1. Dinner and a Presentation:
Google Hangouts / Tips to Help with Local
SEO & Reputation Management
Friday, August 23, 2013

2. 2
• Welcome and 30 Second Intros
• Upcoming events
• Stay connected
• Google+ Hangouts with Carla Wilson
• Tips on Local SEO/Reputation Management
with Jeff Tincher
• Q&A / Open Discussions
2
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#ChescoMG
Tonight’s Agenda

3. CARLA WILSON
@WILSONVA
Google Hangouts
3
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4. JEFF TINCHER
@JEFFTINCHER
@CHESCOMARKETING
Local SEO/Reputation
Management for Small Business
4
www.ChescoMarketing.com
#ChescoMG

5. 5
• Optimize your Title Tag
• H1/H2 Tags
• Write good Meta Descriptions
• Phone and Address
• Create Google Local Page
• Get reviews
• Local citations
– A citation is a mention of your business name
with another piece of business information, such
as your phone number, address, website, or a
combination of the three.
5
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Quick SEO Checklist

6. 6 6
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Sample of The Perfectly Optimized Local Page
Keyword Phrase: “licensed plumber in Exton”
Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing
Meta Description: Pete has been a licensed plumber in Exton for
over 20 years. He offers a 2 year guarantee on all this work. Call
484-555-1212 for a free estimate.
DO YOU NEED A LICENSED PLUMBER IN EXTON?
What Contributes to rankings:
• Title Tag
• Meta Description
• Headline (H1 & H2 Tags)
• Permalink (URL)
• Body/Content Optimization (have
keywords in content, local mentions, etc)
• Local Markup (schema or at least have
Name, Address, & Phone on the page)
Page URL: http://petesplumbing.com/licensed-plumber-in-exton

7. 7 7
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Meta Description helps Click-Thru on SERPS
Meta Description: Pete has been a licensed plumber in Exton for over 20
years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for
a free estimate.
• Write for humans!
• Keep it unique for EACH page.
• Include info about business.
• Call to Action: Phone number.
• Offer: free estimate

8. 8 8
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#ChescoMG
To Dos to Check Your Reputation

9. 9
Contact Us and Join the Group
• Schedule of
Workshops/Seminars/Monthly
Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and feedback?
Social@ChescoMarketing.com
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of
SlideShare: http://slideshare.com/chescomg
www.ChescoMarketing.com
#ChescoMG @ChescoMarketing
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