SlideShare a Scribd company logo

PR Council Q4 2016 Quick Survey

•
•
PR Council
PR Council

In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.

Business
1 of 1
Download to read offline
NOT CONCERNED CONCERNED 62% 33% CONCERNED/VERY CONCERNED NOT CONCERNED21% 77% PRCOUNCIL.NET BASED ON INPUT FROM AMERICA'S LEADING FIRMS Q4 2016 QUICK SURVEY FAKE NEWS PROJECT-BASED VS. AOR RELATIONSHIPS BUDGET CONSTRAINTS CLIENTS FAVORING SHORT-TERM PLANNING INCREASED COMPETITION Agencies have either experienced no change (43%) or an increase (48%) in the percentage of clients who prefer project-based over AOR relationships. RESPONDENTS ATTRIBUTE THIS CHANGE TO: 2016 VS. 2015 When asked to compare 2015 EOY headcount and revenue to 2016 EOY, the majority of respondents said headcount had increased and revenue was higher. SOCIAL MEDIA / DISTRIBUTION 54% CONTENT CREATION 21% EARNED MEDIA 15% Lack of adequate budget dedicated to measurement Clients not able to express a clear/ measurable objective Clients do not prioritize measurement Lack of available talent to oversee measurement programs How concerned do your clients appear to be about the fake news trend? Respondents say that fake news is not going to be a short-term issue and it weakens the credibility of our traditional media outlets (68%). However 62% of respondents feel that the PR industry should have a leading voice on fake news. WHAT PRESENTS THE GREATEST CHALLENGE TO YOUR FIRM'S MEASUREMENT PROGRAMS? CLIENT PROGRAMS MOST IMPACTED BY FAKE NEWS How concerned are you about the fake news trend?

Recommended

Customer Management Infographic - Forrester Report
Customer Management Infographic - Forrester ReportCustomer Management Infographic - Forrester Report
Customer Management Infographic - Forrester ReportOmer Celep
 
A Survey on Using Survey Data for Marketing -- Webinar Recap
A Survey on Using Survey Data for Marketing -- Webinar RecapA Survey on Using Survey Data for Marketing -- Webinar Recap
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
 
8 FAQs on ABM in 2020: ANSWERED
8 FAQs on ABM in 2020: ANSWERED8 FAQs on ABM in 2020: ANSWERED
8 FAQs on ABM in 2020: ANSWEREDInbox Insight
 
2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events
2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events
2020 Executive Summary: The Post-COVID Pharma Report by Reuters EventsMohamadMeski
 
Acquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppAcquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
 
Consumer Snapshot - February 2016
Consumer Snapshot - February 2016Consumer Snapshot - February 2016
Consumer Snapshot - February 2016Prosper Business Development
 
Consumer Snapshot April 2015
Consumer Snapshot April 2015Consumer Snapshot April 2015
Consumer Snapshot April 2015Prosper Business Development
 
WFA auditing the auditors
WFA auditing the auditorsWFA auditing the auditors
WFA auditing the auditorsWorld Federation of Advertisers (WFA)
 

Recommended

Customer Management Infographic - Forrester Report
Customer Management Infographic - Forrester ReportCustomer Management Infographic - Forrester Report
Customer Management Infographic - Forrester ReportOmer Celep
 
A Survey on Using Survey Data for Marketing -- Webinar Recap
A Survey on Using Survey Data for Marketing -- Webinar RecapA Survey on Using Survey Data for Marketing -- Webinar Recap
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
 
8 FAQs on ABM in 2020: ANSWERED
8 FAQs on ABM in 2020: ANSWERED8 FAQs on ABM in 2020: ANSWERED
8 FAQs on ABM in 2020: ANSWEREDInbox Insight
 
2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events
2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events2020 Executive Summary: The Post-COVID Pharma Report by Reuters Events
2020 Executive Summary: The Post-COVID Pharma Report by Reuters EventsMohamadMeski
 
Acquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppAcquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
 
Consumer Snapshot - February 2016
Consumer Snapshot - February 2016Consumer Snapshot - February 2016
Consumer Snapshot - February 2016Prosper Business Development
 
Consumer Snapshot April 2015
Consumer Snapshot April 2015Consumer Snapshot April 2015
Consumer Snapshot April 2015Prosper Business Development
 
WFA auditing the auditors
WFA auditing the auditorsWFA auditing the auditors
WFA auditing the auditorsWorld Federation of Advertisers (WFA)
 
DVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentDVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentSimon McDonald
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014Prayukth K V
 
The use of digital at launch
The use of digital at launch The use of digital at launch
The use of digital at launch Across Health
 
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
 
Influencer: Media agency
Influencer: Media agencyInfluencer: Media agency
Influencer: Media agencyMavenSocial
 
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15Digiday
 
Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17Ian Gibbs
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
 
