charity Timebank:“At Timebank, we are committed to exploring ways of engaging newaudiences in volunteering. This winning concept takes advantage ofthe increasing use of smart phones and the techniques used in socialgaming to engage with a new generation of volunteers. This use ofcutting-edge social networking technology could be a powerful toolto enable volunteering to become part of the fabric of everyday life.Think of it as the ‘big society’ app.”Rosie Bristow, Guardian Sustainable Business:“Social media is constantly evolving and changing the way wecommunicate. Some companies have embraced the developmentsand benefited from the in-depth engagement it brings, but manyseem to be struggling to keep up. Yet there are those who are doingit well, PepsiCo’s Pepsi Refresh Project, Ford’s the People’s Fleet, andSony’s Open Planet Ideas, are great examples.”David Bott, Director of Innovation Programmes, TechnologyStrategy Board:“Harnessing people’s ideas and then getting a wider community tohelp develop the better ones is not a new idea, but modern technologyallows it to be done on global scale. This Sony project, with a focus onefficient resource use, is a good one to browse through and realise quitehow informed and imaginative people can be.”BUZZ about the projectrealisation92
  92. 92. 93realisationScott Billings, Design Week:“Crowdsourcing is more likely to generate ideas and approaches orinventions than work that can be implemented in a commercial context.It invariably needs dialogue and nurturing for them to become real.This is the sentiment behind a joint initiative between Sony and WWFto find ways to repurpose existing Sony technology to tackleenvironmental issues.”Charles O’Malley, Head of Europe, AccountAbility:“Open Planet Ideas transforms sustainability communications intoco-creation and innovation. Running this kind of initiative can be scaryfor big companies. It’s risky, unpredictable, and the results cannot beguaranteed, and that’s what makes it authentic and trustworthy.We will see much more of this in the future—all credit to Sony andWWF for showing the way for others.”John Grant, author of The Green Marketing Manifesto and Co-Opportunity: Join Up for a Sustainable, Resilient, Prosperous World:“There is certainly a new willingness and openness in business. Ithas been a very long haul, but business has genuinely started tothink along lines that are compatible with sustainability rather thanjust paying lip service to it. Congratulations in breaking through thegreenwash/indifference barrier with something fresh and authentic!”93
  93. 93. 94 realisationthank you to all contributorsA. L. JunidAadi SinghAaron W.Aaron MoritzAbdul SamadAbhijit MhetreAbhishekAbi RoseA. SivagnanendranAdam PriceAdam HareAdela KobicAditya GalotraAdna Azevedoadolfo RoqueroAdorcille AbatAdrian WijkAdrian HorganAdrián LesmeAdriana RodriguesAdriana RayoAdrienAfonsoAhmadi AmineAhmed VineAhmed MeftahAhmed SkakaAhmet AcarAina Nur FadlilahAjay MittalAkber AyubAki SomerkallioAkshat RathiAl OConnorAl BurnsAlain RoyAlan ZirpoliAlan WrightAlan StephenAlaor PorcherAlastair LittleAlastair CarrAlbert GazeleyAlberto AntonAlberto MolineroAlceste GagoAldo