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

It has been proven that the learning pace is
10 times better and faster when it is
explained/discussed with related illustrations.
Placing aside the usual wordy mumbo
jumbo… here is Marketing Padawan’s guide
on the marketing research sampling
methods.


RANDOM SAMPLING


SYSTEMATIC SAMPLING


STRATIFIED SAMPLING


CLUSTER SAMPLING


CONVENIENCE SAMPLING


JUDGEMENTAL SAMPLING


QUOTA SAMPLING


SNOWBALL SAMPLING





Stock photo credits goes to freedigitalphotos.net: "Business Woman Taking Notes"
from Michal Marcol. "Tokyo - November 28: Crowds Of People Crossing The Center
Of Shi" from Sira Anamwong. "Young Sexy Female Model Posing Casually" from
stockimages
Coca-cola headquarters picture from Wikipedia.
world-guides.com on the Metro Manila PH map picture.

Follow us @MarketingPadawan on Twitter.

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Marketing Research Sampling Methods