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky Bare Sky Marketing Healthcare Content Writing Services
 
Are you a strategic partner to your organization?
Are you a strategic partner to your organization?Are you a strategic partner to your organization?
Are you a strategic partner to your organization?Newsweaver Internal Connect
 
Social media ch. 10
Social media ch. 10Social media ch. 10
Social media ch. 10Bonita Applebum
 
Our Integrated Future
Our Integrated FutureOur Integrated Future
Our Integrated FuturePaine Publishing
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel OpportunitySwrve_Inc
 
Healthcare insight research q1 2013.pptx
Healthcare insight research q1 2013.pptxHealthcare insight research q1 2013.pptx
Healthcare insight research q1 2013.pptxJarrard Phillips Cate & Hancock, Inc.
 
Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Ian Gibbs
 
Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018VINIEO LLC
 
Network scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesNetwork scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesW2O Group
 
PR News Digital Summit 2011
PR News Digital Summit 2011PR News Digital Summit 2011
PR News Digital Summit 2011Angela Jeffrey & Associates
 
MAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group MMAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group MmagazinemediaBE
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingLinkedIn
 
White Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesWhite Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesValueNotes
 
Benchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and SegmentationBenchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and SegmentationLattice Engines
 

More Related Content

What's hot

DVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentDVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentSimon McDonald
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014Prayukth K V
 
The use of digital at launch
The use of digital at launch The use of digital at launch
The use of digital at launch Across Health
 
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
 
Influencer: Media agency
Influencer: Media agencyInfluencer: Media agency
Influencer: Media agencyMavenSocial
 
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15Digiday
 
Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17Ian Gibbs
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
 
Are you a strategic partner to your organization?
Are you a strategic partner to your organization?Are you a strategic partner to your organization?
Are you a strategic partner to your organization?Newsweaver Internal Connect
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel OpportunitySwrve_Inc
 
Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Ian Gibbs
 
Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018VINIEO LLC
 
Network scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesNetwork scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesW2O Group
 
MAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group MMAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group MmagazinemediaBE
 

What's hot (19)

DVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investmentDVJ Insights optimising brand strategy and media investment
DVJ Insights optimising brand strategy and media investment
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014
 
The use of digital at launch
The use of digital at launch The use of digital at launch
The use of digital at launch
 
Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...Measuring a deeper impact... and why ad measurement matters more than ever be...
Measuring a deeper impact... and why ad measurement matters more than ever be...
 
Influencer: Media agency
Influencer: Media agencyInfluencer: Media agency
Influencer: Media agency
 
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
The Programmatic Branding Revolution: Is Your Team Ready? - DBS 12/8/15
 
Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17Data Stories: a year in measurement - digital, media, ads - dec 17
Data Stories: a year in measurement - digital, media, ads - dec 17
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though Mobile
 
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky
State Of Digital Healthcare In 2017 - HIMSS - John G. Baresky
 
Are you a strategic partner to your organization?
Are you a strategic partner to your organization?Are you a strategic partner to your organization?
Are you a strategic partner to your organization?
 
Social media ch. 10
Social media ch. 10Social media ch. 10
Social media ch. 10
 
Our Integrated Future
Our Integrated FutureOur Integrated Future
Our Integrated Future
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel Opportunity
 
Healthcare insight research q1 2013.pptx
Healthcare insight research q1 2013.pptxHealthcare insight research q1 2013.pptx
Healthcare insight research q1 2013.pptx
 
Audiences Not Platforms 2.0
Audiences Not Platforms 2.0Audiences Not Platforms 2.0
Audiences Not Platforms 2.0
 
Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018Digital Marketing Trends for Manufacturing Marketers - 2018
Digital Marketing Trends for Manufacturing Marketers - 2018
 
Network scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferencesNetwork scoring for 2015 healthcare conferences
Network scoring for 2015 healthcare conferences
 
PR News Digital Summit 2011
PR News Digital Summit 2011PR News Digital Summit 2011
PR News Digital Summit 2011
 
MAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group MMAGnify 2018: Steve Goodman, Group M
MAGnify 2018: Steve Goodman, Group M
 

Similar to PR Council Q4 2016 Quick Survey

COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingLinkedIn
 
White Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesWhite Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesValueNotes
 
Benchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and SegmentationBenchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and SegmentationLattice Engines
 
3339_Loyalty_2015_Infographic_V2
3339_Loyalty_2015_Infographic_V23339_Loyalty_2015_Infographic_V2
3339_Loyalty_2015_Infographic_V2Melissa Hurley
 
The pulse the state of channel partner incentives 20169
The pulse the state of channel partner incentives 20169The pulse the state of channel partner incentives 20169
The pulse the state of channel partner incentives 20169Ellina James
 
