Building a Business Model(around your invention, service, idea)<br />By Lisa Calkins<br />CEO<br />Amadeus Consulting<br />
Your Invention, Service, Idea<br />Why Now<br />Timing, SBA funding, Competition Weak<br />Why Not<br />Traditional Bank F...
Amadeus Story<br />15 years ago, I had a vision<br />Today I have Amadeus Consulting<br />What I did know<br />How to list...
Business Plan – Yes and No<br />Do you need one only if seeking funding - NO<br />Strategic & Tactical Components (“1” pag...
Your VisionWhat, Why, How<br />Sell your idea<br />First have to “See” your vision (mind, eyes), then “Believe” in your vi...
See, Believe, Share<br />See your vision – Mind, Eyes<br />Describe in 1 or 2 sentences your invention, service, or idea <...
Marketing and Sales Strategy<br />In the end, what really matters is will your invention, service or idea sell<br />Most f...
Competitive Analysis<br />You (almost always) HAVE competitors now and in the future<br />You always have obstacles, how w...
Profit and Loss1 to 3 year “Plans”<br />Profit and Loss Projections Summary<br />Income / Revenue (~ 5 line items)<br />Se...
Case Studies<br />Outdoor ProLink<br />B-cycle<br />Specpan<br />CRUDE<br />Speedbag – iPhone App<br />
Self Reflection<br />What are you good and not good at?<br />Not tasks but behavior<br />Strategic Thinker, Visionary, Cus...
Everything is Possible<br />Amadeus Consulting Guiding Principle<br />So think of all the ways to make something happen…an...
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Lisa Calkins Building A Business Model

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Lisa Calkins Building A Business Model

  1. 1. Building a Business Model(around your invention, service, idea)<br />By Lisa Calkins<br />CEO<br />Amadeus Consulting<br />
  2. 2. Your Invention, Service, Idea<br />Why Now<br />Timing, SBA funding, Competition Weak<br />Why Not<br />Traditional Bank Financing<br />Why You<br />Passion and Vision for the Idea<br />No excuses, Own Your Choice<br />
  3. 3. Amadeus Story<br />15 years ago, I had a vision<br />Today I have Amadeus Consulting<br />What I did know<br />How to listen and talk to clients<br />How to share my vision and convince others of my ideas<br />How to manage teams, people, projects<br />What I didn’t know<br />Everything else<br />
  4. 4. Business Plan – Yes and No<br />Do you need one only if seeking funding - NO<br />Strategic & Tactical Components (“1” pagers)<br />Overall Vision : What, Why, How<br />Marketing and Sales Strategy, includes competitive analysis and relevant market data, patents<br />1-3 yr P&L, Balance Sheet Summary (supporting details), Excel is your best friend<br />Organization Chart (future roles) – Executive and Leadership Teams<br />Notice (The “Invention”) is not on this list<br />20 page plan – Maybe, if this is what YOU need<br />
  5. 5. Your VisionWhat, Why, How<br />Sell your idea<br />First have to “See” your vision (mind, eyes), then “Believe” in your vision (head and heart), then “Share” your vision (words and hands)<br />Passion, energy, ANDfacts<br />Clear, concise, professional<br />Must be one page: write, then edit, edit and edit – then seek outside opinions, write, edit, edit and edit, repeat.<br />
  6. 6. See, Believe, Share<br />See your vision – Mind, Eyes<br />Describe in 1 or 2 sentences your invention, service, or idea <br />Believe in your vision – Head and Heart<br />Tell me why it will succeed, define success ($, lifestyle, etc)<br />Share your vision – Words and Hands<br />Show me the invention, service, idea<br />
  7. 7. Marketing and Sales Strategy<br />In the end, what really matters is will your invention, service or idea sell<br />Most forget there are two equally important factors to the SELL answer both<br />the HOW : not just build a website and they will come, <br />how will you attract your customers, how will you close, how much will they pay, how will they pay, how will you retain, how will you service/support, how will (fill in the blank)<br />the WHO : 1 person, a team, wholesalers, reps<br />Who will lead: if not you, then who and why<br />
  8. 8. Competitive Analysis<br />You (almost always) HAVE competitors now and in the future<br />You always have obstacles, how will you tackle the ones you know about<br />Market: how big, who owns, now and future<br />iPhones – what happens when Blackberry leads, etc.<br />No one will believe you will “own” the market out of the gate<br />Data, Data, Data : great place to hire an expert and pay for data BUT first, get your Vision and Framework built<br />
  9. 9. Profit and Loss1 to 3 year “Plans”<br />Profit and Loss Projections Summary<br />Income / Revenue (~ 5 line items)<br />Service lines<br />Product Categories<br />Subscriptions<br />Common Mistakes<br />Pricing model part of Sales and Marketing Strategy – better be believable otherwise all this work is “unbelievable”<br />Expenses (~ 5 line items)<br />Categories<br />Startup Costs<br />Sales and Marketing<br />Cost of Goods Sold<br />Operations<br />General Business<br />Common Mistakes<br />One time expenses are not one time<br />Product built, how will it be maintained, shelf life?<br />Sales and Marketing reasonable % of revenue, prior to sales, first 6 months, ongoing<br />Underestimating expenses (Legal, HR, marketing materials)<br />
  10. 10. Case Studies<br />Outdoor ProLink<br />B-cycle<br />Specpan<br />CRUDE<br />Speedbag – iPhone App<br />
  11. 11. Self Reflection<br />What are you good and not good at?<br />Not tasks but behavior<br />Strategic Thinker, Visionary, Customer Focused, Detailed, Decision Maker by gut or data, Process<br />STRONGLY recommend you figure this out – you don’t change these types of things<br />With that said…you will learn and do (legal, hr, accounting)<br />
  12. 12. Everything is Possible<br />Amadeus Consulting Guiding Principle<br />So think of all the ways to make something happen…and then evaluateROI<br />Funding<br />Partnering<br />Consultants<br />Hiring<br />ROI of not doing it<br />

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