2. B
In Demand
Extensive Information
Constantly Being Updated
Trustworthy Sources

3. S
t
a
ti
s
ti
c
s
80% of transactions start on a search page
90% of Fleet Managers go online to search for
both new and used cars
52% of people said an online video helped
them decide on choosing a cars
Only .5% of all internet users search beyond
the first page of search results

4. 99.5% OF PEOPLE DON’T LOOK PAST THE TOP 10 RESULTS!

6. B2B ZMOT Video
Automotive ZMOT Video

7. With 80% of transactions starting with an online search, it’s imperative
to not only be represented on Google, but to dominate the market
90% of all media interactions are screen based
Only 20% of people click “Pay Per Click” Ads
Organic optimization is the most powerful strategy
80% of buyers research your dealership before deciding to visit your
dealership
20% change their mind and buy from a competitor upon seeing a
negative review

9. Pay Per
Click
Google
Maps
Google+
Organic
Search
Results

11. Have your store
appear as often as
possible on the first
search page.

12. Social Media
Photos
Online
Reputation
Online
Reviews
Your Website
Videos

13. 3rd Habit:
“Put First Things First”
Be careful of distractions
disguised as opportunities.

14. Post
Videos!
What is the best thing you can do
right now to make the biggest
impact?

15. The average buyer spends 11 hours researching –
3 hours of it watching videos and 2 hours using search
engines
More than 3 billion Google searches are completed daily
Videos show up in 50% of Google searches
Video is 53x more likely to be clicked over a static text link

16. Sources: 2012 Veronis Suhler Stevenson & U.S. Department of Labor's Bureau of Labor Statistics
107Hours
(+1,000%)
1,095Hours
printvideo
1 Minute of video is equivalent to 1.8 MILLION Words!

17. Text accounts for only 7% of
communication
Video accounts for 55% of communication
Studies have found that people prefer
watching videos to reading
Video is the easiest type of content to
optimize

19. 71% of the population visits sites like YouTube in a year
28% of the population visits those sites every day!

20. • That’s more than
1 billion views a
day!
According to YouTube, mobile viewing makes up
more than 25% of the global watch time

21. User-generated content,
such as YouTube videos,
accounts for
24.3% & 33.8%
of viewing on tablets and
mobile phones,
respectfully.

22. • Videos index higher in a search
• Videos begin indexing faster than any
other web content.
Because people prefer videos, Google’s
algorithms favor video content.
Therefore:

23. Treat each video as if it
is an individual page
on your website.

24. • Titles
• Content
• Links
• Graphics/Video
• Meta Data
• Keywords
Every webpage has the following elements:
So Should Your Videos!

25. Suggested
Video
Topics:
New Cars
Used Cars
Service
Conquests
SET UP A YOUTUBE CHANNEL & START
FILMING & POSTING VIDEOS TODAY!

26. New
Car
Video
Target in-market buyers looking for specific models
Highlight your model’s features, advantages and capabilities
Highlight why the prospect should visit the dealership
Explain your Value Package Proposition

27. Example
Jenkins Acura
• Target in-market buyers looking for
specific models.
• Reduce other dealers’ inventory
listings on 3rd party lead/ listing
provider sites.
• Highlight your model’s features &
advantages.
• Highlight why the prospect should
visit your dealership.

28. Used
Car
Video
Focus on your cars specifications. If your car has a unique feature,
highlight it.
When using geotargetted terms, keep the area wide, people would
be willing to drive a farther distance if you have what they want.
Include your Value Package Proposition and why they should
choose your dealership to buy from

29. Example
Paragon Acura
• Most dealers’ websites don’t show
up well for used search phrases.
• Used search has been dominated
by 3rd party listing/lead providers
that sell same lead to numerous
dealers.
• PPC spend can get costly to
compete for market share exposure
for used search phrases.

30. 30
Service
Videos
Geotarget: 20% of service searches include a desired city name
Target specific repairs: wheels, maintenance, tires, parts and
specials
Utilize customer testimonials
Preventative maintenance tips
Warranty updates

31. Gunn Acura
• 20% service searches include
desired city name.
• Big box retailers & local repair/body
shops usually command this
marketshare.
• Service business = traditionally high
margin net profit center that needs
to be promoted online where in-
market service customers are
actively searching.

32. 32
Conquest
Videos
Include your car’s information and then the competitor car
Highlight features that both cars include, making sure you
explain why your car is superior
Focus on one, main aspect of the car and why it beats all the
others
Make sure the video is informative and accurate, not just a
sales pitch

33. 33
Only 20% of shoppers actually buy the first vehicle they
research
73 of in-market research involves cross-shopping
Make sure to market to all people in the market for a car, not
just your brand, not only someone looking for a new car or a
used car– market to everyone!

34. Conquest
Opportunity

35. Example
Sons Acura
• 70% of buyers put “post purchase”
experience reviews online.
• 80% of buyers research your
dealership before deciding to visit
your dealership.
• 20% change their mind and buy a
car from your competition upon
seeing “unfavorable reviews”.

36. Buying
A Car
Selling
A Car
Leasing
A Car
SafetyFamily
Hybrid
Vehicles
Electric
Vehicles
Technology
Financing
Warranties
Maintenance
Driving Tips Insurance
Fuel Economy

37. 37
• Speech recognition
• Facial recognition
• Image recognition
Advanced Technology:
• Compelling
• Relevant
• VSEO content needs to match the video
Each video must be:
• Subject/header
• Description/anchor text
• Meta Tags
• Category Tags
• Keywords
• Links (names)
Video SEO Terms Must Include:

38. 38
•Subject/header
•Unique, interesting subject line
•Description/anchor text
•Unique and descriptive anchor text
•Meta Tags
•Use the proper tags, don’t add too many and don’t add tags that aren’t
relevant
•Category Tags
•Make sure to select the right category
•Keywords
•Similar to meta tags, make sure all keywords are relevant
•Links (names)
•Make sure to include the entire hyperlink (not just .com at the end)
Defining Terms:

39. 39

40. @SeanVBradley
267.319.6776