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Building Strong Media Relationships

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Cheryl Bella
Cheryl Bella

Presentation to WACE

Business
1 of 18
The Media: Don’t Just Deal With Them . . . Deal Them In! Presented by Cheryl Bella Sr. Vice President, The Firm Public Relations & Marketing
Building Better Media Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn.com
Facebook
Getting to Know the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Become an Information Source – The Value of Member Surveys
Become an Information Source – The Value of Member Surveys
Be a Thought Leader
Partnering with analysts and colleges on commissioned reports
Make it Easy for Them ,[object Object],[object Object]
Planning is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unplanned Opportunities ,[object Object],[object Object],[object Object]
Prep for Interviews & Meetings ,[object Object],[object Object]
Follow Up ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object]

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