ForteAleix Ingles EliasAlessandro IngalaAlessandro CavalieriAlessandro O. AmaralAlessandro ColcavagnoAlessandro IngalaAlessia RebaudoAlessio Martinez RussildiAlex GraphicdAlex PrayleAlex BortoluzziAlex GardinerAlex PrayleAlex AsburyAlex BoudreauAlex HartleyAlex WardAlex BrenanAlexander MasciniAlexander PalermoAlexandra FarrowAlexandre FernandesAlexandre BortolottiAlexandre S. CarbonellAlexis from FranceAlexiss MachadoAli ClabAlice BrewerAlice ElliottAlix SalzingerAllegra LaganiAllen DumlerAllen WangAlliALLNews HommeAllpe Medio AmbienteAlly McBealAlon LichtensteinAlwyn MorusAmanda ReesAmaury HuinAmit SinghAmit BapatAmmara IsaAmy SoykaAn lagAna PintoAna LinckAnaAna Cris PereiraAna-Florina FecioruAnael DelormeAnais GalliganiAndrea SpadacciniAndrea LauAndrea MarinsaltaAndrea PontonAndreännaAndrei Hortua CortésAndrés OtondoAndressa FurtadoAndrew BierAndrew TaalAndrew ObahorAndrew SmallAndrewAndrew WillnerAndrew GirdwoodAndrew PothecaryAndrius ŠatasAndy MilneAndyAngel FernándezAngel VallejoAngela CassolAngela CassilhaAngela Fernandez OrvizAngela HernandezAngus MitchellAnna VidovszkyAnna HamiltonAnna-Karin BergkvistAnne DitmeyerAnne-Marie SoulsbyAnnemarie BerardAntea AnteaAnthony KapparellAnthony McCoyAntoine BoucherieAntoineAnton StoychevAntonella SmargiassiAntonio PulidoAntonio DisiAntonioAnuj SinghAnuj singhAnurag KumarAnxiaAriadna BakhmatovaArianna ZamparelliArjan TupanArjjun J.SArjun SamaddarArjun SamaddarArko ZeitgeisterArthur GilletteArturo DazzaArunava DasArvid LindeAsclepio mdcAsh YanniAshley ChamblissAshley HartAshley BlythAshwin Dixitasif hussainAsim HusanovicAsli Aydinassa aAurélien CiprianiAurora RuizAuroraAuroreAuston AstonAvi SolomonAyaka MinamizukaAyoub mikoubBabak NajafabadipourBagus PrakosoBahri CanliBarbara RizzoBartira SilvaBasma AalBavoBecky CrookBen FormanBen GersteinBen Oumar OuattaraBenjamin LarinBenjamin JonesBenjamin SemeyBenny HaseBenoit BlancoBernardoBerndt SchrammBeteBeth StandingBethan LewisBetinha TreinBillbimbomix1 bimbomix1Birgit PenzenstadlerBizmanBjörn SchneiderBobBobby AngBobby ParkBoomba KlautBorut HocevarBrad LedfordBrett JamesBrian CartwrightBrian ArnoldBrice C. MontjosieuBrijesh JadavBruno Munro-LafonBruno LavosBruno PTBruno SfornaBruxa AbelairaCachepCaio Abi-RamiaCamCamilla GonzalesCamilloCarina KjellssonCarl YatesCarl JochenCarlo De BlasioCarlos Prat GudiolCarlos RibasCarlos AyalaCarlos DuarteCarlos Campos NúñezCarlos Ivancarlos s. castro z.CarlottaCarmen FernandezCarolCarole JacquemontCarolineCaroline UnderhillCaseyCasi De AbreuCatherine UwimanaCathrinCathy ExxenCelinaCesar LacsamanaCesar PerezChan KwonCHARITY-FOUNDATIONGLOBALFIRM™Charles John BhaskarCharles RuffChickensodaChihiro ClearwaterChiki ChuyChing TanChris ChardChris ReedChris PrakosoChris EdmundsonChris CardewChris CliftonChris WoodChris PriceChris PrakosoChris SChris CasperChris SherwinChristi DomingueChristian EtzkornChristian SchröterChristian KrogslundChristianChristian BeaubienChristianChristian BockChristian-Mark CawleyChristophe MagdelaineChristopher LeeChristopher CoughlanChristopher OliverChuck LeahCidieffeCilese HerzogCiprianCiulyClaire MorrisClaire ReidClaudel GFXClaudia MelaniClaudia WieserClaudia NgClaudia 