#CU11: Leading Change in Nonprofit Technology: CU11 Keynote Presentation by Holly Ross
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This is the keynote presentation by Holly Ross at the Connecting Up 2011 conference.
![Can Technology Change the World? The fact is that if positively changing peoples’ lives and condition in [their] community was directly correlated to the number of nonprofits in this country, we would have made a hell of a lot more progress over the last 10 years than we did. Brian Gallagher, United Way](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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#CU11: Leading Change in Nonprofit Technology: CU11 Keynote Presentation by Holly Ross
- 1. LEADING CHANGE: Top Trends and How to Lead Your Organization Through Them
- 2. Can Technology Change the World? The fact is that if positively changing peoples’ lives and condition in [their] community was directly correlated to the number of nonprofits in this country, we would have made a hell of a lot more progress over the last 10 years than we did. Brian Gallagher, United Way
- 3. Yes, It Can
- 4. LET GO cloud
- 6. Get Over It. - Mari Blacker
- 7. What is Cloud Computing? CREATES EFFICIENCIES LEVELS THE PLAYING FIELD RESPONSIVE VENDORS GOOD FOR THE EARTH http://www.flickr.com/photos/michaelmarlatt/3151591960/
- 13. Shared & Metered
- 14. Delivered Via the Internet
- 16. LET GO: Move to the Cloud
- 17. LET GO: Move to the Cloud
- 18. LET GO: Move to the Cloud
- 20. MOTIVATE social
- 25. Motivate: Get Social Average number of content pieces a Facebook user creates each month 90
- 26. Motivate: Get Social Number of minutes spent per month on Facebook (in billions) 700
- 27. Motivate: Get Social Average number of tweets per day (in millions 140
- 31. MOTIVATE: Get Social Brand Management
- 35. COLLABORATE data
- 36. COLLABORATE: Set Your Data Free
- 37. COLLABOATE: Set Your Data Free
- 38. COLLABORATE: Set Your Data Free
- 39. COLLABORATE: Set Your Data Free
- 40. COLLABORATE: Set Your Data Free
- 41. COLLABORATE: Set Your Data Free
- 42. COLLABORATE: Set Your Data Free
- 43. COLLABORATE: Set Your Data Free
- 44. COLLABORATE: Set Your Data Free
- 45. COLLABORATE: Set Your Data Free
- 46. COLLABORATE: Set Your Data Free
Editor's Notes
- How long have you been in this field of work? Raise your hand if you’ve been doing this work for 5 years. Keep them raised if you’ve been doing it for 10 years. 20 years? Now raise your hand if, in all the time you’ve been doing this work, you feel like you’re closer to the solution than when you started.
- Credit – Ed Granger-Happ, Save the Children Explain pyramid – where does your tech staff spend most of their time? If we are going to move our Technology investments- staff, time, and money-toward actually meeting our mission, we’re going to have to think about how we get things done a little bit differently. That means change. Raise your hand if you love change. Exactly. For most of us change is extremely uncomfortable. And time consuming. Part of getting a lot of good work done is knowing exactly how you will do it! But I promise, a little discomfort will have a good long-term payoff for you. All you have to do is, in the immortal words of my mother in law…
- so let’s take a look at why the cloud is worth all this trouble.
- Flickr Photo by MichaelMarriatt: http://www.flickr.com/photos/michaelmarlatt/3151591960/ In every way, cloud computing helps you align your interests toward the top of that pyramid.
- Cloud Image: http://www.flickr.com/photos/kky/704056791/sizes/o/ The Gartner definition of the cloud. Let’s break it down.
- Flickr Photo by Air Force One: http://www.flickr.com/photos/airforceone/3386944539/ How many of you run your own email servers? Your own web server? Application servers? File servers? It's service based, so consumer concerns are abstracted from provider concerns. The analogy the Gartner analyst used was electricity: As consumers, we don't worry about how electricity gets to our light switch, we just worry about flipping the switch effectively. Installing and maintaining your own servers is a pain. Certainly, your, email, calendar, etc. are mission critical for your organization. If they go down, you go down. But if you don’t have to invest so much time in maintaining those systems, you’re free to think about uses of technology higher up on the pyramid. The ability to just turn on your computer to get and share the information you need that cloud services apart from software.
