April 2013 Chester County Marketing Group Presentation:
Douglas P. Scott spoke about the business use of Instagram and why it is important to engage with your followers.
Jeff Tincher spoke about Pinterest for Business and Carla Wilson gave a presentation about using Video in your business marketing.
2. 2
• Connect with Us
• Presos
– Instagram – Douglas Scott
– Pinterest – Jeff Tincher
– Video/YouTube – Carla
Wilson
• General Discussion (if time)
• Wrap Up
2
Welcome
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
www.Facebook.com/ChescoMG
www.twitter.com/ChescoMarketing
linkd.in/ChescoLI
http://eepurl.com/tE1of
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hashtags
• Using #hashtags is a
great way to connect
images and thus
connect customers to
your product
• There is no limit to the
way you can use a
#hashtag
– products, people, events,
holidays, weather...
– #scondaPen
#scottlicenseplate
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 8
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Charity
• Most businesses
contribute to
many amazing
causes that no
one knows
about.
• IG is an easy way
to let folks know
the good that
you do.
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 9
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giveaways
• I like to reward folks
who are good
participants with
some SWAG
• So I snap a pic
before I mail it out to
remind others that
they too could have
all of these fabulous
prizes ;)
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 10
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contests
• Silly example of a
contest
• Had the highest
response of
anything on
Facebook that
wasn’t promoted
• You can do Photo
Contests as well
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 11
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Fun
• Even Carla played
along with my
#ScondaPen fun!
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 13
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InstaSale
• InstaSale
• Great ROI
• Shows trust
• They spread
the word for
free
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 14
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• If you have an IG
account it should
get maximum
visibility
– Facebook
– Twitter
– Tumblr
– Flickr
– Foursquare
Social Sharing
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 15
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hashtags = Likes
• 30 hashtags allowed per
post
• Leave tags up 20
minutes, delete, add
new batch
• Save tags in “NOTES”
and copy & paste
• Guaranteed 50+ more
likes
• Use app “TagsForLikes”
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 20
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Instacanvas
• Instacanvas
– sell your art (more like
buy your own art)
– Hang them in your
business
– Reasonable Prices
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 21
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• Back up all your
photos that
reside on
Instagram
• Fast, Free, Easy
Instaport.me
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 22
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• Take a minute &
make your photos
pop with a photo
editor
• Level, Center Focus,
amp Color, add
Lighting FX
• Add text, Group
images, have fun!
Make your photos Pop
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 23
24. For your Business
24
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Presented By:
Jeff Tincher
Owner, 610Digital.com & Founder of
Chester County Marketing Group
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• “Pinterest is a tool for collecting and
organizing things you love.”
• People create “boards” such as a wishlist,
food, fashion, trips, etc.
• Businesses can create boards for events,
products, employees, etc.
Overview of Pinterest
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
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• Pinterest is quickly catching up to
Twitter, with 15% of adult U.S. Internet
users (16% on Twitter).
• Pinterest has almost 25 million monthly
unique visitors.
• Pins (posts) have a longer “shelf life” --
Pinterest pins have a half life over one
week, compared to Twitter’s 5-13
minutes and Facebook’s 1-2 hours.
Pinterest is (still) Hot!
Source: Pew Internet & American Life Project (PewInternet.org)
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
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– Account verification – the check box on your bio.
– Access to special “Pin It” button and other
widgets
– Pinterest Insights (new!)
– Go to: https://pinterest.com/business/create/
Business Page Benefits
27
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
verified
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• Original content works best!
• Videos
• Infographics
• Checklists
• Marketing Campaigns/Contests
• Do these things for Pinterest ROI:
– Link back to your website or blog
– Link to your opt-in page
– Link to a contest page
– Link to your product page
– Link to your YouTube channel
(videos work AND are effective!)
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
What to Pin?
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Infographics
Taking valuable information
and making it visual!
Provide value and build your
company as an expert who
shares great resources & info
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Pin Ideas
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Checklists
People LOVE checklists
Make the info useful for your
customers and community
Link to full checklist on website
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Pin Ideas
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• Use images with text overlay to get your message
seen!
• Vary your messaging and always link back to your
website or blog
• Example of campaign by Veria Living
32
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Run a Campaign
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• Have clever/witty captions.
• Use keywords and links (they get
hyperlinked).
• Pins with prices get 36% MORE likes!
• Board Descriptions
– helps viewers know what board is about AND search. Up to 160
characters.
• Pin Descriptions –
– text is used to help people understand the image and for search.