Global Trust in Advertising Report by Nielsen
Global Trust in Advertising Report by NielsenGlobal Trust in Advertising Report by Nielsen
Global Trust in Advertising Report by NielsenVictor Kong
 
Κιάρα Κόντη, 2nd Greek Corporate Governance Summit
Κιάρα Κόντη, 2nd Greek Corporate Governance SummitΚιάρα Κόντη, 2nd Greek Corporate Governance Summit
Κιάρα Κόντη, 2nd Greek Corporate Governance SummitStarttech Ventures
 
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdf
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdfBCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdf
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdfAlexanderJRokowetz
 
Making Audiences Actionable Webinar
Making Audiences Actionable Webinar Making Audiences Actionable Webinar
Making Audiences Actionable Webinar 4Cinsights
 
Making Audiences Actionable Webinar (UK)
Making Audiences Actionable Webinar (UK)Making Audiences Actionable Webinar (UK)
Making Audiences Actionable Webinar (UK)4Cinsights
 
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
 
8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques8 Effective B2B Sales Techniques
8 Effective B2B Sales TechniquesLeadSquared
 
FP&A Trends Survey 2021
FP&A Trends Survey 2021FP&A Trends Survey 2021
FP&A Trends Survey 2021James Myers
 
Social Media Reality Check
Social Media Reality CheckSocial Media Reality Check
Social Media Reality CheckCNW Group
 
2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdfAndressa Warken
 
full_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdffull_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdftaufiq annas
 
How athenahealth Listens to Customers with Surveys and Salesforce
How athenahealth Listens to Customers with Surveys and SalesforceHow athenahealth Listens to Customers with Surveys and Salesforce
How athenahealth Listens to Customers with Surveys and SalesforceGetFeedback (by SurveyMonkey)
 
State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015Marketing Media Review
 
Empirical Public Relations Survey: Penn Schoen Berland
Empirical Public Relations Survey: Penn Schoen BerlandEmpirical Public Relations Survey: Penn Schoen Berland
Empirical Public Relations Survey: Penn Schoen Berlandpsbsrch123
 

Similar to PR Council Q4 2016 Quick Survey (20)

COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
White Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesWhite Paper - leveraging Customer Inputs to Accelerate Business Objectives
White Paper - leveraging Customer Inputs to Accelerate Business Objectives
 
Benchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and SegmentationBenchmarking Marketing Automation: Lead Scoring and Segmentation
Benchmarking Marketing Automation: Lead Scoring and Segmentation
 
3339_Loyalty_2015_Infographic_V2
3339_Loyalty_2015_Infographic_V23339_Loyalty_2015_Infographic_V2
3339_Loyalty_2015_Infographic_V2
 
The pulse the state of channel partner incentives 20169
The pulse the state of channel partner incentives 20169The pulse the state of channel partner incentives 20169
The pulse the state of channel partner incentives 20169
 
Global Trust in Advertising Report by Nielsen
Global Trust in Advertising Report by NielsenGlobal Trust in Advertising Report by Nielsen
Global Trust in Advertising Report by Nielsen
 
Κιάρα Κόντη, 2nd Greek Corporate Governance Summit
Κιάρα Κόντη, 2nd Greek Corporate Governance SummitΚιάρα Κόντη, 2nd Greek Corporate Governance Summit
Κιάρα Κόντη, 2nd Greek Corporate Governance Summit
 
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdf
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdfBCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdf
BCM-Trends-Report-2022-–-Riskonnect-formerly-Castellan.pdf
 
B2B-Lead-Generation-Report
B2B-Lead-Generation-ReportB2B-Lead-Generation-Report
B2B-Lead-Generation-Report
 
Making Audiences Actionable Webinar
Making Audiences Actionable Webinar Making Audiences Actionable Webinar
Making Audiences Actionable Webinar
 
Making Audiences Actionable Webinar (UK)
Making Audiences Actionable Webinar (UK)Making Audiences Actionable Webinar (UK)
Making Audiences Actionable Webinar (UK)
 
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
 
8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques8 Effective B2B Sales Techniques
8 Effective B2B Sales Techniques
 
FP&A Trends Survey 2021
FP&A Trends Survey 2021FP&A Trends Survey 2021
FP&A Trends Survey 2021
 
Social Media Reality Check
Social Media Reality CheckSocial Media Reality Check
Social Media Reality Check
 
2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf2022-Nielsen-Annual-Marketing-Report.pdf
2022-Nielsen-Annual-Marketing-Report.pdf
 
full_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdffull_report_1649855483_4140011690.pdf
full_report_1649855483_4140011690.pdf
 
How athenahealth Listens to Customers with Surveys and Salesforce
How athenahealth Listens to Customers with Surveys and SalesforceHow athenahealth Listens to Customers with Surveys and Salesforce
How athenahealth Listens to Customers with Surveys and Salesforce
 
