Using Instagram, Pinterest andVideo for Small Businesswww.ChescoMarketing.com4/23/2013
2• Connect with Us• Presos– Instagram – Douglas Scott– Pinterest – Jeff Tincher– Video/YouTube – CarlaWilson• General Disc...
3Instagram forBusinessPresented By:Douglas P. ScottMarketing Manger, Scott Honda#ChescoMG @ChescoMarketingwww.ChescoMarket...
4Hello my name is #DouglasPScott#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 4
5Instagram Intro• Mobile PhotoSharing App• Started Oct. 2011• Over 100 MillionUsers• Owned byFacebook (4/12)#ChescoMG @Che...
6Instagram for Business• Branding• Fun• CustomerInteractions• Sales• Social Connectivity• Tips & Tricks#ChescoMG @ChescoMa...
7Branding• Hashtags• Charity• Giveaways• Contests#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 7
8hashtags• Using #hashtags is agreat way to connectimages and thusconnect customers toyour product• There is no limit to t...
9Charity• Most businessescontribute tomany amazingcauses that noone knowsabout.• IG is an easy wayto let folks knowthe goo...
10giveaways• I like to reward folkswho are goodparticipants withsome SWAG• So I snap a picbefore I mail it out toremind ot...
11contests• Silly example of acontest• Had the highestresponse ofanything onFacebook thatwasn’t promoted• You can do Photo...
12Customer Interactions#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 12
13Fun• Even Carla playedalong with my#ScondaPen fun!#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 13
14InstaSale• InstaSale• Great ROI• Shows trust• They spreadthe word forfree#ChescoMG @ChescoMarketingwww.ChescoMarketing.c...
15• If you have an IGaccount it shouldget maximumvisibility– Facebook– Twitter– Tumblr– Flickr– FoursquareSocial Sharing#C...
16Social Sharing: Foursquare#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 16
17Social Sharing: Facebook & Twitter#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 17
18• Track yourAccount• Hashtags = Likes• Instacanvas• Instaport• Photo EditorsStatigramTips & Tricks#ChescoMG @ChescoMarke...
19Instasnob• Use apps to tracklikes, followers,unfollowers, ghostfollowers– My Followers– GramPro– Followers+– Statigram I...
20hashtags = Likes• 30 hashtags allowed perpost• Leave tags up 20minutes, delete, addnew batch• Save tags in “NOTES”and co...
21Instacanvas• Instacanvas– sell your art (more likebuy your own art)– Hang them in yourbusiness– Reasonable Prices#Chesco...
22• Back up all yourphotos thatreside onInstagram• Fast, Free, EasyInstaport.me#ChescoMG @ChescoMarketingwww.ChescoMarketi...
23• Take a minute &make your photospop with a photoeditor• Level, Center Focus,amp Color, addLighting FX• Add text, Groupi...
For your Business24#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPresented By:Jeff TincherOwner, 610Digital.com & Found...
25• “Pinterest is a tool for collecting andorganizing things you love.”• People create “boards” such as a wishlist,food, f...
26• Pinterest is quickly catching up toTwitter, with 15% of adult U.S. Internetusers (16% on Twitter).• Pinterest has almo...
27– Account verification – the check box on your bio.– Access to special “Pin It” button and otherwidgets– Pinterest Insig...
28• Original content works best!• Videos• Infographics• Checklists• Marketing Campaigns/Contests• Do these things for Pint...
29 29#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPin IdeasUse Videos Customers using your product& testimonials How...
30Infographics Taking valuable informationand making it visual! Provide value and build yourcompany as an expert whoshar...
31Checklists People LOVE checklists Make the info useful for yourcustomers and community Link to full checklist on webs...
32• Use images with text overlay to get your messageseen!• Vary your messaging and always link back to yourwebsite or blog...
33• Have clever/witty captions.• Use keywords and links (they gethyperlinked).• Pins with prices get 36% MORE likes!• Boar...
34• Only for Verified Accounts & on the NEWlook• Limited Data (currently, more comingsoon)• Use data to tailor your websit...
Using Video toPromote Your Business35#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPresented By:Carla WilsonOwner, Wils...
3672hours of videoare uploaded toYouTube everym i n u t e* http://www.youtube.com/t/press_statistics3 hours of video are u...
37YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 37
38YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 38
39YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 39
40worldwide searchesper month on Google*100,000,000,000*According to Search Engine Land• Good “Google juice”• Websites wit...
41*According to HubSpotthan traditionaloutbound marketingInbound marketingcosts61%L E S SWhy?#ChescoMG @ChescoMarketingwww...
42• Live motion video• Promo or product demo• Video podcast• A webinar recording• Screen-capture• Livestream an eventTypes...
43• Web camera• Smartphone• Video camera• PowerPoint 2010– Save As .WMV• Animoto or ProShow• Google+ Hangouts on Air• Jing...
44Benefits of YouTube• 61% B2B marketers that use YouTube• 800 million unique users• Benefits and Uses– Provides 360° degr...
45Contact Us and Join the Group• Schedule ofWorkshops/Seminars/MonthlyMeetings• Past Presentations in Slide Library• More ...
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Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

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April 2013 Chester County Marketing Group Presentation:
Douglas P. Scott spoke about the business use of Instagram and why it is important to engage with your followers.
Jeff Tincher spoke about Pinterest for Business and Carla Wilson gave a presentation about using Video in your business marketing.

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  • 72 – can you guess this statistic? Yes, that’s the number of hours of video uploaded to YouTube every minute. (This is up from 60 hours earlier this year, and 48 hours since 2011)Also take note that 3 hours of video are uploaded every minute via mobile devices.On the next couple of slides you’ll see some images I pulled from a great infographic from TechWelkin and their URL is listed on the slides.
  • On YouTube, 3 billion - that’s billion with a B - hours are watched each month. I love infographics as a visual way to understand data, this one was a bit outdated as now this number is up to 4 billion hours of YouTube video are watched each month. And over half have been rated to include comments from the comments from the community.
  • On Facebook, 500 YEARS’ worth of YouTube video are watched every day. This is one of the reasons that Facebook is now the 2nd largest source for video.
  • Every minute, Twitter users are sharing 700 YouTube videos.So, as demonstrated by the statistics, video is truly playing a big role in social media. While each person has a preferred method to absorb their content, I think a large percentage of folks truly prefer watching their content. A recent Pew Research Poll found that nearly half of us - 46% - as internet users post original photos and videos online and 41% curate photos and videos they find elsewhere on the internet. Videos can educate, enlighten and entertain. And for businesses, video is a great way to highlight a product, welcome viewers to your website, or provide training. My next two slides I use specifically in my biz presentations – so are there business owners here today?
  • So great, I’ll cover the slides anyway because it’s interesting….I work with clients to convince them to use more audio and video in their businesses. One of the reasons I stress this is the benefit of using these digital media files on their websites. Websites with more audio and video rank higher in Google rankings, and I call this “good Google juice”. Here’s why, each month there are over 100 billion searches and I want my clients’ websites ranking higher in search – so I encourage more blogging and more audio and video production.
  • Here is reason number 2 why I encourage my clients to create more digital media for their internet marketing efforts. Inbound marketing - those efforts that draw people to your website to learn about you and your product/service costs 61% less than outbound marketing which are the efforts in which you are making cold calls, direct mail – reaching out to prospects.
  • So I’ve covered some fun facts about the why, now let’s talk about fast and easy video production . The types of videos you can create include live action. For instance, I take video of my son’s or husband’s bands when they’re playing at a gig. Business could create a welcome video on their website, or a promo video for a product, or a record a webinar. You can create a video podcast – or you can livestream an event.
  • So let’s talk about capturing the video. Depending on the type of video you’re producing, you could simply use the web camera built into your PC, or one that is a separate accessory. You could use a video camera, or your smartphone or other device. In PowerPoint 2010, you can now save as a WMV and create a video from your slide deck. Using a product called Animoto or another called ProShow Producer, you can create a video from a set of photos. If you’re trying to do a software demo, Jing is a great tool for screen capture. And my new recent favorite for creating video is Google+ using their Hangouts on Air feature. I’ll give more details about this in a few minutes.
  • Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing - April 2013

    1. 1. Using Instagram, Pinterest andVideo for Small Businesswww.ChescoMarketing.com4/23/2013
    2. 2. 2• Connect with Us• Presos– Instagram – Douglas Scott– Pinterest – Jeff Tincher– Video/YouTube – CarlaWilson• General Discussion (if time)• Wrap Up2Welcome#ChescoMG @ChescoMarketingwww.ChescoMarketing.comwww.Facebook.com/ChescoMGwww.twitter.com/ChescoMarketinglinkd.in/ChescoLIhttp://eepurl.com/tE1of
    3. 3. 3Instagram forBusinessPresented By:Douglas P. ScottMarketing Manger, Scott Honda#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 3
    4. 4. 4Hello my name is #DouglasPScott#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 4
    5. 5. 5Instagram Intro• Mobile PhotoSharing App• Started Oct. 2011• Over 100 MillionUsers• Owned byFacebook (4/12)#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 5
    6. 6. 6Instagram for Business• Branding• Fun• CustomerInteractions• Sales• Social Connectivity• Tips & Tricks#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 6
    7. 7. 7Branding• Hashtags• Charity• Giveaways• Contests#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 7
    8. 8. 8hashtags• Using #hashtags is agreat way to connectimages and thusconnect customers toyour product• There is no limit to theway you can use a#hashtag– products, people, events,holidays, weather...– #scondaPen#scottlicenseplate#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 8
    9. 9. 9Charity• Most businessescontribute tomany amazingcauses that noone knowsabout.• IG is an easy wayto let folks knowthe good thatyou do.#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 9
    10. 10. 10giveaways• I like to reward folkswho are goodparticipants withsome SWAG• So I snap a picbefore I mail it out toremind others thatthey too could haveall of these fabulousprizes ;)#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 10
    11. 11. 11contests• Silly example of acontest• Had the highestresponse ofanything onFacebook thatwasn’t promoted• You can do PhotoContests as well#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 11
    12. 12. 12Customer Interactions#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 12
    13. 13. 13Fun• Even Carla playedalong with my#ScondaPen fun!#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 13
    14. 14. 14InstaSale• InstaSale• Great ROI• Shows trust• They spreadthe word forfree#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 14
    15. 15. 15• If you have an IGaccount it shouldget maximumvisibility– Facebook– Twitter– Tumblr– Flickr– FoursquareSocial Sharing#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 15
    16. 16. 16Social Sharing: Foursquare#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 16
    17. 17. 17Social Sharing: Facebook & Twitter#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 17
    18. 18. 18• Track yourAccount• Hashtags = Likes• Instacanvas• Instaport• Photo EditorsStatigramTips & Tricks#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 18
    19. 19. 19Instasnob• Use apps to tracklikes, followers,unfollowers, ghostfollowers– My Followers– GramPro– Followers+– Statigram Instagram Alternatives- EyeEm- Streamzoo#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 19
    20. 20. 20hashtags = Likes• 30 hashtags allowed perpost• Leave tags up 20minutes, delete, addnew batch• Save tags in “NOTES”and copy & paste• Guaranteed 50+ morelikes• Use app “TagsForLikes”#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 20
    21. 21. 21Instacanvas• Instacanvas– sell your art (more likebuy your own art)– Hang them in yourbusiness– Reasonable Prices#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 21
    22. 22. 22• Back up all yourphotos thatreside onInstagram• Fast, Free, EasyInstaport.me#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 22
    23. 23. 23• Take a minute &make your photospop with a photoeditor• Level, Center Focus,amp Color, addLighting FX• Add text, Groupimages, have fun!Make your photos Pop#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 23
    24. 24. For your Business24#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPresented By:Jeff TincherOwner, 610Digital.com & Founder ofChester County Marketing Group
    25. 25. 25• “Pinterest is a tool for collecting andorganizing things you love.”• People create “boards” such as a wishlist,food, fashion, trips, etc.• Businesses can create boards for events,products, employees, etc.Overview of Pinterest25#ChescoMG @ChescoMarketingwww.ChescoMarketing.com
    26. 26. 26• Pinterest is quickly catching up toTwitter, with 15% of adult U.S. Internetusers (16% on Twitter).• Pinterest has almost 25 million monthlyunique visitors.• Pins (posts) have a longer “shelf life” --Pinterest pins have a half life over oneweek, compared to Twitter’s 5-13minutes and Facebook’s 1-2 hours.Pinterest is (still) Hot!Source: Pew Internet & American Life Project (PewInternet.org)26#ChescoMG @ChescoMarketingwww.ChescoMarketing.com
    27. 27. 27– Account verification – the check box on your bio.– Access to special “Pin It” button and otherwidgets– Pinterest Insights (new!)– Go to: https://pinterest.com/business/create/Business Page Benefits27#ChescoMG @ChescoMarketingwww.ChescoMarketing.comverified
    28. 28. 28• Original content works best!• Videos• Infographics• Checklists• Marketing Campaigns/Contests• Do these things for Pinterest ROI:– Link back to your website or blog– Link to your opt-in page– Link to a contest page– Link to your product page– Link to your YouTube channel(videos work AND are effective!)28#ChescoMG @ChescoMarketingwww.ChescoMarketing.comWhat to Pin?
