The largest democracy
in the world; the largest
English speaking country
in the world; home to
1.24 billion people;
and in 2010
home to the XIX
Commonwealth
Games.
6,081
athletes
from
71 Nations
competed
across
272 events
in 21 sports.
Elastoplast
was one
of the
Australian
team’s
official
sponsors.
With a limited
budget, Elastoplast
was keen to connect
the Aussie public
to the athletes
competing on the
sub-continent.
Branded content
in the form of
podcasts from great
Aussies stars,
like Melinda
Gainsford Taylor
and Brad Fittler
encourage...
MGT ran a
training session
for Little
Athletics
and 1,541 people
entered a range
of competitions
P.S.
Australia
headed
the medals
table with
177 in total,
including
74 Gold.
••
Contact us to
find out more.
••
twosocial.com
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2 s slideshare_elastoplast india

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2 s slideshare_elastoplast india

  1. 1. The largest democracy in the world; the largest English speaking country in the world; home to 1.24 billion people;
  2. 2. and in 2010 home to the XIX Commonwealth Games.
  3. 3. 6,081 athletes from 71 Nations competed across 272 events in 21 sports.
  4. 4. Elastoplast was one of the Australian team’s official sponsors.
  5. 5. With a limited budget, Elastoplast was keen to connect the Aussie public to the athletes competing on the sub-continent.
  6. 6. Branded content in the form of podcasts from great Aussies stars, like Melinda Gainsford Taylor and Brad Fittler encouraged UGC from weekend warriors. Other stars were encouraged to comment too including Quade Cooper and Libby Trickett.
  7. 7. MGT ran a training session for Little Athletics and 1,541 people entered a range of competitions
  8. 8. P.S. Australia headed the medals table with 177 in total, including 74 Gold. ••
  9. 9. Contact us to find out more. ••
  10. 10. twosocial.com
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