The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense. It’s also one of the most prime marketing opportunities for many industries- as long as they time and craft their messaging correctly. Amidst the chaos of making a move there are 3 windows of opportunity that marketers can hone in on and gain loyal customers: the moment a homeowner places their house on the market, the 1-6 week time frame before the consumer leaves their current home, and the time from the move date to about 6 months post move when new movers are still finalizing their new services. During the first two stages, the Pre-Move, consumers will make 70-90% of their purchasing decisions. It’s imperative that marketers send the right offers through the right channels, before the competition does. Learn more about marketing to movers during all stages at www.datamentors.com.

1. The 3 mover phasesWhy Timing is essential in marketing to movers

2. When marketing to movers there are 3 windows
of opportunity: the period after a home is listed, the 1-6
week period leading up to moving day, and the period from
move-in to about 6 months after. This means big opportunity for
marketers who send the right offers through the right channels, at
the right time - before the competition does.

3. The Pre-Move Stages
of consumer purchase
decisions are made during
the pre-move stages.70%-90%

4. phase 1
LISTING-PENDING SALE
During this time consumers
are fixing up their current
home to prepare it for sale
and researching financing
options for their next home.
You can ensure your messaging is
relevant to your prospects by using
data append services to see what
life changes preempted the move.
Common events include; marriage,
divorce, new child, children reaching
college age, retirement, new job, and
change in wealth.
Window of Opportunity for:
Cleaning Services
Home Improvement Retailers
Home Improvement Services
Mortgage & Financial Companies
Moving Companies
Painters

5. phase 2
1-6 WEEKS BEFORE MOVE-IN
During this time consumers
are deciding which services
to carry over to their new
home or switch providers.
It’s critical that providers
both looking to conquest and
retain customers hone in with
relevant and timely offers.
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services

6. phase 2
1-6 WEEKS BEFORE MOVE-IN
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services
Most mover tips suggest
selling larger pieces during
this time to ease the hassle
of moving. Retailers can
encourage pre-movers by
offering discounted deliveries
and other special offers.

7. phase 2
1-6 WEEKS BEFORE MOVE-IN
Window of Opportunity for:
Private Utilities Providers
Packers/Movers/Storage
Furniture & Appliance Retailers
Insurance Providers
Home Warranty Providers
Satellite & Cable Services
Telecommunications Services
of pre-movers use the first
vendor that contacts them for
home communications services,
regardless of their satisfaction
with their current provider.
85%

8. phase 30-6 MONTHS AFTER MOVE-IN
Window of Opportunity for:
Healthcare Providers
Childcare Providers
Local Banking
Home Improvement
Local Grocery/Retail
Hair Stylists
Landscaping
Auto Repair
Veterinarians
Dentists
Fitness Clubs
During this time consumers
are choosing new providers
for common daily services,
and for less time sensitive
new home purchases.
During this 6 month window
movers will spend more than
the average consumer will
spend in 3 years.

9. Learn more about
marketing to movers
during all stages at
www.datamentors.com