The$Why$
The$How$
The$So$What?$
Of$asynchronous$video$
interviewing$
How$viasto$turned$
Deutsche$Telekom$
into$an$evangelist.$
That‘s$us...$
Stephan$Grabmeier$

Un@l$05/2013$$
Head$of$Innova@on$$
&$Culture$Ini@a@ves$

Today:$Innova@on$Evangelist$
$a...
The$$
Why$
?
$$

Let‘s$do$$
an$
experiment$
Marc-Stefan Brodbeck

12.05.11

7
$$

(Do)$you$
know$
these$
guys?$
Marc-Stefan Brodbeck

12.05.11

8
Larry%Ellison%

Lu%Guanqiu%

Net$Worth$$41b$$
#5$Forbes$List$

Net$Worth$$3.4$B$
#437$Forbes$List$

CEO$Oracle$
%
$
$

Cha...
$$

Now,$let‘s$$
have$a$look$
at$their$
CVs...$
Marc-Stefan Brodbeck

12.05.11

10
Larry%Ellison%
CEO$Oracle$
%

Lu%Guanqiu%

Wanxiang$Group$

René%Obermann%
Chairman of Executive
Board$

$
$

X
X

X
?

?
...
Would$$
they$have$
passed$$
your$CV$
screening?$

$$

Marc-Stefan Brodbeck

12.05.11

12
$$

Be$honest...$
Marc-Stefan Brodbeck

12.05.11

13
The$tools$you$use$$
determine$$
the$candidates$$
you$get
$$

Quality%

Efficiency$

Employer$Branding$
Marc-Stefan Brodbeck

12.05.11

15
The$how:$$
What$we$did$$
$

@$$
Deutsche$$
Telekom$AG$
$
We$used$
competencyb
based$
videointerviewing$
START UP! An international Graduate Program

5000

recruiting for

Our recruiting goals:

6 management board
divisions
Int...
During our evaluation period...

Invitations

many Evaluators

were involved

took part in
videointerview

7-10 minutes
pe...
Decision Rule

Above cut-off score

Assessment-Center
Exemplary$ques@on...$
Imagine you meet your
CEO in the elevator and
he asks you about your
opinion regarding the
current s...
Candidates$in$a$structured$process$
Evaluate$competenybbased$
The$So$What?$
Of$successful$candidates$in$AC$
would$have$been$missed$

without$videointerviewing$
A$closer$look$at$
personnel$
diagnos@cs$b$$
Evalua@on$
GENDER FAIRNESS
Variable
1 CV Score
2 AVI Score
3 Invitation to AC
4 Success in AC
5 Gender

1

2

3

4

,33**
,45**
0,28
...
Employer$Branding$
“(...) You should definitely go further with that way
of getting to know your applicants. (...) you hav...
If$you$seek$the$
right%talent$
You$have$to$
use$the$$
right%tool...$
Will$there$
s@ll$
be$
interviews$
in$2020?$
Definitely.$
But$
They$will$work$
completely$
different.$
Sara%%
Lindemann%

Stephan%%
Grabmeier%

Head$of$Business$&$
Client$Development$
@viasto$

Innova@on$Evangelist$
&$Busines...
HR Tech Europe: How Telekom Use Asynchronous Video Interviews To Enhance The Quality Of Their Recruitment
HR Tech Europe: How Telekom Use Asynchronous Video Interviews To Enhance The Quality Of Their Recruitment
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HR Tech Europe: How Telekom Use Asynchronous Video Interviews To Enhance The Quality Of Their Recruitment

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HR Tech Europe: How Telekom Use Asynchronous Video Interviews To Enhance The Quality Of Their Recruitment

