Content Marketing Ideas - 6 Types of Content That Work. Great blogging ideas for your business.

1. 6 Types of Content
That Work
Content
Marketing Ideas
@WeAreContinuum

2. Thinking Of
Content Ideas Is An
Active Process
Rinse and repeat content can
become too formulaic and
readers will lose interest

3. 1. Lists
● Readers love content in the form of a list
● Offer shorter bite-sized pieces of easily digestible
information
● Example
o The top 5 apps for Social Media Management
o 7 things you never knew about SEO
● Readers know exactly what to expect from the headline
● Visually appealing and scannable
● Attention span is short - Grab it quickly
● Make sure your content is short and punchy

4. 2. Reviews
● Build trust with your audience.
● Take the time out of researching new products
for your readers
● The will begin to value your opinion and
regularly return for more
● This will also help build your reputation as an
expert and a go-to source of quality
information

5. 3. Give Your Opinion
● Give your point of view on industry trends and changes
● Show your company personality and values
● Show that you are keeping current and up to date
● Steer clear of controversy or be prepared to debate your
point of view

6. ● If you attend industry events create quick and easy pieces of
content.
● Interview someone of note at the event and present this as:
o A written article
o A podcast or a video
● Create articles with images and reviews of your favorite parts
of the event.
● Share this blog content on your Social Media
o Mention organisers’ @names event #hashtag
o Increases chance of content being shared.
4. Events Round Up

7. 5. Images
● A picture paints a thousand words
● Reader's attention are drawn to images quickly
● They look at images more than any other type of content on a
page.
● Create good quality images as part of your content creation
strategy and you will be rewarded.
● Name your images with relevant keywords and include an ‘alt’
description to help search engines index them.
● Invite readers to caption your images to create higher
engagement.

8. 6. How To / Demonstrations
● Share your knowledge and expertise on a subject
matter
● Everyone loves to learn new things from others
● Demonstrate practical tips on your chosen subject
● Can be written content with lots of accompanying
images or as a video post
● Experiment with different content and see what your
readers enjoy most

9. Mix It Up
● Try different things so your readers will not become
bored
● Ask your what they would like to see next -
encourage engagement
● Make it entertaining and informative leaving readers
wanting more

10. @WeAreContinuum