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The Revenue Compass

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Learn to steer your solo pro business with confidence. This presentation covers tips on building your business with models that are proven profitable in today's economy with tips on how to use the Revenue Compass to move forward.

Published in: Career, Business, News & Politics
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The Revenue Compass

  1. 1. Steer Your Business with Confidence More Income | Less Worry The Revenue Compass International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
  2. 2. The Revenue Compass From Feast & Famine to Garden of Possibilities International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com
  3. 3. Solo Pros Selling Services… <ul><li>Can be like walking a tight rope </li></ul>
  4. 4. Just One Storm …
  5. 5. Can Wipe You Out
  6. 6. You’ve been told… <ul><li>What if your business is one basket? </li></ul>
  7. 7. It Doesn’t Take Much <ul><li>You lose a client </li></ul><ul><li>Clients go DIY </li></ul><ul><li>You get sick </li></ul><ul><li>The economy dips </li></ul>
  8. 8. Build in a Safety Net <ul><li>How? </li></ul>
  9. 9. 1. Build Differently
  10. 10. 2. Monitor & Track
  11. 11. 3. Adjust
  12. 12. Dive Deeper
  13. 13. 1. A Different Model
  14. 14. Old Model <ul><li>Services by the hour. </li></ul><ul><li>Juggling your business tasks while balanced on a unicycle. </li></ul>
  15. 15. New Model Multiple income streams. Repurposing your work through different channels is more balanced - and the ride is much more stable.
  16. 16. What Are You Selling?
  17. 17. Services? Hours? Ideas? A warm presence?
  18. 18. You’re Selling Knowledge & Expertise
  19. 19. Piece Together the Foundation
  20. 20. Use the Compass
  21. 21. 1 to 1: Services
  22. 22. Your Premium <ul><li>Time is precious. </li></ul><ul><li>Charge for it. </li></ul>
  23. 23. 1 - Many: Presentations
  24. 24. Teach, Train & Coach <ul><li>Share knowledge & experience </li></ul>
  25. 25. Auto-Delivery: Products
  26. 26. Package Solutions <ul><li>Group Services </li></ul><ul><li>Templates & Checklists </li></ul><ul><li>Procedures & Systems </li></ul><ul><li>Home Study Courses </li></ul><ul><li>Workbooks from classes </li></ul>
  27. 27. Passive: Ads / Affiliates
  28. 28. Put it on Autopilot <ul><li>Affiliate programs </li></ul><ul><li>Joint Ventures </li></ul><ul><li>Advertising / AdSense </li></ul><ul><li>Sponsorships </li></ul>
  29. 29. Things to Consider
  30. 30. Repurpose Work & Expertise
  31. 31. Content is Gold
  32. 32. Collaborate & Conquer
  33. 33. 2. Monitor & Track
  34. 34. Plug In <ul><li>Business Trends </li></ul><ul><li>Economic Swings </li></ul><ul><li>Be a part of the Tribe </li></ul><ul><li>Tune into their Needs </li></ul><ul><li>Technology Updates </li></ul>
  35. 35. Listen <ul><li>Know your tribe. </li></ul><ul><li>What’s their problem? </li></ul><ul><li>Be the solution. </li></ul>
  36. 36. Be Flexible <ul><li>Delivery options </li></ul><ul><li>Multiple formats </li></ul><ul><li>Various packages </li></ul>
  37. 37. Deliver Quickly <ul><li>Business moves fast </li></ul><ul><li>You don’t have to know all the answers. You have to respond. </li></ul>
  38. 38. Steer Your Boat
  39. 39. Keep Track: Your Compass Summer | 2011 Your Business Income Report A: Services B: Events & Workshops C: Products D: Passive Streams Compass Performance
  40. 40. 3. Adjust
  41. 41. Adjust for Upcoming Trends
  42. 42. Want More?
  43. 43. Come Join Us
  44. 44. Get Connected You don’t have to do it alone. <ul><li>www.IASECP.com/Join </li></ul>
  45. 45. Solo Pro Academy A Whole New Way of Doing Business <ul><li>www.IASECP.com/Academy </li></ul>
  46. 46. Success Circle Masterminds Grow your business like a supernova… www.IASECP.com/SuccessCircle
  47. 47. Coming Soon! An easy way to stay up to date. www.SoloProRadio.com

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