2. Media Institutions
When it came to picking a media institution to produce and
sell my product, I began researching popular and well known
brands to find the company which I think could help me
more. 2 of the companies I researching was ‘Bauer’ and
‘IPC.’ Both of these producers and some of the biggest
magazine publishers within the UK and both have several
brands of magazines they frequently distribute throughout
the country.
3. Bauer
Bauer is Europe’s largest privately owned publishing
company which offer a wide range of 300 magazines which
are distributed over 15 countries. They publish big name
music magazines such as Q. Mojo and Kerrang. To add their
collection of magazines, they also offer non music related
magazine such as Heat and MATCH! This huge company
have built up their success to the point were they are now
distributing a staggering 38 million magazines per week
worldwide.
4. IPC
IPC is a huge magazine and digital publishing company
within the UK who sell over 350 million copies every year.
IPC are very well known as a good magazine publishing
company and publish popular magazines such as UNCUT
and NME.
5. My choice
After all the research that I did about different magazine
institutions, I have decided that Bauer would be the best
publisher for my music magazine, ‘DOWNLOAD.’ I came to
this conclusion as Bauer has the largest audience compared
to other publishing companies I researched and they have so
much experience in this field as they have been in this
profession since 1953.
By
Steven Crane