- We can get our e-mail on any browser, anywhere, at any time. And the only technical skills required to get this e-mail working across an entire organization, is the ability to fill out the web form.
- The cloud empowers real-time conversation with our donors volunteers, clients, and supporters with no technical knowledge or infrastructure on our end.
- Flickr Photo by http://www.flickr.com/photos/curiouslee/4270822970/ 2. The Cloud is scalable and elastic. It's easy for cloud providers to add lots of capacity quickly (or scale up). It's also easy for them to add or remove capacity as need for each client, independently (elasticity). When crises hit or opportunities arise, it places great demands on all of your resources, including your technology. Your website may be flooded with traffic. You can receive thousands more e-mails than usual. Online donations may flood in at an unprecedented rate. If you are managing your own infrastructure - server, databases, etc.-you’re going to invest a lot of time making sure that your infrastructure can keep pace with the demand. In the cloud, your vendors are scaling for you, are better at it, and faster than you could be. And, when the need for excess capacity is over you can scale back down. That’s what makes it elastic. The cloud was used to raise money and manage volunteer inquiries for Haiti: 3200 donations for over 400K raised within salesforce.com ’s community via an online fundraising site and viral marketing and thousands of inbound volunteer inquiries managed by salesforce.com users by way of “web-to-case” forms.
- Photo:http://www.flickr.com/photos/crawfishpie/489798683/ 3. Cloud services are shared. This is one of the main differences between the cloud and Application Service Providers (ASPs). Sharing allows economies of scale: upgrades, updates, and service improvements are as easy to deliver to 1,000 clients as to 1. Again, you’re spending less time at the bottom of the pyramid. 4. Cloud services are metered by use. Payment is determined by use -- seats, storage, whatever. You're not really paying for the software or the space, you're paying for how much you use it. Just like a public utility. When the provider upgrades the pipes, everyone on the platform benefits. And, you only pay for what you use.
- But Here’s a Cloud Gets Really Good. Everything we talked about so far is about building efficiencies in your organization-making it easier for you to get more done, and spend less time at the bottom of the pyramid. And yes it’s important for organizations to be efficient. But we’re living in a different world with different opportunities and different threats now. We have to respond in new ways which means that we need technologies that will allow us to do that. If your most important applications can be accessed over the Internet what does that mean in a world filled with these? What does that mean for your staff? What does that mean for your stakeholders?
- Credit – Ed Granger-Happ, Save the Children It means you can spend a lot more time contemplating the top of the pyramid, a lot more time using technology to meet your mission rather than support it.
- Cloud technologies give us tools to make better decisions whether we are in the boardroom, or in the field.
- In the cloud, we can register people for our training classes wherever they are held – in a gym, a satellite office, or at HQ. And, anyone can find those attendees from any location at any time.
- in the cloud our software plays nicely with one another. We spend less time moving data from one place to the next.
- Credit – Ed Granger-Happ, Save the Children In short, the cloud helps you spend more time meeting your mission.
- Hug Flickr Photo: http://www.flickr.com/photos/clover_1/4861811309/sizes/l/in/photostream/ Dandelion Flickr Photo: http://www.flickr.com/photos/courosa/3708151311/sizes/l/in/photostream/ Almost everything we do as human beings is driven by the need to be social, to make emotional connections. That’s certainly what our work is about. That has been the constant. We do this work because we care about the people in our communities. People support our work because they care about their communities. Doing and supporting the work is a way for us to communicate that emotion, share it with others, and get them engaged.
- Flickr Photo: http://www.flickr.com/photos/ben_grey/4582294721/sizes/l/in/photostream/ Social happens because we share. It’s those bits and pieces that we share with one another – the restaurant reviews, pictures of cousins, relationship status – those keep us connected in meaningful ways. That’s why social media is so compelling. It allows all of to share, be heard, and be a part of other people’s lives. Although, let’s face it. Who hasn’t thought, at least once, that there’s a not so fine line between sharing...
