Never Say Media - Video Distribution Services and Prices 2013
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Never Say Media - Video Distribution Services and Prices 2013

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Never Say Media is a leading global seeding agency. In 10 years of experience we have implemented 200 campaigns worldwide, generating over 1 billion views.

Never Say Media is a leading global seeding agency. In 10 years of experience we have implemented 200 campaigns worldwide, generating over 1 billion views.

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Never Say Media - Video Distribution Services and Prices 2013 Presentation Transcript

  • 1. CLIENT: TEDX BOLOGNABRAND:CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILERREFERENCE: INITIAL SEEDING REPORTDATE: 21ST SEPTEMBER 2012
  • 2. Who we areNever Say Media is a leading global seeding and video distribution agency.In 10 years of experience we have implemented over 200 campaigns worldwide, generating over 1billion views.
  • 3. Our officesSLondon, United Kingdom - main officeOversees activities over uk, eu andasiaStaff – 30 peopleBarcelona, spainOversees activities in spanish andlatin american markets (includingbrazil)Staff – 17 peoplea ULos angeles, united statesOversees activities in the americanmarketStaff – 20 peopleOMilan, ItalyOversees activities in the italianmarketStaff – 10 people
  • 4. Main contactsClaudio brannoCo – founder and strategic directorclaudio@neversaymedia.comhttp://www.linkedin.com/profile/view?id=36319700Vincenzo CastrogiovanniCo – founder and operations directorvincenzo@neversaymedia.comhttp://www.linkedin.com/profile/view?id=16340971
  • 5. credentialsIve no hesitation in recommending and endorsing Never Say Media as a perfect solution to achieve earned media success, leveragingcontent and conversations across their impressive network of distribution points.Never say media team are by far the most professional, reliable, effective and enjoyable people Ive had the pleasure to work with sofar.theyve continually over delivered on the targets Ive set. the views, interactions and engagements theyve generated have been spot onfor my target audience, and the traffic has been organic and highly credible. not something Ive been able to rely upon by othervendors.Never Say Media have a great team. Their size means that they give me and my teams a very dedicated service. We need something, weneed a report, we need feedback, we need suggestions - and they do it. Fast, agile, reliable and professional. Theyre a pleasure to workwith and to recommend.Jez jowett. Global vp, digital and social media, havas sports and entertainment.Email: jez.jowett@havas-se.comhttp://www.linkedin.com/profile/view?id=7565925
  • 6. credentialsNever Say Media has always over-delivered. As well as strong view counts, Ive seen high levels of blogcoverage and social engagement proving that, differently from some other seeding companies, were seeingreal people being properly targeted. With clear analytics and reporting, Ive been able to see how theyveexceeded the brief.Caspar mason. Former creative planner at pd3 uk, actually employed as creative strategist at jack morton,london, ukEmail: Caspar_Mason@jackmorton.co.ukhttp://www.linkedin.com/in/casparmason
  • 7. credentialswere really really happy with the results so a big thank you to the team at NEVER SAY MEDIA for all the hardwork. 85,000 views on YouTube was far higher than our target so were really pleased with the results forboth the views and coverage we got with the major forums. Sam Werge. Producer. Analogfolk, sydney, australia.Email: sam.werge@analogfolk.com.auhttp://www.linkedin.com/profile/view?id=97068537
  • 8. Our clients
  • 9. CLIENT: TEDX BOLOGNABRAND:CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILERREFERENCE: INITIAL SEEDING REPORTDATE: 21ST SEPTEMBER 2012Video distribution services 2013
  • 10. Our servicesNever Say Media offers a first class service of online video distribution (Youtube), at global level,through a highly competitive CPV system, and uses high quality distribution platforms that, not onlyguarantees considerable effectiveness and efficiency of the campaign, but helps the triggering ofengagement and participation processes which represents the base of the viral mechanic.Our strategic offering is composed by the following services.Ad networkOnline pr/blog outreachMonitoring/tracking/reporting
  • 11. Ad networkDistribution of the content over our proprietary ad network, composed by premium gaming apps, facebook appsand mobile apps. The videos are distributed over the ad platform and users are invited to view and share them inexchange of tokens/credits to be used over the gaming apps themselves.This system guarantees extreme precision in the targeting, both from demographic and geographic point of view,triggering the viral distribution of the video and keeping a high rate of daily views over the duration of thecampaign.Everything happens under a complete transparency policy to guarantee the brand safety of our clients.sampleshttp://apps.facebook.com/topelevenhttp://apps.facebook.com/baseballheroeshttp://apps.facebook.com/millionairecityhttp://apps.facebook.com/dragoncity
  • 12. Ad network
  • 13. Ad network
  • 14. Ad network
  • 15. Ad network
  • 16. Ad network
  • 17. Online pr/blog outreachOnline PR and Editorial submission of the video campaigns to our extensive network of blogs and onlineinfluencers. The specific URL of the video is submitted to bloggers and influencers through an informal email,which also contains relevant campaign information, inviting them to post and comment it on their blogs andsocial network profiles, with the aim of triggering the viral mechanic among their readers/followers.Bloggers are selected depending on the areas of interest of the campaign, which are determined by the brand,product category, and by potential collateral areas which may be involved by the creativity.
