Managing Your Business’s Social Media

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Slide deck from the May 2014 event hosted by Chester County Marketing Group of Northern Chester County, PA. Speaker: Jeff Tincher of 610 Digital, LLC.

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Managing Your Business’s Social Media

  1. 1. Managing Your Business’s Social Media THE WHAT/WHY/HOW OF EDITORIAL CALENDARS USING HOOTSUITE & OTHER TOOLS Speaker: Jeff Tincher Chester County Marketing Group May 2014 CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 1
  2. 2. About ChescoMG Started in March 2011 Hold monthly business networking events and presentations in Northern Chester County, PA No annual fee to join the group Provides basic education to area business owners Find us on Facebook, Twitter, LinkedIn (Page & Group), Google+, YouTube Join our Email List for Event Updates, Training Workshops and Seminars and news from our blog. http://eepurl.com/tE10f CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 2
  3. 3. What are Editorial Calendars? Well they aren’t just calendars! A content plan that follows a basic publishing schedule and Organizes your content Can have a master calendar or sub-calendars for blog, social, email, etc. Makes you job easier in the long run “Great content is the best sales tool in the world.” – Marcus Sheridan CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 3
  4. 4. Why is an Editorial Calendar Important? Helps you and your team stay focused throughout the year Helps you focus on needs of your audience Helps you integrate across mediums Reduce writer’s block; collect ideas along the way Let’s you see what content works best over time and on which channel To publish the right content at the right time An Editorial Calendar is key to publishing a steady flow of content. CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 4
  5. 5. How to Create an Editorial Calendar Set aside 1-2 hours a month and weekly time to review and edit Determine how far in advance you may need to go? Annual? Monthly? Weekly? What is the frequency you want to post (or think you can handle!) Brainstorm ideas around specific services/products/topics for your business Add regular/reoccurring features like #TBT, Tip of the Week, etc. Add in Seasonal & holiday posts; FUN holidays CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 5
  6. 6. Tools and Apps for Editorial Calendars Plain old spreadsheet (Excel, Google Spreadsheet) – can be the simplest and quickest way to get started CoSchedule – a drag-and-drop content marketing editorial calendar for WordPress DivvyHQ – simple content planning and collaboration platform Kapost – a content marketing software platform Percolate – a content Marketing platform WordPress Editorial Calendar [plugin] CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 6
  7. 7. Watch Our Discussions OnAir! The What, Why and How of Editorial Calendars http://www.chescomarketing.com/editorial- calendar-discussion-plus-resources/ How to Keep Using Your Editorial Calendar https://www.youtube.com/watch?v=rnPqvAA7VtY CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 7 www.ChescoMarketing.com/OnAir Every other Thursday at 10am ET
  8. 8. Need Help with Planning Your Calendars? Give us a call or shoot us an email and we’ll be happy to give you a tip. We also can direct you to one of our preferred members/freelancers for additional work and consulting services. CONTACT INFO 610.590.4824 social@ChescoMarketing.com www.ChescoMarketing.com CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 8
  9. 9. Social Media Management Tools CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 9
  10. 10. Who Uses Social Media Tools The social media tools of choice, according to a recent LeadSift report on LeadSift.com #1 HootSuite is the leader with 36% of Fortune 100 companies using the platform. CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 10
  11. 11. Some Great Tools for Small Business Users HootSuite – free and paid platform for personal to team management of multi-channel marketing; Free allows up to 5 profiles and 1 user; Pro plan starts at $9.99/mo SproutSocial – paid tool for small-mid sized businesses to manage; free trial -- $59/mo Buffer – free tool to manage up to three social media accounts from one account; Paid plan is $10/month CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 11
  12. 12. HootSuite Walk-thru DEMONSTRATION AND WALK-THRU CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 12
  13. 13. Thank you for attending • Schedule of Workshops/Seminars/Monthly Meetings • Past Presentations in Slide Library Learn more at ChescoMarketing.com Facebook.com/ChescoMG Twitter.com/ChescoMarketing Linkd.in/ChescoLI Join our Email List Gplus.to/ChescoMG YouTube.com/ChescoMarketing CHESCOMARKETING.COM | @CHESCOMARKETING | @JEFFTINCHER 13

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