6pianeta.tvClaudio MinoiaClaudio CecchiCloe CouturierCody ShotwellCody HartsburgColin WillColin NicollColin Mark-GriffinCollectorComputerCornelius HarringtonCornelius HarringtonCraig BlakeCraig NeilsonCraig AdamsCraig EmbletonCraig WhiteCrescencio RodriguezCristina PalomboCristina B. VelasquezCristina RodriguesCy boDaisuke HiraishiDaisy MorganDan TranDan RodgersDan CarlbergDan DittmarDan HubsDan WatsonDana WeberDaniel VulikhDaniel ClarkeDaniel MwendaDaniel LagunaDaniel CarlssonDaniel Diaz StarkDaniel BogogolelaDaniela PolverinoDaniela OteroDaniele GrassoDaniella LiebertDanielle LockeDanilo BarlettaDanny RamDanny AronsonDario VendittiDarius MikulėnasDarsh ShounetDave ChalmersDave JDave VoiseyDave BishopDavi GabrielDavid MathieuDavidDavid EncarnacaoDavid EncarnacaoDavid MacClementDavid HangsingDavid CiudadDavid GuerraDavid HENRIETDavid GrahamDavid BertiDavid CDavid PritchardDavid LoweDavide FazioDax LovegroveDebora KazDeeDenis LambDenise SeixasDennis JorgensenDennis MarxDenys PasishnyiDevika MukherjeeDevin LicastroDiana RogantiniDiana VolkDiana MollDiana DavidsonDianaDiane De JuanDidierDiego PinoDiego Venegas RíosDiego VergaraDiego SaldañoDiego Maria IernaDilfer NasirDimaDino CiuffettiDiogo TovarDirk PropfeDjamel de LigtDjordje RadovanovicDjtinylove TinyloveDominik HDonatellaDong Hai HuynhDonna HicksDorcioman M.-MagdalenaDoriane LaithierDorotea CerielloDouglas Myers94
  94. 94. 95realisationJan SöderströmJan HesseJan BelonJan Foged MøllerJan-Bo BaumbachJane MorganJane NaumannJane Fulton SuriJavi Ruiz MontaltJavier ArteagaJavier SiguenzaJaxJayJay RiddleJC FDEZJean Blancjean doraisonJean-Christophe LacoudeJean-Paul JeanrenaudJeanne BlochJeanne FoxJeanne KellyJeff AltafferJeffrey ScottJelaine GanJen WelchJennifer HerreraJennifer FondoJenny CJeremiah HepnerJeroen SchavemakerJerry CzarneckiJesse MartinezJesse GravenorJessica RoweJessica DysonJessica StrydomJessika RaisorJesus BlancoJeulandJill Linjisun shinJoachim PerreinJoão RaposoJocelyn WyattJoe GerberJoe ColeJoe ShortJoe WilderJohan LöfströmJohanna WesterJohn HoodJohnJohn ParkinsJohn BrydonJohn DelacruzJohn PetersJohn PerkinsJohn PerkinsJohn HudsonJohn HudsonJohn MelroseJon WattJonas FærgemanJonathan GeachJonathan Fajardo RoaJonathan HallGiorgia TomassiniGiorgia SfornaGiorgio ZamparelliGiorgio VirGiovanniGiovanni BaugéGirish NathanGiselle KeenleysideGiulia ContuGiulia FalsiniGiuliaGiulia CuticchiaGiulia VenturaGiuliaInBluGiulianaGiulsGladis DreizikGlenn PostonGonduras JitomirskyGonzalo AraujoGoran AndreassonGordon MillarGordon LangmannGosia SkarzynskaGraeme BellGrant Richmond-CogganGreenEyeGreeny ZinGreg MannesGreg WatsonGregorio VendittiGregory WantzGregory VerstraetenGui SoaresGuido MarianiGuillaume CavaillesGuillaumeGuillaume WalineGuillermo RodriguezGustavo ArguelloGuy Fitzpatrickgvcrgyrafgyuyong hwanghack lineHaiyan ZhangHamedHamza BelbachirHannah MagnussonHannah GrixHannah RaiHans Krämerhans meierHaridas MoganaHarpreet ChhatwalHarrietHarry MawardiHarshad KulkarniHarshdeep SinghHeather StobbartHeather GrossHector Rodriguezheidi wHelen CalcuttHelen LindopHeleneHelle GregersenHellieHemerson CarreñoHenrik JuhlinHerman LAllemandHermione TaylorHesham Al-RousanHeskel BalasHippy