1. TREND SUMMARY
HYBRID ATTENDANCE
>
=
Stays same or increases
MEETINGS* when other audiences join in
(like virtual).
Interesting
tidbits digested
from MPI Foundation
September 2012
THE FUTURE
Provided by Aimia Business
Loyalty Strategy Team
70% believe hybrid will be important
*Study sample includes 1,800 meeting to the future of meetings.
professionals through qualitative and quantitative surveys.
HYBRID SUCCESS
EXPOSURE
25%
25% 50%
50%
+
PEOPLE + Many have yet to
PROCESS + organize or attend
hybrid meetings.
FORMATS + YET TO YET TO
TECHNOLOGY ATTEND ORGANIZE
COST CATEGORIES
BROADCAST
20
The total hybrid event cost is made up of the following categories:
TIME
$
VIRTUAL
$
LIVE
$
AUDIO
$
INTERNET
82%
20 minute broadcast
time is preferred for
58%
remote attendees.
STREAMING VISUAL SERVICES
PRODUCTION
PURPOSE The primary purposes of a hybrid event:
RESULTS
Expand Expand education Hybrid meeting
93%
82% 82%
58% 58% reach and Re-broadcast met or exceeded
expectations.
engagement Re-purpose content
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM