Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions.

1. Digital Media
Workshop.
Digital Market Landscape, Reasons for Digital Media, 1
Digital Opportunities & Digital Media Work-flow.
Presented by Pug Life Ad Solutions, Damus Chu | Director.
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2. Damus is well connected with the information that really matters in the digital
advertising field, and he conveyed some really astounding data and information to us.
- Peter Mead - WordPress SEO Consultant
Your presentation was engaging and insightful
- David Reid – Lecturer, Advertising. Swinburne University of Technology
Excellent coverage of the very fast-moving digital landscape.
- Chris Burgess – Web & Technology Enthusiast
2
The workshop provided some great insights into digital advertising.
- Ben Oliver – Buchan Consulting.

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2014 onwards 2013 2010-2013 2007-2010
A wealth of experience managing over $20m of digital media investment

4. Digital Landscape.
We explore the rapid growth in digital media 4
investment, staying up to date with top online
environments, the imminent digital media “big
bang”, a snapshot on mobile, tablet, video and
social environments.

5. Reasons for
Digital Advertising.
5
Accepting economical reasons, business
insights and industry trends that create a
compelling case for businesses to invest in
digital media to connect with their customers.

6. Digital Opportunities.
We cover in detail over a dozen of fundamental 6
digital media opportunities in the Australian
market place. These are organised by purchase
funnel tactics; Awareness, Involvement &
Advocacy, Consideration and Purchase.

7. Digital Media
Work-flow.
7 A recommended approach to managing
digital media investments in 6 phases;
Briefing, Planning, Buying, Production,
Implementation and Campaign Maintenance.

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Swinburne University of Technology SEO Meetup Hyland Media Communications Group
Recommended duration of the Digital Media Workshop is 2-3 hours.

10. Contact.
10
Damus Chu | Director.
damus@puglifeadsolutions.com.au
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