You keep hearing about re-targeting, so here we cover: 1) Re-targeting explained. 2) Re-targeting in a chart. 3) Re-targeting technology.

1. Re-targeting 101.
A Cost Effective Marketing Solution.
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Intended audience: E-Commerce Businesses & Marketers.
Presented by: Damus Chu.
Presented on: 4th August 2014.
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2. You keep hearing about re-targeting, so here we cover:
1) Re-targeting explained.
2) Re-targeting in a chart.
3) Re-targeting technology.
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3. Track your online audience who has; 1)
clicked on your digital advertisement, 2)
visited your website & 3) showing them
another advertisement*
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* This follow-up advertisement usually works best tailoring a message of either 1) a special offer or 2) driving
urgency with the offer’s end date. Works well in FMCG / retail / e-commerce sector.

4. 3) Target users to make a final purchase, reaching the “thank you page”.
2) Target users who abandoned the shopping cart / wish-list i.e. did not purchase.
1) Target users who reached the landing page but did
not reach the shopping cart.
Landing Page / Home Page
Key Ad Networks
Shopping Cart / Wish-list Purchase Confirmation
RE-TARGETING* PERFORMANCE**
Digital Advertisements
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THANK
YOU
BANNERS
VIDEOS
SEARCH
EDMS
SOCIAL/PR
ARTICLES
MOBILE/
TABLETS
* Re-targeting advertising tactic bid type is CPM (cost per thousand impressions) – should be < $5 CPM
** Performance advertising tactic bid type is either recommended CPM-A (optimised to applications), CPA (cost per application)

5. BENEFITS ADSERVING:
- Track ads across multiple channels.
- Optimise between channels.
- De-dupe conversions.
- Path-To-Conversion Reports.
- Attribution Modelling.
Use adserving to track and optimise multiple digital channels. 5
DIGITAL CHANNELS

6. Thank You.
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Follow me on:
Damus Chu
Damus@puglifeadsolutions.com.au
0405 355 188