  • 18. Online pr/blog outreach
  • 19. Monitoring/tracking/reportingCampaigns and their performance over Youtube and Social networks are constantlymonitored by our team of experts, and reports about the activity and resultsachieved are delivered on weekly basis, in order to give a frequent overview of thedevelopment of the campaign.
  • 20. KPI’sViews development over campaign period
  • 21. KPI’sGeo analysis
  • 22. KPI’sDetails of coverage on blogs and social networks
  • 23. CLIENT: TEDX BOLOGNABRAND:CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILERREFERENCE: INITIAL SEEDING REPORTDATE: 21ST SEPTEMBER 2012pricing
  • 24. pricing
  • 25. CLIENT: TEDX BOLOGNABRAND:CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILERREFERENCE: INITIAL SEEDING REPORTDATE: 21ST SEPTEMBER 2012Case studies
  • 26. Diesel XXXCLIENT: DieselCAMPAIGN: Diesel XXXNSM INVOLVEMENT: VIDEO distributionTARGET MARKETS: World WideGUARANTEED VIEWS: 3,000,000VIEWS DELIVERED: 21 Millions +OVERDELIVERY: IncalculableBLOG POSTS: 800+FACEBOOK SHARES: IncalculableFACEBOOK LIKES: IncalculableFACEBOOK COMMENTS: Over 100,000TWEETS: Over 100,000 Video URLhttp://www.break.com/index/sfw-porn-clips.html
  • 27. Samsung LED SheepCLIENT: Samsung ElectronicsCAMPAIGN: Led SheepNSM INVOLVEMENT: VIDEO distributionTARGET MARKETS: World WideGUARANTEED VIEWS: 1,000,000VIEWS DELIVERED: 16 Millions +OVERDELIVERY: IncalculableBLOG POSTS: 600+FACEBOOK SHARES: 231,312 +FACEBOOK LIKES: 160,084 +FACEBOOK COMMENTS: 157,237 +TWEETS: 29,124 + Video URL:http://www.youtube.com/watch?v=D2FX9rviEhw
  • 28. Samsung Dancing GirlCLIENT: Samsung ElectronicsCAMPAIGN: Samsung Galaxy – Dancing GirlNSM INVOLVEMENT: VIDEO distributionTARGET MARKETS: World WideGUARANTEED VIEWS: 800,000VIEWS DELIVERED: 5,499,000OVERDELIVERY: 687%BLOG POSTS: 319FACEBOOK SHARES: 85,304FACEBOOK LIKES: 85,372FACEBOOK COMMENTS: 61,028TWEETS: 27,570 Video URL:http://www.youtube.com/watch?v=lK7IzfLmyco
  • 29. Westfield 100 Century DanceCLIENT: WestfieldCAMPAIGN: 100 Century DanceNSM INVOLVEMENT: VIDEO DistributionTARGET MARKETS: United KingdomGUARANTEED VIEWS: 800,000VIEWS DELIVERED: 3,900,000OVERDELIVERY: 487%BLOG POSTS: 430FACEBOOK SHARES: 176,560FACEBOOK LIKES: 249,686FACEBOOK COMMENTS: 99,760TWEETS: 69,299 Video URL:http://www.youtube.com/watch?v=7JxfgId3XTs
