3. JAPAN
108 million mobile phone
subscribers
Population 127 million
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
4. 96% 3G subscribers
17% of all global 3G
subscriptions
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
5. Mobile net usage in Japan
85%
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
6. 10+ years
of mobile content success
and working mobile
business models
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
7. 35%
of all global revenue
generated from advanced
mobile data was generated
in Japan
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
8. most internet access
is conducted by
mobile phone
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
9. mobile surfing time
=
4 x PC surfing time
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
10. 14.5%
use mobile net
more than 3h a day
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
11. Mobile net usage high in all age groups!
40% of 40+
watch mobile site every day
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
12. Media usage in Japan (Impress R&D):
97% TV
91% mobile net
81% magazines
80% PC net
72% newspapers
52% games
79% reading
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
14. iPhone:
No.1 smart phone in Japan
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
15. The smart phone market size is still small:
4%
of all phones used are smart phones*
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
16. iPhone overall market share in Japan
1-2%
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
17. Japan:
In the top ten of
content creating countries
for the iPhone
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
21. An country of high-tech phones
GPS equipped
RFID chips
Digital TV tuner
Flashlite support
High res screens
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
22. What's
BIG in Japan?
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
23. Advanced Mobile Revenues in Japan
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
24. Advanced Mobile Revenues in Japan
Others;
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
38. Premium & Exclusive Mobile Content
$3,20 per month
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
39. Manga no Shinbun
News go Manga
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
40. Web version launched 2009
Free (ad based)
Mobile version launched 2010
$2,20 per month
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
93. “Don’t ask what mobile can do
for you,
but what you can do for
mobile.”
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
94. Thank You
twitter.com/cybermediajapan
facebook.com/cybermediajapan
mkoeder@cyber-media.co.jp
Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp