TREND SUMMARY   Trends                                                                                 POSITIVE FUTURE    ...
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Infographic -- Trends in the Incentive Industry

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Infographic -- Trends in the Incentive Industry

  1. 1. TREND SUMMARY Trends POSITIVE FUTURE In The 73% 53% 73% of respondents say their Incentive general perception of the economy in coming years is positive. Industry* *Based on survey responses from 205 industry $ STABLE INCENTIVE professionals Provided by Aimia Business BUDGETS Loyalty Strategy Team In 2012, incentive program budgets are staying relatively stable. PROCUREMENT less change 42% to 23% 2010 53% INVOLVEMENT domestic 53% say that the Whereas 42% of respondents in involvement of May 2010 were planning to change procurement will increase. 42% 2012 23% from international destinations to domestic, only 23% are in March 2012. WAYS OF ENGAGING LOYALTY PROGRAM PARTICIPANTS GAMIFICATION, SOCIAL MEDIA AND 33% 74% 57% CSR COMPONENTS were all used as ways to inform and GAMIFICATION SOCIAL MEDIA CSR COMPONENT engage loyalty program participants. USE OF DEBIT CARDS/ INCREASING USE OF INDIVIDUAL TRAVEL POINTS PROGRAMS One out of three participants plan to use individual travel and increase the use of 1 out of 3 debit and gift cards in their award selections. 40% 33% 74%74% OCTOBER 2011 MARCH 2012 FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM This study was created by the Incentive Research Foundation Resource Center

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