  • 30. Ecotricity Collapsing TowersCLIENT: ecotricityCAMPAIGN: collapsing towersNSM INVOLVEMENT: VIDEO DistributionTARGET MARKETS: United KingdomGUARANTEED VIEWS: 200,000VIEWS DELIVERED: 2,157,000OVERDELIVERY: 1,078%BLOG POSTS: 713FACEBOOK LIKES: 1,300TWEETS: 6,997Video URL:http://www.youtube.com/watch?v=ggg3C87UVCY
  • 31. AXE “Carrera de Globos”CLIENT: AXECAMPAIGN: Carrera de globosNSM INVOLVEMENT: VIDEO DistributionTARGET MARKETS: Argentina, MexicoGUARANTEED VIEWS: 300,000VIEWS DELIVERED: 533,827OVERDELIVERY: 78%BLOG POSTS: 136FACEBOOK shares: 832TWEETS: 287Video URL:http://www.youtube.com/watch?v=go1rdM5P6cU
  • 32. Atrapalo “adeu barcelona”CLIENT: ATRAPALOCAMPAIGN: ADEU BARCELONANSM INVOLVEMENT: VIDEO DistributionTARGET MARKETS: SPAINGUARANTEED VIEWS: 200,000VIEWS DELIVERED: 580,000OVERDELIVERY: 189%BLOG POSTS: 247FACEBOOK SHARES: 50,349FACEBOOK LIKES: 21,179FACEBOOK COMMENTS:13,984TWEETS: 2,361 Video URL:http://www.youtube.com/watch?v=zEpo4gExLT8
  • 33. Samsung BluetoothCLIENT: SAMSUNG TECHNOLOGYCAMPAIGN: BLUETOOTH / REDNECK HUNTERNSM INVOLVEMENT: VIDEO SEEDINGTARGET MARKETS: UK, FRANCE, GERMANY,ITALY, SPAINGUARANTEED VIEWS: 300,000VIEWS DELIVERED: 730,000OVERDELIVERY: 143.5%BLOG POSTS: 212FACEBOOK SHARES: 1,864Video URL:http://www.youtube.com/watch?v=oRuXBxuEanY
  • 34. Jumpers Unbreakable jayCLIENT: JUMPER’SCAMPAIGN: UNBREAKABLE JAYNSM INVOLVEMENT: VIDEO SEEDINGTARGET MARKETS: ITALYGUARANTEED VIEWS: 200,000VIEWS DELIVERED: 445,000OVERDELIVERY: 123%BLOG POSTS: 73FACEBOOK SHARES: 38,879Video URL:http://www.youtube.com/watch?v=ED86oS07MfI
  • 35. Vodafone 1 CentCLIENT: VODAFONECAMPAIGN: 1 CENTNSM INVOLVEMENT: VIDEO SEEDINGTARGET MARKETS: ITALYGUARANTEED VIEWS: 300,000VIEWS DELIVERED: 713,000OVERDELIVERY: 138%BLOG POSTS: 70FACEBOOK SHARES: 9,837TWEETS: 630Video URL:http://www.youtube.com/watch?v=6jmZs3byARI
  • 36. Vodafone Smartphone dominoCLIENT: VODAFONECAMPAIGN: SMARTPHONE DOMINO MACHINENSM INVOLVEMENT: VIDEO SEEDINGTARGET MARKETS: ITALYGUARANTEED VIEWS: 500,000VIEWS DELIVERED: 1,121,858OVERDELIVERY: 124%BLOG POSTS: 247FACEBOOK SHARES: 34,298FACEBOOK LIKES: 8,973FACEBOOK COMMENTS: 7,605TWEETS: 1,780 Video URL:http://www.youtube.com/watch?v=jvridy2d6uk