- Source: http://facebookovershare.wordpress.com/page/2/ … and oversharing.
- But I still contend, that among all the silly status updates, there’s something very important going on here.
- Source: http://www.facebook.com/press/info.php?statistics
- Source: http://www.facebook.com/press/info.php?statistics
- Source: http://www.huffingtonpost.com/2011/03/14/twitter-user-statistics_n_835581.html
- Source: http://www.causes.com/about We’re raising money through social media. Causes, arguably the biggest fundraising app for Facebook, has raised over $30 million for over 25,000 nonprofits. Sure, that’s only about $1200 per nonprofit, but the signs are there. People are in fact making it happen.
- Source: twitter.com/tudiabetes We use these tools to build real community. Look at all the ways Manny is making and strengthening connections through his Twitter account.
- Flickr photo: http://www.flickr.com/photos/takver/5415216249/sizes/l/in/photostream/ And, like all communications technology, it’s played an important role in making revolution.
- But none of these things happen in the social space because of careful brand management . They don’t happen because we so carefully craft our message and send it out into the world.
- Flickr photo: http://www.flickr.com/photos/ausnahmezustand/4752989186/
- Transparency: http://www.flickr.com/photos/blancetbella/3088594453/sizes/l/ Authenticity: http://www.flickr.com/photos/patricklanigan/4182902199/ Reciprocity: http://www.flickr.com/photos/67769880@N00/3262094857/sizes/l/in/photostream/ What motivates people isn’t
- How many of you are engaged in collaboration right now? How many of you got grant money that required a collaboration? Funders love it, this economy almost demands it, and it’s actually good for us! You can’t end hunger by feeding people. You end hunger by making sure that people a) are fed b) can feed themselves. This requires that organizations with particular specialties work together to deliver services across their client bases in a cohesive way. That requires collaboration. And increasingly, we’re seeing departments WITHIN organizations feeling the collaborative vibe. The introduction of social media to the marketing mix has really started to blur the line between marketing, program and fundraising. Several large organizations are rethinking their org chart and placing marketing people within different departments. And we see hundreds more holding many more cross-departmental meetings.
- Flickr photo: http://www.flickr.com/photos/manzabar/161450241/sizes/z/in/photostream/ There are a lot of stumbling blocks to sharing and collaboration. Most of them require a psychologist to discuss properly, right? Because the hardest part about collaborating Is finding the will and the trust to do it. However, just a few short years ago, you could want collaboration like crazy and it still wouldn’t have been very possible in many ways. That’s because just a few short years ago, the actual act of collaborating was much harder. You had to get people in a room with flip charts and markers. You had to get your IT guy to write the query to get the data that you had to burn on to a CD. You had to wade through 10,000 track changes on a word doc and never really know what the latest draft ACTUALLY looked like. Technology has made that part of collaborating MUCH easier. Where there is a will, there is now a way. And we’re seeing much more collaboration in return. We can use wikis or online apps like Google Docs or Microsoft Live to share draft documents, share our resources, etc. And it’s all much more manageable than before. The data in our systems can get out MUCH easier, and we can send it other places via the magic of the interwebs. Unified and mobile communications means that we can all meet together, from every corner of the world, in pretty meaningful ways. But there are downsides. Collaboration tends to drive up email and other e-communications exponentially. That doesn’t help our information overload. And there are security risks. The more people that you let through the front gate, the more likely something bad will happen. Wikis are not secure (ish). Are they safer than Twitter? Probably. Are they as easy to secure as paper? No. But then again, you’re probably not really securing your important papers well enough either.
- Technology has made that part of collaborating MUCH easier. Where there is a will, there is now a way. And we’re seeing much more collaboration in return. We can use wikis or online apps like Google Docs or Microsoft Live to share draft documents, share our resources, etc. And it’s all much more manageable than before. The data in our systems can get out MUCH easier, and we can send it other places via the magic of the interwebs. Unified and mobile communications means that we can all meet together, from every corner of the world, in pretty meaningful ways. But there are downsides. Collaboration tends to drive up email and other e-communications exponentially. That doesn’t help our information overload. And there are security risks. The more people that you let through the front gate, the more likely something bad will happen. Wikis are not secure (ish). Are they safer than Twitter? Probably. Are they as easy to secure as paper? No. But then again, you’re probably not really securing your important papers well enough either.