#hashtags used to be used to help with search, no longer the case
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Pinterest Tips
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• Only for Verified Accounts & on the NEW
look
• Limited Data (currently, more coming
soon)
• Use data to tailor your website and
Boards
• Reports on:
– Site Metrics
• Pins and Pinners by day
• Repins and Repinners by day
• Impressions and Reach by day
• Clicks and Visitors by day
– Most Recent
– Most Repinned
– Most Clicked
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Pinterest Analytics
35. Using Video to
Promote Your Business
35
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Presented By:
Carla Wilson
Owner, Wilson Media Services
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72hours of video
are uploaded to
YouTube every
m i n u t e
* http://www.youtube.com/t/press_statistics
3 hours of video are uploaded per minute
via mobile devices
YouTube Statistics
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 36
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worldwide searches
per month on Google*
100,000,000,000
*According to Search Engine Land
• Good “Google juice”
• Websites with video and
other digital content get
ranked higher
Why Use Video?
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 40
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*According to HubSpot
than traditional
outbound marketing
Inbound marketing
costs
61%L E S S
Why?
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
41
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• Live motion video
• Promo or product demo
• Video podcast
• A webinar recording
• Screen-capture
• Livestream an event
Types of Video
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 42
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• Web camera
• Smartphone
• Video camera
• PowerPoint 2010– Save As .WMV
• Animoto or ProShow
• Google+ Hangouts on Air
• Jing
Capturing Video
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com 43
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Benefits of YouTube
• 61% B2B marketers that use YouTube
• 800 million unique users
• Benefits and Uses
– Provides 360° degree product view & support.
– Entertains and teaches.
– Spotlight your brand.
– Helps search optimization.
– Entertains viewers.
– Engages users.
– Extends events.
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#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
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Contact Us and Join the Group
• Schedule of
Workshops/Seminars/Monthly
Meetings
• Past Presentations in Slide Library
• More content being developed
Suggestions and feedback?
Social@ChescoMarketing.com
Facebook: www.Facebook.com/ChescoMG
Twitter: www.twitter.com/ChescoMarketing
LinkedIn Group: http://linkd.in/ChescoLI
Email List: http://eepurl.com/tE1of
www.ChescoMarketing.com
#ChescoMG @ChescoMarketing
www.ChescoMarketing.com
Editor's Notes
72 – can you guess this statistic? Yes, that’s the number of hours of video uploaded to YouTube every minute. (This is up from 60 hours earlier this year, and 48 hours since 2011)Also take note that 3 hours of video are uploaded every minute via mobile devices.On the next couple of slides you’ll see some images I pulled from a great infographic from TechWelkin and their URL is listed on the slides.
On YouTube, 3 billion - that’s billion with a B - hours are watched each month. I love infographics as a visual way to understand data, this one was a bit outdated as now this number is up to 4 billion hours of YouTube video are watched each month. And over half have been rated to include comments from the comments from the community.
On Facebook, 500 YEARS’ worth of YouTube video are watched every day. This is one of the reasons that Facebook is now the 2nd largest source for video.
Every minute, Twitter users are sharing 700 YouTube videos.So, as demonstrated by the statistics, video is truly playing a big role in social media. While each person has a preferred method to absorb their content, I think a large percentage of folks truly prefer watching their content. A recent Pew Research Poll found that nearly half of us - 46% - as internet users post original photos and videos online and 41% curate photos and videos they find elsewhere on the internet. Videos can educate, enlighten and entertain. And for businesses, video is a great way to highlight a product, welcome viewers to your website, or provide training. My next two slides I use specifically in my biz presentations – so are there business owners here today?
So great, I’ll cover the slides anyway because it’s interesting….I work with clients to convince them to use more audio and video in their businesses. One of the reasons I stress this is the benefit of using these digital media files on their websites. Websites with more audio and video rank higher in Google rankings, and I call this “good Google juice”. Here’s why, each month there are over 100 billion searches and I want my clients’ websites ranking higher in search – so I encourage more blogging and more audio and video production.
Here is reason number 2 why I encourage my clients to create more digital media for their internet marketing efforts. Inbound marketing - those efforts that draw people to your website to learn about you and your product/service costs 61% less than outbound marketing which are the efforts in which you are making cold calls, direct mail – reaching out to prospects.
So I’ve covered some fun facts about the why, now let’s talk about fast and easy video production . The types of videos you can create include live action. For instance, I take video of my son’s or husband’s bands when they’re playing at a gig. Business could create a welcome video on their website, or a promo video for a product, or a record a webinar. You can create a video podcast – or you can livestream an event.
So let’s talk about capturing the video. Depending on the type of video you’re producing, you could simply use the web camera built into your PC, or one that is a separate accessory. You could use a video camera, or your smartphone or other device. In PowerPoint 2010, you can now save as a WMV and create a video from your slide deck. Using a product called Animoto or another called ProShow Producer, you can create a video from a set of photos. If you’re trying to do a software demo, Jing is a great tool for screen capture. And my new recent favorite for creating video is Google+ using their Hangouts on Air feature. I’ll give more details about this in a few minutes.