ShopperHollieHomero HincapieeHooi Hong TanHosein TavakolyHristo JossifovHuang Yanying YingsterHuguesHuu HuynhHybrelec AnnoncesVéhicuFlRes ÉcologiquesHyelee KimIan Tyesian kebbelIan SurridgeIan RichardsonIan McBurneyIara LopesIgnacio RamosIgor Carliilam universeIlaria RosettiIlaria FrisellaIlidio Dos SantosIna BalInge KuijperIngo (Sony) EichhorstIoana IliutIpad 41001Irene GallettiIsabel Maria Dos PTIsabelle CurauIslam AzebIvaIvan MotovilovIvy NguyenIzackJjJac GautreauJacekJack PatersonJackJackie FitzmauriceJacob WaltherJacob DevaneyJacob ScottJacopo MartiniJade WintripJade WintripJaëla DevakarneJaeyoung LimJames McBennettJames SpearsJames HallJames MaxwellJames MilesJamesJames AguilarJames AnselldummydecoyDuygu GünDylan BakerDymock BrettEbba MalmqvistEd KeatingEdd SoutherdenEduardo ShimaharaEdwin LiangEgirlEglantineEilaElena ManfrediEliana VenturaElias CruzElida MosqueraElisa MazzaElizabeth RutherElke Vogelpohlelliot bontoftElodie AmaralElvira Garzon GutierrezEmanuele MusaEmilie CowanEmily FoxEmily BrownEmily NicollEmily KayEmma GourleyEmma BarrattEmma BrigdenEmma McCarthyEmmaEmma GourleyEmma PageEmpar MEric BaeEric PrevostEricErica TownsendErica WangErich J. KnightErick ArnbergErik Van ErneErik RetvedtErik van ErneErika YoungErnesto Amaya IbañezEsben Morgen HansenEsmeralda RosaEsteban BetancourtEugene ClancyEugene GafurovEugenia SanchezEugenio TorresEva MausEvan RobinsonEvelina PereiraEzequiel TolnayFaFabian GarzonFabio NemetzFabio AttanàFabryFarhad KiaFarrel BrestFazendas N. AlmeidaFederic FilipponiFederica CostantiniFederica PalumboFederico BentosFelix ReinersFerdinand SwartFergus DoyleFergus DoyleFernando CastrejonFdez.Fernando PortellaFernando LernerFernando MelloFernando Lópezfertzfev egyfevegyFi SmitFilipe FigueiredoFirasat KhanFranFrancescaFrancesca CoppolaFrancescaFrancescaFrancescoFrancesco LentiniFranchino FranchinoFrancisco BlockstrandFrancisco GuerreiroFrancisco EscalanteFrancisco FloresFranciisco JossaenzFrançois MartouzetFraser HendersonFrederico SoaresFulvia BroghammerFulvio RossettiGabriel de la IglesiaGabriel GargiuloGabriel MartinGabriel LambertGabriela MunnGabriela VallejoGabriela De JesúGsarcíaGabriele PaganiGabriele NeccoGabriele CaracausiGañánGaryGary BrooksGeny CassolG. Marshall-ThornhillGeorge IrwinGeorges DyerGerardo HernándezGerman Perez DiazGerman KannemannGiampiero MazzocchiGianluca FasoligiannalinaGianniGill AllanGinaGino MontessiGinogio xJonathan R CollinsJordiJose PalazuelosCamachoJose GenovesJose Marino MoraJosé Gerardo PantojaMensesJosé luis DiarteJoseph MatiseJoseph DonohueJoseph ChongJosh MartinJoshua CorneJoshua HilliardJosiah FordJosiah FordJosue GamonalJradJuan MartinezJuan DuqueJuan IdiazabalJuan MendezJuan David HincapieJudithJudithJulia SadowskiJulia IlJuliaJulia EisJulian MatthewsJulian MartinezJuliet WilsonJulio Cesar RetamalRojasJungik SonJuno McLachlanjurriaan DunnebierJustin KimKaleKalyan InampudiKamkamalesh JayaramanKanika GuptaKanoa BiondolilloKaoutar BouseffourEr-radyKara PecknoldKaren SuttonKariKarim MezeliKarls PenaKarlyKarpis BoyajyanKarsten OlsenKarthikeyanKasper HornbekNielsenKat BrownKatarzyna BiałyKateKate BellinghamKateeKathe OsorioKathikathyKatie ClarkKatie95