With increasing influence of Facebook among masses, various Brands have started spending a lot of their money while building their brand reputation on social media. Here are my efforts to explain basics of Facebook Marketing. Hope you find it useful.

1. Facebook.com/chyprashant
@chyprashant

2. How Facebook marketing is better than traditional marketing?

3. The answer is that it is more focused on content sharing
and creating a viral marketing effect with maximum reach.

4. Source: wowinternet.co.uk

5. By making good use of Facebook marketing techniques, your target
Customers base can be expected to grow much faster in this new world.

6. Source: wowinternet.co.uk

7. Make an effective use of Facebook Advertisements as well as engage users from
your Facebook business page and in return expect better Return on Investments.

8. Why Facebook Ads?
Over 1 billion registered users
on Facebook, & ads help you
reach the people you are
targeting .

9. Targeting individuals as per your needs
Target your potential customers
Set parameters according to interests, relationship status,
languages, education, and even workplaces.

10. • With over 1 Billion users, Facebook is the popular social network.
• Facebook advertising could boost sales and promote business.
• Poorly planned Facebook ads campaign can be costly and of no use.

11. Do’s
• Decide your marketing objectives before launching your ad campaign.
• Think about your ideal audience and target your ads carefully.
• Make an exclusive offer in your advertisement
• Run tests and change your ads periodically.

12. Don’ts
• Irrelevant link when they click on your ad.
• Use Facebook Ads to sell people something right away.
• Set it and forget it.

14. Decide your marketing objectives before launching your ad campaign
Figure out what you want your
Facebook campaign to do before
you begin spending your hard
earned money on it.

15. Think about your ideal audience and target your ads carefully
Facebook demographic targeting functionality
helps to target people based on their geography,
age, gender, employer, education and their
interests in any number of combinations

16. Make an exclusive offer in your advertisement
Make people feel special, If you want your ad to
grab attention, you need to make the ad’s content
worth their time.

17. Run tests and change your ads periodically
Create multiple variations of your ad to
discover optimum combination for your
target audience, so that people don’t get
bored while seeing the same ad over and
over.

19. Provide Irrelevant link when they click on your ad
This will help ensure that more clicks are turning into conversions, which is a crucial
factor.

20. Use Facebook Ads to sell people something right away
You may see better success if you cut back down your expectations;
instead of a purchase, request a social action (Like/Share) or get their
e-mail address in order to access a special offer or exclusive content.

21. Set it and forget it
Facebook Ads require continuous
tinkering and trial & error in order to
produce real results, don’t ignore
insights and keep track of your
campaigns on a regular basis.

22. Remember
• Utilize images & space.
• Don’t hide real value.
• Engage customers into advertisements.

23. Utilize Images & Space
Make use of the full image size and interest the audience by increasing curiosity factor.

24. Engage customers into advertisements
Develop interest of user by telling him that how your
business will benefit him as a user or consumer !

25. Don’t Hide Real Value
The real value is that your content is unique,
educational and beneficial to your target audience.

26. Good Advertisements

27. Not So Good Advertisements

28. Tips to increase ROI on Facebook Ads

29. Proper designing of the advertising unit

30. Creating a short, attractive advertising copy

31. Segmenting the campaign according to the target group

32. Timing is an integral part of a successful ad campaign

33. Using the action words to get better response

34. Analyzing Facebook ad-report is crucial

35. Facebook Ads provide a great opportunity for you to get your brand noticed and build buzz, but
to get the most bang for your buck, it pays to take the time to thoroughly understand the
uniqueness of the platform and adjust your advertising strategy accordingly.

36. Wait... but you can also promote your brand
without Facebook ads, I’ll tell you how …

38. More engagement means more promotion of your brand and more trust building…

39. As per recent study – Facebook post on Saturday and Sunday afternoon
get more views as compared to views on Weekdays !!!

40. “Yes, yes I’m telling you when to get a better
engagement on weekdays”

41. Non – Busy Hours are best to get maximum exposure

42. “What if I’m busy at that time ?”

43. You can also make use of Social media management tools for
automated posting at time when its not possible for you to post.

44. Softwares available to mange your social networks
1.Hootsuite
2.Sprout Social
3.Social Oomph
4.Buffer
5.TweetDeck
6.Social Flow
7.Tweepi
8.Social Bro
9.Crowd Booster
10.Argyle Social

45. “Will scheduling Post help?”

46. Posting at the right time increases the chances of interaction.

47. What Should I keep in my mind before Posting?

48. Content is King
• Unique and Good Content
• Interesting and upto the point
• Keep things Clear and Simple

49. Write mainstream and avoid Complicated sentences

50. Target your post for relevant audience

51. Including a question or call-to-action to increase engagement.

52. Different post every time to maintain variety (links, videos, photo, event etc.)

53. Posts with Images, links are very eye catchy and offer more information

54. Be Engaging
Try to create an active conversation by asking
questions and adding further comments.

55. Call upon your friends to communicate with each other and yourself.

56. Analyze your Engagement reports.

57. Facebook insights analyze engagement and reach of your posts

58. • Reach – impression per posts.
• Engagement – Users clicked anywhere on the page.
• People talking about – Includes shares, like and comments.
• Virality – Percentage of people talking from post reach.

59. Track and benchmark your post performance.

60. Compare posts metrics with competitors.

61. Optimize content strategy with insights.

62. Make use of Social media managers that save time,
so that you can focus on more important things.

63. 10 posts spaced out over 24 hours is more
effective than if all 10 posts were made at once.

64. Quotes are one of the best ways to get people to like and
shares your posts on Facebook and it can go viral too.

65. Make use of Facebook’s question tool with most happening topic

66. Conclusion
You can promote your brand or business via ads and
engaging audiences through Pages on Facebook.
Facebook offers Best Return on Investments due to
its massive reach and minimal cost than others

67. Thank you !!!Thank you !!!