Storytelling as Reinforcement of Mission
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Storytelling as Reinforcement of Mission

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This is an overview of DSVP's Storytelling Initiative. This strategy engaged a variety of stakeholders, captured a large quantity of communication assets, and has produced a variety of communication ...

This is an overview of DSVP's Storytelling Initiative. This strategy engaged a variety of stakeholders, captured a large quantity of communication assets, and has produced a variety of communication pieces over the course of a year. This is how we do strategic communications on a shoestring budget and keep our social media outlets fresh!

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    Storytelling as Reinforcement of Mission Storytelling as Reinforcement of Mission Presentation Transcript

    • Storytelling as Reinforcement of Mission Stacy Caldwell Executive Director Dallas Social Venture Partners @SCaldwell www.dsvp.org @DallasSVP
    • Who do you represent?
      • Who are your people?
      • How are they important to your mission?
      • How do you portray them?
    • Marketing Vs. Strategic Communication
      • NOW – Strategic Communications
      • A function of mission
      • Embraces complexity
      • Asks Questions, Engages
      • An organizing tool
      • Listening
      • Crowd Sourcing
      • Social Media
      • Now
      • THEN – Marketing
      • Brand Identity
      • Key Messages
      • Sell/ Promote
      • Outwardly Focused
      • Persuasive
      • Focus Groups
      • Traditional Media
      • Then
    • Push Approach
      • Predetermined programs & goals
      • “Pushed” to the end user by promotion
      • Rigid infrastructure and delivery methods
      • Top Down Approach
      • One to many
    • Pull Approach
      • Grassroots/ Many to One
      • How can we be more relative to our base?
      • Informed by needs & interest of audience
      • Flexible, innovative and responsive by nature
    • Why Pull for Nonprofits
      • Prove value to community
      • Reflect diversity of stakeholders
      • Engage and inform stakeholders
      • Portray Authentic Communications
    • Cultivating Content
      • Listen & Watch
      • Get to Know
      • Ask
      • Document
    • Collecting Content
      • Capture
      • Document
      • Archive Smartly
      • USE IT
    • Elements of DSVP’s STAR Initiative
      • An intentional strategy to capture a foundation of communication content
        • Prepare & Fact Find
        • Identify and Engage the Tellers & Subjects
        • Capture the Stories & Photos
        • Analyze the Data
        • Archive and USE the content
    • The Creative Roles
      • Project Manager – Tracks content, archives and reports it appropriately, keeps people communicating, track progress
      • Writer - prep work, interviews, notes, stories, inventory
      • Photographer – on-site photography, rapport with subject, technical expert
      • Editor – ensures quality and consistency of tone, pulls quotes, identifies powerful stories and quotes for further exploration
    • Project Deliverables
      • Stat Sheet
      • Interview Notes
      • 2 Page Story
      • 30-60 Images
      • Inventory Sheet
    • Capture the Stories
      • Communicate the program to your stakeholders
      • Identify what you want to learn and whose voice you want to amplify
      • Prepare
      • Developing format & questions
      • Set up Interviews
    • Capturing Images
      • What is truly interesting about your work?
      • Set the scene, what are you looking for?
      • A day in the life of the mission vs. special events
      • Articulate your vision
      • Rapport & Cultural Sensitivity
    • Cultivating the Work
      • Coordinate and track
      • Editing Protocol
      • Content Meetings
      • Subject Release Forms
    • Tangible Results
      • 13 Stories Captured
      • 31 Complete Interviews
      • 40 Useable Quotes
      • 583 Images
    • Outcomes Achieved
      • Began an oral and written tradition
      • Identified stories that validates the work and presence of our mission
      • Calling positive attention to our Stakeholders
      • Re-enforcing our value with our funders
    • Endless Distribution Possibilities
      • Newsletters
      • Email Blasts
      • Website
      • Brochures
      • Podcasts
      • Annual Report
      • Cards
      • Exhibits
    •  
    •  
    •  
    •  
    • Have Fun!
    •