Crossbo Wcap 11 09


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General capabilities presentation for Crossbow Group. As of November, 2009.

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Crossbo Wcap 11 09

  1. 1. Capabilities Presentation November, 2009
  2. 2. Outline <ul><li>Introduction </li></ul><ul><li>About Crossbow Group </li></ul><ul><li>Integrated campaigns and case studies </li></ul>                      
  3. 3. Crossbow Group We excel at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customers. With a solid grounding in the disciplines of conventional and interactive brand marketing and direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds your expectations . Ours is a direct approach that works .                     
  4. 4. Crossbow Group <ul><li>Founded by Proctor & Gamble Brand Manager </li></ul><ul><li>Offfices on both coasts </li></ul><ul><li>25 years old in 2009 </li></ul><ul><li>Over 500 client engagements </li></ul><ul><li>Award-winning creative team and strategists </li></ul>                    
  5. 5. Capabilities Summary <ul><li>A full service, fully integrated marketing services firm </li></ul>                      
  6. 6. Clients                       
  7. 7. Crossbow Group process <ul><li>Establish clear objectives </li></ul><ul><li>Research, discover, define </li></ul><ul><li>Develop a roadmap (i.e. “ strategy ” ) </li></ul><ul><li>Determine budget and timeline </li></ul><ul><li>Assign the best team for the mission </li></ul><ul><li>Develop detailed project and creative briefs </li></ul><ul><li>Execute (once client approves plan), test </li></ul><ul><li>Deliver weekly status/benchmark reports </li></ul><ul><li>Course-correct (when necessary) </li></ul><ul><li>Evaluate results and recommend next steps </li></ul>                      
  8. 8. Why Crossbow Group <ul><li>Measurable, accountable, ROI-driven </li></ul><ul><li>Big agency and big client experience … </li></ul><ul><li>… without big agency bureaucracy and cost </li></ul><ul><li>Clio, One Show and Caples-award winning creative teams </li></ul><ul><li>Superior service from experienced agency and client-side marketers </li></ul>                      
  9. 9. Case Study: Bocada We re-built the Bocada brand and lead generation infrastucture in less than 8 weeks. Lead generation programs fueled a 55% increase in qualified leads.                       
  10. 10. Case Study: Intuit Our crossbrand, multichannel campaign for the QuickBooks brands exceeded projections by 2.5X .                       
  11. 11. Case Study: Spotfire “ Crossbow Group built a high-impact, fully integrated lead generation and client communication program for us in just a few weeks. Even during an intense ramp-up period they were responsive, proactive and professional .” -David Bailey Director of Marketing, Spotfire                       
  12. 12. Case Study: GeoTrust “ Crossbow created the corporate look and feel, all our collateral and a web site that is more functional for our customers and gave us a more professional image. Working with Crossbow has been a great experience -they have fresh, creative ideas, work within budget and deliver on time.” -Kae Kronthaler-Williams VP of Marketing, GeoTrust                       
  13. 13. Case Study: Intuit We were agency of record for this division of Intuit, having reduced their cost per sale over 55% . The hallmark of our successful campaign: integration of media channels.                       
  14. 14. Case Study: Numara Software We developed a multi-platform campaign in approximately one month from kick-off.                       
  15. 15. Case Study: Trend Micro Trial downloads from enterprise prospects increased by almost 500% (see results for SMB campaigns on slide 18)                       
  16. 16. Case Study: The First Years “ Crossbow Group helped TFY cost-effectively build one-to-one relationships with more than 10% of our target market in just six months. They delivered big marketing company thinking and results at a fraction of the cost.” -Rick Schaub Executive Vice President, The First Years                       
  17. 17. Work: Yahoo Crossbow introduced a new suite of collateral for Yahoo’s SMB sales team.                       
  18. 18. Case Study: Weekly Reader Renewals increased 35% and subscriptions met plan for the first time in four years after we started working with Weekly Reader.                       
  19. 19. Case Study: Trend Micro Trial downloads from targeted SMBs increased by over 250%                       
  20. 20. Work: CIGNA HealthCare We developed an integrated (offline + online) campaign to introduce CIGNA’s new myCIGNA CRM                       
  21. 21. Work: MetLife We developed an integrated (offline + online) communications system for MetLife’s Mature Market Institute                       
  22. 22. Case Study: Master Card The # of MetroCard “chargers” increased by 24% in the quarter the campaign ran
  23. 23. Case Study: Scholastic <ul><li>“ Crossbow is a terrific resource for fresh, exciting innovative creative . They are completely up on all the latest marketing strategies, and we rely on them to recommend smart test ideas.” </li></ul><ul><li>Amy Rosenstein Associate Creative Director, Scholastic </li></ul>
  24. 24. Case Study: NewRiver Lead flow exceeded projections by over 150%
  25. 25. Case Study: QuickBooks Payroll Payroll subscriptions recently passed 1,000,000
  26. 26. Other media: Print
  27. 27. Other media: Print
  28. 28. Other media: Catalogs
  29. 29. Other media: TV and radio Click on either box to run ad.
  30. 30. Other specialty: CRM We’ve developed the strategy, infrastructure (for both B2C and B2B firms) and entire marketing communications program for many firms.
  31. 31. Other specialty: SEO and PPC
  32. 32. Other specialties <ul><li>Web development and user interface design </li></ul><ul><li>Analytics and dashboards </li></ul><ul><li>Database hosting, design, development and optimization </li></ul><ul><li>Event marketing </li></ul>