The document discusses an Express Lane Program for capturing qualified leads by engaging more website visitors through a lead page. It provides instructions to complete a 4-part assignment to build a lead page template using the Lead Page Generator Wizard, which includes designing the page layout, creating a video script, recording a video, and saving the completed lead page. Building an effective lead page can dramatically increase conversions by engaging 20-60% more visitors and converting 2-30 times more people than sites that convert 1% or less of visitors.

1. Express Lane Program
CAPTURE LEADS

2. Capturing Qualified Leads
Dramatically increases conversion

3. Remember the Math?
• Most sites convert 1% or less of visitors
• So what happens to the other 99%?
• What if you could engage additional 20% -
60%?
• Convert 2x to 30x more visitors

4. What are QUALIFIED leads?
• They express an interest in your "subject area"
• They are looking for information & guidance
• They give you permission to contact them

5. What We're Going to Build

6. INSERT LPG WIZARD DEMO HERE
****DEMO THESE STEPS ONLY:
1. Select Template 9
3. Banner image or banner text
4. Headline
5. Video
6. Offer copy
7. Form Pretext
8. Form Button
12. Anti-spam message
13. Form setup
14. Fields for lead form
15. Lead notifications
16. Thank you page/email
Save page

7. Your Assignment - Part 1
• Complete the Lead Page worksheet

8. Your Assignment - Part 2
• Complete the Lead Page video script
template

9. Your Assignment - Part 3
• Shoot your Lead Page video
• Take camera and read your Lead Page video
script
• Load it to your computer and upload it to
Traffic Geyser

10. Your Assignment - Part 4
• Create your Lead Page and save it

11. Your Prize
• Lead Page Template Package [6 new
templates]

12. You Made a Smart Choice
• Traffic Geyser is easy, you can do it and it
works

13. Case Study