Building Your Policy Campaign From Grassroots to Grass Tops

2,092 views

Published on

Power point presentation used during the workshop titled "Building Your Policy Campaign From Grassroots to Grass Tops" at the Food Policy Council Gathering held in Des Moines, Iowa.

Presenters include:
Pam Roy: NM Food & Agriculture Policy Council, NM
Tawnya Laveta: Farm to Table, NM
Cindy Torres: Boulder County Farmers’ Market, CO

Published in: News & Politics, Technology
  • Be the first to comment

  • Be the first to like this

Building Your Policy Campaign From Grassroots to Grass Tops

  1. 1. Building Your Policy Campaign: From Grassroots to Grass Tops CFSC Conference, Des Moines, IA October 10, 2009 <ul><li>Pam Roy: NM Food & Agriculture Policy Council, NM </li></ul><ul><li>Tawnya Laveta: Farm to Table, NM </li></ul><ul><li>Cindy Torres: Boulder County Farmers’ Market, CO </li></ul>
  2. 2. Choosing your policy issue. Define, Refine, Frame it <ul><li>Consider your current and anticipated context </li></ul>
  3. 4. How? Building Consensus the right way. <ul><li>Credible Research </li></ul><ul><li>Investigative Dialogue </li></ul><ul><li>Empowered Leadership & Representation </li></ul>Avoid
  4. 5. Read the Landscape: to clarify your strategies <ul><li>Appropriations? Deficit or Surplus year? </li></ul><ul><li>Popularity of your issue? </li></ul><ul><li>Election year for champs? Swing votes? </li></ul><ul><li>Local or Statewide approaches? </li></ul><ul><li>Consult your “policy partners” for strategies </li></ul>
  5. 6. Assessing Your Capability. Who is the “we” in your group? <ul><li>Local or state policy council? </li></ul><ul><li>Issue-based coalition? </li></ul><ul><li>From which public/private sectors? </li></ul><ul><li>Work w/ your members’ strengths…but … </li></ul><ul><li>Anticipate gaps of your social/political capital </li></ul><ul><li>ID Capacity, Capability, Commitment for the Short-term & Long-term </li></ul>
  6. 7. Developing a Plan <ul><li>Choose a “win-win” issue or strategy </li></ul>Anticipate how others will benefit: grassroots, grasstops, public sector, private sector
  7. 8. Developing a Plan <ul><li>2. Who do you need on board? </li></ul><ul><li>Community Champs </li></ul><ul><li>Policy Maker Champs </li></ul><ul><li>Sector Champs </li></ul><ul><li>Institutional Champs </li></ul><ul><li>Organizational Champs </li></ul><ul><li>Other Policy Groups </li></ul><ul><li>Foundations </li></ul><ul><li>Media </li></ul><ul><li>“ un-common” partners </li></ul>
  8. 9. Developing a Plan <ul><li>3. Position your issue/policy strategically in the policy-making process </li></ul><ul><li>Know your: </li></ul><ul><li>Policy-maker Powerhouses </li></ul><ul><li>Policy Staffers </li></ul><ul><li>Sponsors </li></ul><ul><li>Executive Branch </li></ul><ul><li>ID “Resistance” </li></ul><ul><li>Start Early, Track Progress, Change w/ the Context </li></ul>
  9. 10. Developing a Plan <ul><li>4. Inform & Educate Your Existing & Potential Partners & Constituents </li></ul><ul><li>Create: </li></ul><ul><li>Briefing Sheets </li></ul><ul><li>Earned Media Opps. </li></ul><ul><li>Social Networks </li></ul><ul><li>Radio Opps </li></ul><ul><li>Speaking Engagements </li></ul>For Policy Makers & For the Average Citizen
  10. 11. Developing a Plan 5. Advocacy Training <ul><li>Practice: </li></ul><ul><li>Talking to Policy Makers </li></ul><ul><li>Interviews for Radio </li></ul><ul><li>Interviews w/ reporters </li></ul><ul><li>Talking to Peer/Professional </li></ul><ul><li>Groups </li></ul><ul><li>Writing Op-Eds/Articles/Blogs </li></ul>Train Credible Advocates Avoid Political/Social Liabilities
  11. 12. Be Responsive to the changing context
  12. 13. Prepare to…. <ul><li>Consider Plan B, C, D </li></ul><ul><li>Build short-term strategies to serve long-term goals </li></ul><ul><li>Be focused, concise, decisive </li></ul><ul><li>Know your bottom line for “compromise” </li></ul><ul><li>Don’t make up answers: “I don’t know, but I’ll find out for you.” And Do So! </li></ul><ul><li>Make new friends, but keep the old </li></ul>
  13. 14. Long-term Commitment Long-term Yields <ul><li>“ Expert Witness” & Policy Advisor </li></ul><ul><li>Inside scoops </li></ul><ul><li>Relations with cross-sectors </li></ul><ul><li>Greater coalition potentials </li></ul>Doors open for committed veterans … over time.
  14. 15. For more information <ul><li>Pam Roy or Tawnya Laveta: </li></ul><ul><li>www.farmtotablenm.org </li></ul><ul><li>[email_address] or 505-473-1004 </li></ul><ul><li>Cindy Torres: </li></ul><ul><li>[email_address] </li></ul><ul><li>National Conference of State Legislatures: </li></ul><ul><li>www.ncsl.org </li></ul><ul><li>Community Food Security Coalition: </li></ul><ul><li>www.foodsecurity.org (COMFOOD, FPC listserve, toolkit…) </li></ul><ul><li>Drake University Law School (Food Policy Councils) </li></ul><ul><li>http:// www.law.drake.edu/centers/agLaw/?pageID = fpcDataBase </li></ul>

×