  1. 1. The$Why$ The$How$ The$So$What?$ Of$asynchronous$video$ interviewing$
  2. 2. How$viasto$turned$ Deutsche$Telekom$ into$an$evangelist.$
  3. 3. That‘s$us...$ Stephan$Grabmeier$ Un@l$05/2013$$ Head$of$Innova@on$$ &$Culture$Ini@a@ves$ Today:$Innova@on$Evangelist$ $and$Business$Angel$@viasto$ Sara$Lindemann$ $ Occupa@onal$Psychologist$&$ Consultant$for$Management$ Diagnos@cs$ $ Today:$Business$&$Client$ Development$@viasto$
  4. 4. The$$ Why$
  5. 5. ?
  6. 6. $$ Let‘s$do$$ an$ experiment$ Marc-Stefan Brodbeck 12.05.11 7
  7. 7. $$ (Do)$you$ know$ these$ guys?$ Marc-Stefan Brodbeck 12.05.11 8
  8. 8. Larry%Ellison% Lu%Guanqiu% Net$Worth$$41b$$ #5$Forbes$List$ Net$Worth$$3.4$B$ #437$Forbes$List$ CEO$Oracle$ % $ $ Chairman$of$BoD$ Wanxiang$Group$% René%Obermann% Chairman$of$Execu@ve$ Board$at$Deutsche$ Telekom$AG$$ $ $
  9. 9. $$ Now,$let‘s$$ have$a$look$ at$their$ CVs...$ Marc-Stefan Brodbeck 12.05.11 10
  10. 10. Larry%Ellison% CEO$Oracle$ % Lu%Guanqiu% Wanxiang$Group$ René%Obermann% Chairman of Executive Board$ $ $ X X X ? ? !$Dropped$out$of$ !$Dropped$out$of$school$ !$Didn‘t$finish$his$ !%Never$obtained$any$ !%Original$profession:$ !%Highest$degree:$ unversity$twice$$ university$degree$ at$15$ Ironsmith$$ studies...$ appren@ceship$as$an$ industrial$clerk$
  11. 11. Would$$ they$have$ passed$$ your$CV$ screening?$ $$ Marc-Stefan Brodbeck 12.05.11 12
  12. 12. $$ Be$honest...$ Marc-Stefan Brodbeck 12.05.11 13
  13. 13. The$tools$you$use$$ determine$$ the$candidates$$ you$get
  14. 14. $$ Quality% Efficiency$ Employer$Branding$ Marc-Stefan Brodbeck 12.05.11 15
  15. 15. The$how:$$ What$we$did$$ $ @$$ Deutsche$$ Telekom$AG$ $
  16. 16. We$used$ competencyb based$ videointerviewing$
  17. 17. START UP! An international Graduate Program 5000 recruiting for Our recruiting goals: 6 management board divisions International graduates Applications per year HR Chairman of Board Germany We‘re looking for: 50 Vacancies 1% DRC Hiring rate Finance women T-Systems Top Graduates with outstanding personalities
  18. 18. During our evaluation period... Invitations many Evaluators were involved took part in videointerview 7-10 minutes per candidate
  19. 19. Decision Rule Above cut-off score Assessment-Center
  20. 20. Exemplary$ques@on...$ Imagine you meet your CEO in the elevator and he asks you about your opinion regarding the current strategic goals of the company ... What would you tell him?
  21. 21. Candidates$in$a$structured$process$
  22. 22. Evaluate$competenybbased$
  23. 23. The$So$What?$
  24. 24. Of$successful$candidates$in$AC$ would$have$been$missed$ without$videointerviewing$
  25. 25. A$closer$look$at$ personnel$ diagnos@cs$b$$ Evalua@on$
  26. 26. GENDER FAIRNESS Variable 1 CV Score 2 AVI Score 3 Invitation to AC 4 Success in AC 5 Gender 1 2 3 4 ,33** ,45** 0,28 0,14 ,67** 0,26 0,02 n.v. -0,08 5 0,01 N=123 !  competency-based !  fair
  27. 27. Employer$Branding$ “(...) You should definitely go further with that way of getting to know your applicants. (...) you have a special innovative approach in my mind.“ Candidate‘s feedback after video interview$$ Positive feedback 1 critical feedback Improved image
  28. 28. If$you$seek$the$ right%talent$ You$have$to$ use$the$$ right%tool...$
  29. 29. Will$there$ s@ll$ be$ interviews$ in$2020?$
  30. 30. Definitely.$
  31. 31. But$ They$will$work$ completely$ different.$
  32. 32. Sara%% Lindemann% Stephan%% Grabmeier% Head$of$Business$&$ Client$Development$ @viasto$ Innova@on$Evangelist$ &$Business$Angel$ @viasto$ % $ $ $ $ Stephan.Grabmeier@innova@on Sara.Lindemann@viasto.com$ bevangelists.com$ $ $ $ $ Some%of%our% clients...$

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