State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015
 
Empirical Public Relations Survey: Penn Schoen Berland
Empirical Public Relations Survey: Penn Schoen BerlandEmpirical Public Relations Survey: Penn Schoen Berland
Empirical Public Relations Survey: Penn Schoen Berland
 

More from PR Council

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next ApplicationPR Council
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy ProjectPR Council
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at CannesPR Council
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc SuccessPR Council
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015PR Council
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual DinnerPR Council
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...PR Council
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Council
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im CreativePR Council
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsPR Council
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment briefPR Council
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedPR Council
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than WordsPR Council
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Council
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Council
 
Capstrat: Open Office
Capstrat: Open OfficeCapstrat: Open Office
Capstrat: Open OfficePR Council
 

More from PR Council (20)

PRC Next Application
PRC Next ApplicationPRC Next Application
PRC Next Application
 
The News Literacy Project
The News Literacy ProjectThe News Literacy Project
The News Literacy Project
 
How to WIN at Cannes
How to WIN at CannesHow to WIN at Cannes
How to WIN at Cannes
 
PR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year InfographicPR Council's 2016 End of Year Infographic
PR Council's 2016 End of Year Infographic
 
Diversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource GuideDiversity Talks: Diversity & Inclusion Agency Resource Guide
Diversity Talks: Diversity & Inclusion Agency Resource Guide
 
Snap Inc Success
Snap Inc SuccessSnap Inc Success
Snap Inc Success
 
Key Trends in Social Media for 2015
Key Trends in Social Media for 2015Key Trends in Social Media for 2015
Key Trends in Social Media for 2015
 
Attending the 2015 Annual Dinner
Attending the 2015 Annual DinnerAttending the 2015 Annual Dinner
Attending the 2015 Annual Dinner
 
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...
 
PR Genome Series: Gamification of Research
PR Genome Series: Gamification of ResearchPR Genome Series: Gamification of Research
PR Genome Series: Gamification of Research
 
PR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in CommunicationsPR Genome Series: The Case For Design Thinking in Communications
PR Genome Series: The Case For Design Thinking in Communications
 
Trust Me, Im Creative
Trust Me, Im CreativeTrust Me, Im Creative
Trust Me, Im Creative
 
FOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for MillennialsFOMO for Marketers – How to Create Content for Millennials
FOMO for Marketers – How to Create Content for Millennials
 
2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief2015 us young lions competitions assignment brief
2015 us young lions competitions assignment brief
 
Futurecasting
FuturecastingFuturecasting
Futurecasting
 
Infographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, PresentedInfographics: Data, Sorted, Arranged, Presented
Infographics: Data, Sorted, Arranged, Presented
 
Images That Move You: More Than Words
Images That Move You: More Than WordsImages That Move You: More Than Words
Images That Move You: More Than Words
 
PR Genome: Seeing is Believing
PR Genome: Seeing is BelievingPR Genome: Seeing is Believing
PR Genome: Seeing is Believing
 
PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015PR Business Growth Opportunities in 2015
PR Business Growth Opportunities in 2015
 
Capstrat: Open Office
Capstrat: Open OfficeCapstrat: Open Office
Capstrat: Open Office
 

Recently uploaded

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 

Recently uploaded (20)

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 

PR Council Q4 2016 Quick Survey

  • 1. NOT CONCERNED CONCERNED 62% 33% CONCERNED/VERY CONCERNED NOT CONCERNED21% 77% PRCOUNCIL.NET BASED ON INPUT FROM AMERICA'S LEADING FIRMS Q4 2016 QUICK SURVEY FAKE NEWS PROJECT-BASED VS. AOR RELATIONSHIPS BUDGET CONSTRAINTS CLIENTS FAVORING SHORT-TERM PLANNING INCREASED COMPETITION Agencies have either experienced no change (43%) or an increase (48%) in the percentage of clients who prefer project-based over AOR relationships. RESPONDENTS ATTRIBUTE THIS CHANGE TO: 2016 VS. 2015 When asked to compare 2015 EOY headcount and revenue to 2016 EOY, the majority of respondents said headcount had increased and revenue was higher. SOCIAL MEDIA / DISTRIBUTION 54% CONTENT CREATION 21% EARNED MEDIA 15% Lack of adequate budget dedicated to measurement Clients not able to express a clear/ measurable objective Clients do not prioritize measurement Lack of available talent to oversee measurement programs How concerned do your clients appear to be about the fake news trend? Respondents say that fake news is not going to be a short-term issue and it weakens the credibility of our traditional media outlets (68%). However 62% of respondents feel that the PR industry should have a leading voice on fake news. WHAT PRESENTS THE GREATEST CHALLENGE TO YOUR FIRM'S MEASUREMENT PROGRAMS? CLIENT PROGRAMS MOST IMPACTED BY FAKE NEWS How concerned are you about the fake news trend?