- Webconference Flickr photo: http://www.flickr.com/photos/tessawatson/446276065/ iPhone Flickr photo: http://www.flickr.com/photos/kengo/5305464735/sizes/l/in/photostream/ Unified and mobile communications means that we can all meet together, from every corner of the world, in pretty meaningful ways. But there are downsides. Collaboration tends to drive up email and other e-communications exponentially. That doesn’t help our information overload. And there are security risks. The more people that you let through the front gate, the more likely something bad will happen. Online docs are not secure (ish). Are they safer than Twitter? Probably. Are they as easy to secure as paper? No. But then again, you’re probably not really securing your important papers well enough either.
- One thing I want to stress here is that data is our most important asset. All by itself our data paints a picture of where we are – like in this dashboard. It’s the stuff that tells us how we’re doing and what we need to keep working at. In short, it helps us understand our own work better.
- Site: Everyblock.com Use data to contextualize your work.
- Source: Information is Beautiful Use Data to Tell Stories for our stakeholders
- Source: http://www.visitmix.com/work/descry/theobesityepidemic/ Use Data to Tell Stories for our stakeholders
- Source: http://countysinrankings.org/ Use Data to Tell Stories for our stakeholders
- Source: http://countysinrankings.org/ Use Data to Tell Stories for our stakeholders
- Source: data.worldbank.gov
- Source: http://www.austinfoodbank.org/hunger-is-unacceptable/hunger-maps.html
- How many of you are engaged in collaboration right now? How many of you got grant money that required a collaboration? Funders love it, this economy almost demands it, and it’s actually good for us! You can’t end hunger by feeding people. You end hunger by making sure that people a) are fed b) can feed themselves. This requires that organizations with particular specialties work together to deliver services across their client bases in a cohesive way. That requires collaboration. And increasingly, we’re seeing departments WITHIN organizations feeling the collaborative vibe. The introduction of social media to the marketing mix has really started to blur the line between marketing, program and fundraising. Several large organizations are rethinking their org chart and placing marketing people within different departments. And we see hundreds more holding many more cross-departmental meetings.
- Photo:http://innovation.hindustantimes.com/assets_c/2010/06/godreg1-thumb-600xauto-307.jpg Any guesses what this is?
- Image: http://www.indicus.net/Newsletter/images/dec-india-map.JPG 5,000 to 8,000 rupees a month ($125 to $200) Single room dwellings with up to 5 or 6 people No refrigerators of their own: communal if lucky, usually second hand
- Photo: http://www.flickr.com/photos/for_tea_too/2432486237/sizes/l/in/photostream/ Other companies entering the market tended to design this. Their approach to the low-income market was to focus on price alone. How can we make a product cheap enough to make is affordable for the low-end of the market?
- Photo: http://www.flickr.com/photos/milaap/4681736928/sizes/l/in/photostream/ Godrej – Chotukool. 1.5 by 2 feet, 43 liters Top-opening design keeps cool air in longer Size and interior are designed for the kinds of items people wanted to store – just a few things at a time, not a week’s worth of groceries Has only 20 parts, instead of 200. No coolant, cooling tools or compressor. It runs off the same kind of fan that keeps your computer cool, which means that it can also run on a battery when the power goes out, as it frequently does. It’s the right size It’s portable It meets power needs No other refrigerator on the market does that. Of course, I am not suggesting that you get into the business of refrigerator design. But I am asking you to re-imagine solutions to the problems we are all trying to solve and use technology to meet those needs. Don’t accept the status quo – for anything.
- Source: http://rucksack.iava.org/
- Source: DoSomething.org
- Now is not the time to be scared. Now is the time to leap forward and try things we never thought we could. Because things we never thought possible are becoming just that.