Buying Signals: The Key to Social Media Sales with You Mon Tsang
The hardest part of social media marketing is knowing who's ready to buy - unless you can spot Buying Signals, the tweets that identify your potential customers. You Mon shares his insights on identifying buying signals for effective social selling through keyword research and listening programs. He'll preview some exciting new features to Vocus Marketing Suite to help you separate the signal from the noise and optimize your content and social media activity to convert conversations into revenue. This webinar will help you: Turn social media into a quality lead stream for your business Provide better customer care through a listening program Use keywords to find the right buying signals and hone in on people ready to buy About the Speaker: You Mon Tsang is SVP of Products at Vocus, managing the production of new software features. A serial entrepreneur, he founded Biz360, a market intelligence and analytics company, and Engine 140, a social marketing company that uses content analysis to help businesses manage and optimize their social media activity. To hear the audio for the webinar, access it here: http://prsoftware.vocus.com/BuyingSignals?source=SM
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Buying Signals: The Key to Social Media Sales with You Mon Tsang
- 1. Buying Signals The Key to Social Media Sales You Mon Tsang, SVP Products, Vocus
- 2. In Less Than 15 Years…
- 3. We Live In Public
- 4. A Buying Signal is a signal from a potential customer that shows an intent to buy a product or service
- 5. What Used to Buying Signals? STORE VISIT BANNER CLICK SEARCH AND CLICK
- 8. YES, and the Obvious Demographic Shift 75% aged 18 to 49 on social 95% aged 12 to 17 active online * 2012 Pew Research Center’s Internet and American Life Project
- 9. The Impact of Online 80% of customers do online research before buying in-store * PricewaterhouseCoopers 2012
- 10. The Impact of Social 64% of Social Media users said that social had influence on buying decisions * Edison Research, June 2012
- 11. Dissecting the Buying Signal
- 12. When in the Buy Cycle? o Positive Event Driven (Pre-Buy) • Wedding, Pregnancy, Graduation, Trade Shows, Major Events
- 13. When in the Buy Cycle? o Negative Event Driven (Pre-Buy) • Theft, Loss
- 14. When in the Buy Cycle? o Early in the Cycle • Desire, Seeking Solution
- 15. When in the Buy Cycle? o Research Phase • Fact Check, Advice, Brainstorming, Recommend
- 16. When in the Buy Cycle? o Active • Shopping , Referral
- 17. Buying Signals: Customer Example “Buying Signals introduces us to new customers who are looking specifically for the types of products we provide…many of the people we connected with said they would try our products. Thanks, Vocus!"
- 18. Buying Signals: Customer Example “Buying Signals is a valuable tool for quickly recognizing potential leads and reaching out to them. It helped us start real conversations with potential customers who were looking to purchase or searching for answers to questions.”
- 19. Buying Signals: Customer Example “Buying Signals is an incredibly easy way to find people who are looking for your services in real time.”
- 20. Ready to Start?
- 21. How to configure? o Find your keywords o Try a few “signal words” • “Does anyone…” • “I am looking for…”
- 22. How to Configure in Vocus Marketing Suite?
- 24. Best Practices for Responding
- 25. Best Practices For Responding o Get to know the Twitterer you’re talking to… before you start the conversation.
- 26. Best Practices For Responding o To promote or help? Err on soft touch
- 27. Best Practices For Responding o Incentivize! @FUTUREFANOFMINE Use 15% off Coupon Code: HELLO2U
- 28. Best Practices For Responding o Does this Twitterer still in need? Check before you respond. ANSWERS QUESTION
- 29. Questions? You Mon Tsang, SVP Products, Vocus
- 30. The Vocus family About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345- 5572. PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact
Editor's Notes
- Specialize in health food products and nutritional supplementsResponded to Buying Signal tweets with @messages, offering recommendations on health food choices and highlighting their productsReceived many thanks for Twitterers, who indicated that they would try Living Fuel’s productsExcited to be able to design additional Buying Signal searches for other aspects of their business
- Sell wholesale jewelryResponded to Buying Signal tweets with @messages, offering advice to questions and recommendations for those ready to buyAlso offered coupons to several of their leadsSaw many of these leads visit their website and review their productsWanted to continue receiving Buying Signals even when the beta test was complete!
- Sell wholesale jewelryResponded to Buying Signal tweets with @messages, offering advice to questions and recommendations for those ready to buyAlso offered coupons to several of their leadsSaw many of these leads visit their website and review their productsWanted to continue receiving Buying Signals even when the beta test was complete!