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Get in touch with mobile 2010

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Example of mobile business models in Japan

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  • cool presentation, especially the m-commerce part was useful and something I did not include in my presentation about Japanese mobile phone market. If you need some new 2010/2011 stats have a look at my take at the topic.
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  • Some quick notes about mobile content/service in Japan
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Get in touch with mobile 2010

  1. Mobile Business Japan Marco Koeder Cybermedia K.K./Tokyo April 15th, 2010 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  2. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  3. JAPAN 108 million mobile phone subscribers Population 127 million Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  4. 96% 3G subscribers 17% of all global 3G subscriptions Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  5. Mobile net usage in Japan 85% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  6. 10+ years of mobile content success and working mobile business models Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  7. 35% of all global revenue generated from advanced mobile data was generated in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  8. most internet access is conducted by mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  9. mobile surfing time = 4 x PC surfing time Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  10. 14.5% use mobile net more than 3h a day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  11. Mobile net usage high in all age groups! 40% of 40+ watch mobile site every day Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  12. Media usage in Japan (Impress R&D): 97% TV 91% mobile net 81% magazines 80% PC net 72% newspapers 52% games 79% reading Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  13. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  14. iPhone: No.1 smart phone in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  15. The smart phone market size is still small: 4% of all phones used are smart phones* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  16. iPhone overall market share in Japan 1-2% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  17. Japan: In the top ten of content creating countries for the iPhone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  18. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  19. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  20. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  21. An country of high-tech phones GPS equipped RFID chips Digital TV tuner Flashlite support High res screens Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  22. What's BIG in Japan? Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  23. Advanced Mobile Revenues in Japan Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  24. Advanced Mobile Revenues in Japan Others; Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  25. m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  26. 30% of mobile users use m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  27. 27% of e-commerce users do only m-commerce Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  28. 80% of m-commerce shoppers always use same sites Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  29. 38.3% of women do mobile shopping Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  30. Rakuten: 10% of revenue by mobile phones $1 billion Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  31. m-commerce market value $65.8 billion +25% Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  32. Content Subscription Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  33. 87% of paid services and content offered is subscription based* Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  34. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  35. $1- 10 monthly subscription price range Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  36. Number Number Sports Magazine Mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  37. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  38. Premium & Exclusive Mobile Content $3,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  39. Manga no Shinbun News go Manga Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  40. Web version launched 2009 Free (ad based) Mobile version launched 2010 $2,20 per month Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  41. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  42. Affiliate Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  43. nico nico douga Video Sharing Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  44. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  45. 14 million registered users (registration required to view videos) Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  46. 4 million mobile only users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  47. uploaders can attach related product banners to a video from a product list. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  48. Monetizing User Content Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  49. mahoo no island Mobile Reading Community Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  50. 6.4 million registered users Founded in 1999 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  51. >1 million novels written Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  52. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  53. 20.5 million copies sold Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  54. Virtual Goods Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  55. GREE Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  56. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  57. 15+ Million registered users Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  58. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  59. $120 Mio Revenue in 2009 Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  60. 70% from virtual items sales Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  61. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  62. General Service Offers Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  63. pocketer Mobile business card design Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  64. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  65. Integrated Services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  66. LISMO MobileMusic Service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  67. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  68. 95% Pre-installed on KDDI handsets Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  69. 50 million song downloads in less than 18 months Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  70. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  71. Music - Books – Video - Social FULL INTEGRATION Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  72. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  73. au sports Fitness meets mobile Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  74. Carrier + Sport Companies + Premium services Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  75. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  76. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  77. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  78. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  79. Other Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  80. mixi Social Network Platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  81. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  82. 17.4 million registered users Founded in 2004 Japans biggest SNS platform Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  83. 76% access mixi through the mobile phone Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  84. Companies utilize platform to test and launch products Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  85. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  86. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  87. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  88. The Takeaway Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  89. Loyalty on the mobile is high Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  90. People are more willing to pay for content and service Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  91. mobile = personal convenience Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  92. Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  93. “Don’t ask what mobile can do for you, but what you can do for mobile.” Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp
  94. Thank You twitter.com/cybermediajapan facebook.com/cybermediajapan mkoeder@cyber-media.co.jp Mobile Business Japan- Marco Koeder - mkoeder@cyber-media.co.jp

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