    29. 29. 29 29#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPin IdeasUse Videos Customers using your product& testimonials How-to videos Fun videos Behind-the-scenes videos Training videos
    30. 30. 30Infographics Taking valuable informationand making it visual! Provide value and build yourcompany as an expert whoshares great resources & info30#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPin Ideas
    31. 31. 31Checklists People LOVE checklists Make the info useful for yourcustomers and community Link to full checklist on website31#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPin Ideas
    32. 32. 32• Use images with text overlay to get your messageseen!• Vary your messaging and always link back to yourwebsite or blog• Example of campaign by Veria Living32#ChescoMG @ChescoMarketingwww.ChescoMarketing.comRun a Campaign
    33. 33. 33• Have clever/witty captions.• Use keywords and links (they gethyperlinked).• Pins with prices get 36% MORE likes!• Board Descriptions– helps viewers know what board is about AND search. Up to 160characters.• Pin Descriptions –– text is used to help people understand the image and for search.#hashtags used to be used to help with search, no longer the case33#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPinterest Tips
    34. 34. 34• Only for Verified Accounts & on the NEWlook• Limited Data (currently, more comingsoon)• Use data to tailor your website andBoards• Reports on:– Site Metrics• Pins and Pinners by day• Repins and Repinners by day• Impressions and Reach by day• Clicks and Visitors by day– Most Recent– Most Repinned– Most Clicked34#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPinterest Analytics
    35. 35. Using Video toPromote Your Business35#ChescoMG @ChescoMarketingwww.ChescoMarketing.comPresented By:Carla WilsonOwner, Wilson Media Services
    36. 36. 3672hours of videoare uploaded toYouTube everym i n u t e* http://www.youtube.com/t/press_statistics3 hours of video are uploaded per minutevia mobile devicesYouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 36
    37. 37. 37YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 37
    38. 38. 38YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 38
    39. 39. 39YouTube Statistics#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 39
    40. 40. 40worldwide searchesper month on Google*100,000,000,000*According to Search Engine Land• Good “Google juice”• Websites with video andother digital content getranked higherWhy Use Video?#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 40
    41. 41. 41*According to HubSpotthan traditionaloutbound marketingInbound marketingcosts61%L E S SWhy?#ChescoMG @ChescoMarketingwww.ChescoMarketing.com41
    42. 42. 42• Live motion video• Promo or product demo• Video podcast• A webinar recording• Screen-capture• Livestream an eventTypes of Video#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 42
    43. 43. 43• Web camera• Smartphone• Video camera• PowerPoint 2010– Save As .WMV• Animoto or ProShow• Google+ Hangouts on Air• JingCapturing Video#ChescoMG @ChescoMarketingwww.ChescoMarketing.com 43
    44. 44. 44Benefits of YouTube• 61% B2B marketers that use YouTube• 800 million unique users• Benefits and Uses– Provides 360° degree product view & support.– Entertains and teaches.– Spotlight your brand.– Helps search optimization.– Entertains viewers.– Engages users.– Extends events.44#ChescoMG @ChescoMarketingwww.ChescoMarketing.com
    45. 45. 45Contact Us and Join the Group• Schedule ofWorkshops/Seminars/MonthlyMeetings• Past Presentations in Slide Library• More content being developedSuggestions and feedback?Social@ChescoMarketing.comFacebook: www.Facebook.com/ChescoMGTwitter: www.twitter.com/ChescoMarketingLinkedIn Group: http://linkd.in/ChescoLIEmail List: http://eepurl.com/tE1ofwww.ChescoMarketing.com#ChescoMG @ChescoMarketingwww.ChescoMarketing.com

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